seedrs @ imperial create lab
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Ricardo Sequerra Startup Community Builder
Seedrs @ric0seq
Entrepreneurs lack access to early-stage capital. !!So, many great businesses don’t get off the ground.
www.seedrs.com @seedrs
Startup Market Failure
Too small for! VC’s
Too big for !friends and
family
Too early for !Angels
Investing in startups appeals to many people. !!But most lack the opportunity to do so.
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www.seedrs.com @seedrs
Investor Market Failure
Limited to high-net-
worth individuals
Time consuming
legal paperwork
1% who have money and
time
www.seedrs.com @seedrs
Seedrs Genesis
• Seedrs is an online equity-crowdfunding platform for discovering and investing in great startups.!
!• You can raise equity capital seamlessly
from friends, family, customers, your communities and the crowd.!
!• Anyone can invest (from £10 up) in
you.
www.seedrs.com @seedrs
Our Most Recent Numbers
34,000 registered investors
65 campaigns funded
£6.1/€7.4 million invested in funded campaigns
Days to Fund Fastest Avg. Longest
2.5 hours 24 days 92 days !!
Number of Investors Fewest Avg. Maximum
7 115 909
Average Funding Amounts
£9,500 £99,000 £2,580,000
Smallest Avg. Largest
www.seedrs.com @seedrs
Seedrs Today
www.seedrs.com @seedrs
#CrowdfundingEurope
Hello Europe!Seedrs in now pan-European!
www.seedrs.com @seedrs
How Seedrs Crossed The Chasm
In the beginning, equity-crowdfunding raised concerns because of the many hidden fees and the complications around having too many direct shareholders (your startup becomes unfundable in the future).
We solve all these problems!!It’s part of the Seedrs DNA to provide entrepreneurs a solution where you only have to focus on building your business.
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www.seedrs.com @seedrs
Seedrs DNA
One single entry in your
cap-table
In-house DD and
shareholder agreement
One fee !based on success
We don’t want you to spend time on admin. !!We want you to focus on growing your business.
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www.seedrs.com @seedrs
Seedrs DNA
Lifecycle manager of
your crowd – not just an introducer
Interact with your
investment pages
Join the Seedrs
community of founders
www.seedrs.com @seedrs
Seedrs Journey
Campaign Creation
Launch Preparation
Raise Funds
Grow Your Business
www.seedrs.com @seedrs
Seedrs Startups
About!- Social picture sharing website for pet and animal pictures.! !- Raised £40K in 11 days from 158 investors and is currently overfunding to £55K.!!- Validated their MVP and are now moving to build-up their product.
www.seedrs.com @seedrs
Seedrs Startups
About !- Technology to help freelancers and SME’s get paid on time.! !- Raised £30K from 61 investors in December 2012.!!- Reached multiple milestones and found his co-founder.!!
- Got accepted into Seedcamp.!!
- Now raising his next round.
www.seedrs.com @seedrs
Seedrs Startups
About !- Technology to increase conversion rates, basket sizes and repeat purchases.! !- Raised £17K to develop their MVP.!!- Won NACUE Varsity Challenge.!!- Got accepted into Startupbootcamp.!!
- Raised 2 more rounds to develop product and hire new team members.
www.seedrs.com @seedrs
Next Steps After Seedrs
Accelerators and VC’s love us (particularly how we structure the deals) and the proof is the follow-on investments they’ve made in startups who successfully raised funds on Seedrs
www.seedrs.com @seedrs
Top Tips
How to raise funds from the crowds?
www.seedrs.com @seedrs
Top Tips
Create a clear and exciting campaign
www.seedrs.com @seedrs
Top Tips
Think about your valuation
www.seedrs.com @seedrs
Top Tips
Prepare for your launch well in advance
www.seedrs.com @seedrs
Top Tips
Engage with investors
Seedrs Limited is authorised and regulated by the Financial Conduct Authority.
!Ricardo Sequerra !
[email protected] !@ric0seq!
Thank you