23 of July 2012

Segmentation dimensionsSegmentation dimensions

Full time Hobby

Mass products/ordinary

Traditional, Cultural Herritage

Modern Culture

Public Statement, e.g. Eco, Poverty

Personal Passion

We devide our handmaders based on these attributes

Origin of products – are there historic

roots

Relation of handdcrafter to earnings

Story behind the product

23 of July 2012

Segmentation – primary interestSegmentation – primary interest

Public Statement

Mass/Ordinary product

Traditional Herritage

Public Statement

HobbyFull time Personal

passion

Modern Culture

So our Handmade Market is like orange: We are not really able to help major part of the Market with Mass/no-name products... This we will leave to Public Funds and Government in Developing Countries

23 of July 2012

Segmentation – main target customersSegmentation – main target customers

Unmet needs (probably, priorities will be different): • Skills (both, art&creative and business), • Money• Public Attention to Attract More Customers

Handmade is a way to Live you Life

Handmade is a Hobby

Personal Passion

Public Statem

ent

Modern

Traditional

Personal Passion

Public Stateme

nt

Modern

Traditional

Priority #1 - I would suggest to focus on that part of Market

Here we can colaborate with Funds and Institute Programs to promote their successful alumnies + later we can recommend talents we found to their programs

For this part – we can launch recommendation service - best trainings/books, etc – and earn money from affilliate programs

Promote Individuals if we find smb unique...