Presentation Topic: Junaid Jamshed

Presented To:Miss Ranna

Presented By:Adeel Ahmad

Date:16-02-2016

National College Of Business Administration & Economics

INTRODUCTION Junaid Jamshed (JJ Brand) has a widely successful

operation of clothing stores by the name of “‘JJ” spread over 50 outlets in Pakistan.

JJ Junaid Jamshed's fashion outlet was founded in 2002 and is headquartered in Karachi, Kurta Gali. In a short time span of 5 years, Junaid Jamshed has built a name and goodwill in the market as a fashion designer wear outlet for men and women with a unique range of products.

START-UP OF J. JUNAID JAMSHED

Junaid Jamshed Pvt. Ltd was founded in 2002 First of all he started with his father with a single

shop in Karachi and after some years of hard work he established a brand name with the name of Junaid Jamshed

Junaid Jamshed was awarded BRAND OF THE YEAR in 2007

VISION STATEMENT

J. has its eyes firmly on expanding to various cities nationally and internationally as well as diversifying its product range in line with market trends to become a complete fashion stop . In the coming years, God willing, J. will be a market leader in manufacturing and retailing Pakistani specialist designer wear across the world.

MISSION STATEMENT

To continuously be innovative with designs that provide perfect fit and to follow by the quality, simplicity and authenticity designs.

CAPITAL STRUCTURE

Junaid jamshed start from approximately Rs. 3000 for the kurta line

Rs. 20,000 ($330 US) for the bridal line and other accessories from 2500.

HIERARCHY

Business Type: Manufacturing

Year Established: 2002

Number of

Employees:600

Contact Person: Junaid Jamshed

Website: www.junaidjamshed.net

Category: Apparel & Fashion, Boutiques

MARKETING TOOLS

Junaid Jamshed would also have to promote itsproducts so that the customers could be awareof the latest designs and fashions Advertising Sales promotion Personal Selling

ADVERTISING

The product promoted by giving ads on the television like on the fashion channels of Pakistan like F-TV.

In the same way ads given on internet through many sites. Various sites like Facebook,

Yahoo, Outlook, Gmail Junaid Jamshed give ads using these sites and also uses the

company’s own official website for the promotion. www.junaidjamshed.com

SALES PROMOTION Sales promotion in the form of offering extra discount to the customers or giving some other type of value added services to the customers.

This discount also in the form of giving loyalty card to the customers which offer different discounts on different products of Junaid Jamshed.

PERSONAL SELLING

In personal selling the firm’s sales force present the products to the customers for the sake of building customer relationship.

Junaid Jamshed also uses this tool of advertising by taking part in different exhibitions.

Many fashion shows are organized within at national level and at local level and also at international level.

HRM POLICIES

In my experience the best practice firms are underpinned by the way in which their staff work together and interact with clients. Having the right human resources (HR) policies, procedures and framework in place is a critical component in creating a productive, high performing team.

Junaid jamshed provides consulting to boutique practices in HR and the development of high performing cultures, Junaid jamshed has created an HR workshop specifically for boutique practices, built on the leading edge skills and techniques to develop and manage its people.

SWOT ANALYSIS

Weaknesses Strengths Opportunities Threats

STRENGTHS Junaid Jamshed is giving value and satisfaction to the

customers through good quality outfits and at comparatively low prices than the competitors.

All the designs of Junaid Jamshed are completely on eastern fashion.

JJ’s outlets are located at those locations which are easily accessible to everyone.

Junaid Jamshed has established largest number of outlets in Pakistan.

Another strength is that the combinations and matching’s of the groom wear and the bridal wear would be easy for the customers.

WEAKNESSES

Their promotion in the market is comparatively less than other brands.

They are not offering any kind of photo shoots for the promotion of their designs.

They are not arranging any kind of fashion shows.

OPPORTUNITIES

People of Pakistan prefer eastern clothes and the major focus of the designer of JJ is on giving eastern touch to the outfits.

They have also opened some of their franchises in London too and that would be a good opportunity for them to penetrate in international market.

THREATS

The major threat for Junaid Jamshed is its competitors like Deepak Parwani, Maria B.

All these designers are into the fashion market from a very long time and they have got good experience and good market share of Bridal Collection so it would be difficult for Junaid Jamshed to attract people.

PRODUCT LINE

Traditionally a bridal and formal wear couture house, Junaid Jamshed has begun to shift towards other genres of design. Currently the collection includes the

KURTAS SHERWANI BAGS FOOTWEAR  KIDS FRAGRENCES HAJJ & UMMARAH

CULTURAL ISSUES

Junaid Jamshed not face lots of cultural issues like many of other designers brands.

Junaid Jamshed also known as J.J or J. Junaid Jamshed’s boutique has built credibility in the

market as a designer wear outlet for men and women with a unique range of products.

The J. products cater to men, women and now children also. The range of men wear includes formal kurtas, shalwar

kameez, kurtis, hand woven kurtas and chappals. J. also offers the entire wedding package for the groom

including the traditional sherwanis, turbans and khussas.

FORECASTING

Muhammad Arif Abdul Aziz, Chairman Alif Investments addressed the conference along with the executive team of Alif Investments and Mr. Junaid Jamshed the entrepreneurial designer of junaid jamshed retail brand of Pakistan.

Speaking on the occasion Mr. Muhammad Arif Abdul Aziz said, "Our strategy is to provide quality and exclusivity catering to the needs and aspirations of UAE's Fashion connoisseurs. Quality and competitive pricing is a key tenet of the brand. The brand's success in Pakistan and UK markets helps us emulate the same story in this region.

INDIRECT MARKETING CHANNEL

Indirect marketing channel is that in which contain one or more intermediary levels. Junaid Jamshed is also using the concept of indirect marketing. Junaid Jamshed distributes its products to its outlets from where the customers can but easily. Therefore, the accessibility and attractiveness of the outlets matters a lot from the sales point of view. Because these outlets act as medium to deliver the product and services offered by the company to the end customers and also to convey the demands of the customers to the producers.

1-RETAILING CONCEPT

Retailing includes all the activities involved in selling goods or services directly to the final consumers for their personal and non business use. Junaid Jamshed falls in the category of specialty stores.

2-SPECIALTY STORES

Specialty store carry narrow product line with deep assortments of products.

Junaid Jamshed is a brand and all its outlets would be a specialty store as the product lines available over there are limited and unique.

Customers could buy the outfits of Junaid Jamshed only from his outlets. They will not find it anywhere else or on the outlets of the other brands.

3-FRANCHISE

There is no franchise of Junaid Jamshed in Pakistan they have their own outlets but in London there are four Franchises of Junaid Jamshed which are owned by other person which are not in the company.

They have the contract with Junaid Jamshed and the profits of the sales are distributed in some ratio between the company and the owner.

AMOUNT OF SERVICES

Junaid Jamshed is providing full service to the customers that is, at their outlets the managers guide the customers and make them aware of the product and its attributes.

The managers provide the information about the quality of the fabric used and the material for making the outfit.

QUALITY CONTROL SYSTEM

J. or Junaid Jamshed, a leading label and designer wear outlet for men and women, has defined and raised the standards of quality fabric in the country in a very short span of time. The company’s detail to quality, service delivery and innovation within the cultural boundaries has created a strong brand.

In line with J.’s vision, the company has recently acquired Sidat Hyder – Financials to streamline and automate its business processes. As one of the market leaders in the manufacturing and retailing of designer wear, J. does not compromise on quality whether it is the deliverable product or the technology facilitating the business at the back-end.

CONCLUSION

In a short time span of 5 years, Junaid Jamshed has built a name and goodwill in the market as a fashion designer wear outlet for men and women with a unique range of products. Junaid Jamshed's fashion outlet was founded in 2002 and is Headquartered in Karachi.  Rest of the outlets are 14 spread across Pakistan in all major cities and also in London

Thankyou