SEE THE LIGHT OVERVIEW

MARY RADFORD, RNDIRECTOR OF RF CONNECTION

Dr. Katie Rodan and Dr. Kathy Fields are doing for sun damaged skin what they did for acne. In this “See The Light” basic product training, you will learn about:• Signs of sun damage–brown spots and dull skin• How to demonstrate the Rodan + Fields® Spot Light• Complete details of the REVERSE Regimen • Results pictures • Frequently Asked Questions • Suggested additional training

SEE THE LIGHT

• Past sun damage – Cumulative and daily sun exposure – Sunbathing, sunburns and tanning beds– Incorrect use of sunscreens

• Hormonal influences– Pregnancy – Birth Control Pill/Patch– Hormone Replacement Therapy

• Trauma or inflammation– Post-acne marks (red-brown)

WHAT CAUSES DULLNESS/BROWN SPOTS?

Daily unprotected, incidental sun exposure adds up, whether you’re walking the dog or resting on the beach. Daily time in the sun without protection causes damage.

IT ADDS UP

20 min/day incidental sun exposure in a year

2 week, 8 hours/day baking in the sun

=

• This picture demonstrates the inner and outer forearms of the same person!

• Compare the toasty unprotected outer forearm that is often exposed to sunlight with the soft, light, buttery inner arm.

• Use this demonstration to visually show the effects of incidental sun damage.

SUN DAMAGE

SIGNS OF EXCESS PIGMENTATION

Dull Skin or Loss of

Radiance

Dark Patches from Hormonal

Changes

Freckles, Brown Spots or

Age Spots

Dark Red or Brown Spots after Acne

Heals

• A muddy lake contains small particles that absorb and scatter sunlight, making the lake look murky.

• Dark marks below skin’s surface absorb light making skin appear dull.

• Light is reflected off the surface of a clear lake, resulting in a translucent appearance, just like when your skin is clear of dark marks.

DARK MARKS CAN DULL SKIN

• The small dark mark that you see on the skin’s surface is just the tip of the iceberg.

• More damage lurks below and will reveal itself over time.

SUN DAMAGE-IT’S WHAT YOU DON’T SEE

• A digital photo shows faint, tan areas of uneven color not strikingly visible on the surface.

• An ultraviolet (UV) photo reveals the damage hidden below skin, in the form of dark brown spots.

• These discolorations cause dull skin because they absorb rather than reflect natural light.

WHAT IS DULL SKIN?

Digital Photo

UV Photo

MELASMA AND DARK MARKS

DULL SKIN WITH LACK OF RADIANCE

The Rodan + Fields® Spot Light:• Demonstrates dull skin/dark marks• Links visible loss of radiance and

dullness to underlying dark marks• Creates awareness of the large sun

damage market – almost everyone has sun damage

• Is similar to what a dermatologist uses

DEMONSTRATING SUN DAMAGE

• Clean face of all makeup and skincare products. − TIP: Use ANTI-AGE Eye Cloths to remove makeup

• Examine skin in a mirror and identify brown spots and dullness.

• Now turn on The Spot Light and turn off all other lights• Examine skin to compare and identify hidden marks

under the skin’s surface.

HOW TO DEMONSTRATE THE SPOT LIGHT

DULLNESS

DARK MARKS

• Neck• Décolleté• Hands• Ears• Scalp• Back of the neck

EXAMINE OTHER AREAS

• The Spot Light reveals sun damage deeper in the skin that makes skin appear dull.

• “You’ve taken good care of your skin. However, we do see some dark marks below the surface. You are a great candidate for the REVERSE Regimen which will exfoliate, lighten, brighten and improve your skin now while helping to protect against further damage.”

• “If you also have sensitive skin, we need to address this concern as well.”

WHAT DO YOU SEE AND SAY?

• Naturally dark skin has a higher concentration of pigmentation cells and may not easily translate dark marks with the Spot Light.

• It is recommended to use natural light to discuss dullness and dark marks in this case.

• The REVERSE Regimen will only lighten EXCESSIVE pigmentation and reveal the natural skin tone.

NATURALLY DARK SKIN

• Use the Spot Light to educate others on the relationship between dull skin, dark marks and sun damage.

• Observing the skin together in the mirror will open the door to discuss other concerns such as:

– Sensitivity, irritation, and facial redness– Lines, wrinkles, and lack of collagen– Blemishes, breakouts, and acne

• Two concerns can be addressed simultaneously utilizing the Solution Tool for customized recommendations.

EXPLORE OTHER SKIN ISSUES

What Dr. Katie Rodan and Dr. Kathy Fields did for acne with their creation of Proactiv® Solution, they are now doing for sun damage.

RODAN + FIELDS® HAS A SOLUTION

The key to Rodan + Fields ® skincare includes these two fundamental truths:

1. It takes real medicines to achieve real results.2. It takes more than one ingredient or product to

effectively treat a complex skin condition—thus Multi-Med® Therapy.

SKINCARE PHILOSOPHY

• The Multi-Med® Therapy approach uses the right medicines and ingredients, in the right formulations, in the right order to give you real results.

• Spot treating a dark mark may result in a halo and more uneven color.

• Treating the entire face creates an even canvas.• Each step of a Multi-Med® Therapy regimen builds

upon the last.

FULL REGIMEN, FULL FACE APPROACH

THE SOLUTION FOR SUN DAMAGED SKINThe REVERSE Regimen treats:• Brown Spots • Dullness • Sun Damage

Voted Allure Magazine’s Most Popular Skincare Product in 2006.

THE REVERSE REGIMEN

Deep Exfoliating Wash

Exfoliates

Skin LighteningToner

Lightens

Skin Lightening Treatment

Brightness Dullness

UVA/UVB SPF 15 Sunscreen

Protects from Damage

• Fine, smooth, polyethylene beads and lactic acid exfoliate.

• This prepares skin for better penetration of the active ingredients.

• Use gentle, even massage as you cleanse the face; overly aggressive exfoliation can result in red, irritated patches.

REVERSE DEEP EXFOLIATING WASH

• 2 percect Hydroquinone is the only FDA recognized ingredient to lighten dark marks.

• Kojic Acid, Bearberry extract and Vitamin C brighten the skin.

REVERSE SKIN LIGHTENING TONER

• A second layer of Hydroquinone 2 percent helps increase efficacy tolighten unwanted dark marks.

• Retinol and Lactic Acid renew skin.• More ingredients brighten to enhance

results.• This is not a moisturizer. If skin feels

dry, apply a moisturizer after Skin Lightening Treatment.

REVERSE SKIN LIGHTENING TREATMENT

• Protects against the return of dark marks and dullness from UVA (aging rays).

• Helps prevent sunburn and future damage from UVB (burning rays).

REVERSE UVA/UVB SPF 15 SUNSCREEN

Maximum D3: Vitamin D supplement• Dr. Katie Rodan and Dr. Kathy Fields

personally use and recommend Maximum D3 to their patients.

• Meets American Academy of Dermatology; 1000 IU daily

• Once-a-week dose; Vit D is stored in organs and fatty tissue—used as needed

• The equivalent of a day at the beach minus the tan and damaging UV rays

SUGGEST: ESSENTIALS SUPPLEMENT

Clinically-proven to deliver brighter, smoother, younger-looking and more even-toned skin.*

REVERSE CLINICAL STUDY RESULTS

BONUS!!

Showed visible

improvement in brightness

Reported smoother

skin texture

Showed visible

reduction in brown spots and dullness

Reported visible

reduction in fine lines

98% 98%

90%

30%

*An independent evaluator was secured to conduct the study of women, ages 29-72, over two months. The subjects’ skin conditions were recorded on Day one, and evaluated on Day 60 by both the subjects themselves and the independent evaluator. Percentages are of women who showed or reported improvement.

60 DAY RESULTS

UV Photos

Polaroid Photos

60 DAY RESULTS

UV Photos

Polaroid Photos

60 DAY RESULTS

6 MONTH RESULTS

SUGGEST: ENHANCEMENTS PRODUCTS• Mineral Peptides SPF 20: RFp3 shields

against environmental aggressors that trigger inflammation, breakouts and aging. Also provides broad-spectrum coverage to help reduce sun damage

• Mineral Peptides Brush: Synthetic hairs are treated with a non-toxic, hypoallergenic solution that repels bacteria

Why use the REVERSE Regimen over my entire face?• We developed the REVERSE Regimen as a full-face

solution because what you see on the surface is not the full story. In fact, visible brown spots on the skin’s surface indicate more damage below.

• Furthermore, using pigmentation-lightening products over the entire face avoids the “halo effect” (white rings around dark spots) resulting from only applying the products on the spots that you see. To achieve an even-toned color over the entire face, these products must be used over the entire face.

FREQUENTLY ASKED QUESTIONS

Can the REVERSE Regimen be used on all skin types and ethnicities?• REVERSE contains Hydroquinone 2 percent, which

lightens only abnormal pigmentation, allowing the natural skin tone to be revealed.

• Products are oil-free and do not clog pores—excellent for acne-prone skin as it lightens post-acne dark marks.

• REVERSE Regimen is not recommended for extremely sensitive skin. Please visit the Solution Tool for a customized routine.

FREQUENTLY ASKED QUESTIONS

• We always recommend you consult your doctor before using any skincare products when you are pregnant or nursing.

• Download the ingredient lists and confer with your doctor.

PREGNANCY AND NURSING

• Use the REVERSE Regimen until your skin is bright and even-toned, (usually two to six months) then transition to the ANTI-AGE Regimen.

• To maintain your brighter, lighter complexion, use your sunscreen every day and re-apply it frequently, rain or shine. Seek shade whenever possible, and wear a broad-brimmed hat and sun glasses.

• Use ENHANCEMENTS Mineral Peptides SPF 20 to instantly provide complexion-enhancing qualities, brighten the complexion, soothe and smooth skin.

DOCTORS’ TIPS

• Use the products as directed.• Take result photos every week

or every 30 days.• Review the “Getting the Best

Results” training for tips on taking quality pictures.

• The dark marks fade, texture becomes smoother, pores refine and fine lines soften.

RECORD YOUR PROGRESS

• Share your product story and results pictures• Schedule a “See the Light” Event• Use the Solution Tool for a customized

Recommendation• Contact the RF Connection

– Nurses and highly trained experts answer skincare and product questions

– Available daily to answer your questions Monday –Friday 9 a.m. – 5 p.m. PST

– rfconnection@rodanandfields.com

NEXT BEST STEPS

• Invite attendees to your event• Inform them about the prevalence of sun damage• Use the Spot Light to reveal dark marks that lurk

beneath the skin’s surface• Use the Solution Tool to recommend a custom routine• Print out the information for reference• Recommend the Preferred Customer Program

YOUR “SEE THE LIGHT” EVENT

Utilize these additional tools and resources for more product information, training and support:• The Solution Tool

− Customized skincare routines available online. • RF Connection

− Nurses and product experts to answer your questions. • Online Product Training in Pulse

RODAN + FIELDS® SUPPORT

Check out these other presentations available in Pulse:• Basic Product Knowledge

– Learn about the Rodan + Fields ® skincare philosophy, regimen and product information, demonstrations, and see typical result pictures.

• Getting the Best Results– Learn how to take before and after pictures,

create testimonials, and follow up with customers.

ADDITIONAL BASIC PRODUCT TRAINING

We are proud to bring you clinically-proven, safe products that create visible results – guaranteed.

RODAN + FIELDS® DERMATOLOGISTS

The information provided in this training material is presented for educational purposes only and is not intended to create a doctor-patient relationship. Nothing contained in this presentation is intended to be used for medical diagnosis or treatment. The information should not be used in place of the advice of your physician or other qualified health care provider. This information has been provided to assist you in your personal research on skincare issues. Results from the use of Rodan + Fields ® products may vary depending upon the individual and Rodan + Fields makes no guarantee as to the results that you may experience.

DISCLAIMER