see how your peers are making money using the new features in mindfire studio
DESCRIPTION
Review the slides of this information-packed webinar and learn how other print and marketing service providers generate revenue by leveraging some of the newest features in MindFire Studio. You’ll learn: -- New ways to integrate print as a strategic channel in the marketing mix -- How to generate more quality leads with sophisticated nurturing campaigns -- How to create a turn-key marketing solution and sell it to your customers under your own brand Featured Speakers: -- Ken Cratty, Cross Channel Operations Manager at McArdle Solutions -- David Olson, SVP Florida Operations, Partner at One to One Group Learn more about MindFire Studio and start your free trial at: http://mindfirestudio.comTRANSCRIPT
See How Your Peers Make Money Using New Features In MindFire Studio
July 24, 2014
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Are we recording this? Yes.Do we get a copy of the slides? Yes.All registrants and attendees will receive an email with a link to the recording and slides of this presentation within 24 hours.
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Agenda● What’s new in MindFire Studio?
● Case Study: Building Sophisticated Lead Nurturing CampaignsKen Cratty // Cross Channel Operations Manager, McArdle Solutions
● Case Study: Raising Over $6 Million With One Multi-Channel CampaignDavid Olson // SVP Florida Operations, Partner, One to One Group
● Q & A
Today’s Presenters
David OlsonSVP Florida Operations, Partner,
One to One Group
Ken CrattyCross Channel Operations Manager,
McArdle Solutions
Tell us about
yourself.
What’s New in MindFire StudioRoadmap Update
HP Integration
PageflexStorefront
EmailInfrastructure
Direct Mail Improvements Reporting Payment
Integration
HTML Editor& Templates
Salesforce.comIntegration
MindFire Studio Marketing Communication Platform
Multi-channel marketing: Integrate email, direct mail, SMS,
voice, and more.
Marketing workflow flexibility:Simple to sophisticated business
rules, personalized across channels
Turn-key marketing solutions:Franchises or large organizations with DSO, ordering via web portal
Developer-friendly:Platform for integration, extension
Building PersonalizedLead Nurturing Campaigns
McArdle Solutions
Ken Cratty● 15 years experience in
variable programing
● 30 years experience in Printing
● Amateur nature Photographer
Complex Nurture Program
Key Objectives:● Engage target list with multi-touch program● Build interest to become certified● If the recipient goes silent, restart nurture sequence● Drive new program revenue
New Customer Acquisition
● 8 different markets
● Messaging varies by market
● Industry = marketing○ 2 fields: B2B or B2C
Quiz #1 vs. Quiz #2
Email with Image vs. Text Only
Automated Trackable Links
● Same variable content used on all pages
● Each link is a downloadable PDF
● Link clicks are tracked to gauge interest level
● Live clickstream feed sent to client’s CRM
Closing Thoughts ...● Productivity gains:
○ Easy to build programs○ Auto tracking of HTML links
● Flexible: Refer a friend (up to 10!)
● Scoring for sales ready leads
● A/B Email testing
Raising Over $6 Millionwith One Multi-Channel Campaign
One to One Group
David Olson● 21 years direct-marketing & fundraising
experience for non-profit organizations
● Initiated an alumni e-newsletter in 1993 that has grown to more than 20,000 subscribers to date
● Known locally for his exotic home brews and custom-built rat rod bicycles
ProblemNC State Student Aid Association (Wolfpack Club) is non-profit organization providing support for NCSU student-athlete scholarships and athletic facility improvement.
Wolfpack’s major source of funding comes from charitable donations and membership fees of alumni, friends and fans.
NCSU turned to One to One Group to help them increase member donations.
Campaign objectives
1. Increase members’ engagement by creating a personalized, relevant experience
2. Increase member renewal rate
3. Increase average donation value per member
Target Audience
13,000 members: alumni, friends and fans of Wolfpack Club
Creative strategyUsing “Signing Day” as the main theme of campaign to build relevance and emotional appeal
Campaign workflow
Email 1 Direct Mail
Microsite
Email 2 Email 3
Email 1 (soft launch)Saving costs:
Helped capture initial responses thus reduced the mailing list from 13,000 to 10,000!
Direct mailDetailed info andstring “Call to Action” to increase response rates
Personalized Variables
Email 2Highly personalized copy and visual with strong emotional appeal
Personalized Variables
Personalized Variables
Extremely easy 2-step payment process
Spreading the word via Social Media
This is all cool and looks great, but...
> $6,000,000raised in 2,000+ transactions
YoY results
Let’s take a look under the hood...
How did we do it?
Target Lists
Channels
Triggers
Microsites
Payment app
Checkout page
Personalization
Let us know how we can help...
How to get started?
Sign up for our 2 day classroom training!This training course is designed to walk you through different stages of building a multi-channel,
multi-touch marketing campaign with MindFire Studio®
Want to learn more?
Register @ MindFireTraining.comOur next class is at MindFire HQ in Irvine, CA // September 10th & 11th
How can we help?
Set up a 1:1 Demo:
Mackenzi FarsheedAccount Manager
Sign up for Training courses:
Adrian MarquezTraining Manager
Contact Professional Services:
Dustin MedranoProfessional Services Project Manager
For strategic consulting:
Carrie Driscoll-HillFastLaunch Program Manager
Q & A
Thank you!Learn more and create your free MindFire Studio
account at: http://mindfirestudio.com