Seeing Beyond the Bear:Seeing Beyond the Bear:Selective Processing & Russian Public Selective Processing & Russian Public

Diplomacy in the West Diplomacy in the West

Yelena Osipova, PhD CandidateSchool of International Service

American University

Cold War Attitudes Persist

1980s1980s

2010s2010s

Opinion Polls on Russia:Transatlantic Trends

Opinion Polls on Russia:GlobeScan/PIPA

Most negative Most negative attitudes:attitudes:-France-Germany-USA-UK-Australia

Public Diplomacy

DefinitionDefinition: “attempt to

manage the international

environment through

engagement with a foreign

public.” (Cull, 2009)

Selective Processing

Stereotypes Persist

Pop Culture

SNL: February 16, 2013http://youtu.be/h0oe6O-9D3A

DirecTV Commercial, 2011http://youtu.be/f0fa_BaljjQ

FOX News, November 23, 2011http://youtu.be/tuOpMtyyvj8

The Tonight Show with Jay Leno, August 6, 2013

http://youtu.be/0L6O4BK6jCw

What Can Russia Do?

1. Public diplomacy by deed

What Can Russia Do?

2. Education

What Can Russia Do?

3. Information & Credibility

What Can Russia Do?

3. Information & Credibility

What Can Russia Do?

3. Information & Credibility

RT Promo, 2011http://youtu.be/EsMK-Nh9oUc

What Can Russia Do?

3. Information & Credibility

RT: The Truthseekerhttp://rt.com/shows/the-truthseeker/shocking-torture-footage-dictators-694/

What Can Russia Do?

4. Network Approaches

- Relationships

- Online/digital

Conclusion

Thank you!

Contact:Contact:@LenaOsipovahttp://lena-globalchaos.blogspot.com