see #canneslions through the eyes of david ogilvy / #ogilvycannes
TRANSCRIPT
by using
jargon.
Cannes commentary via @Ogilvy: This thought will occur to everyone at some point during #CannesLions. Odds are some may say it after a few drinks. Recommendation: After three drinks, go airplane mode.
Our business is
who try to impresswith iDiOtSiNfeSteD
– David OgilvypreteNtiOuS
Many manufacturers
Cannes commentary via @Ogilvy: New business opportunities are everywhere this week.... Look for dissatisfied faces and be prepared to handout business cards.
whether advertising
SeCretly queStiONreAlly SellS their prODuCt,
that their competitors might
but are vaguely AfrAiD
on them if they stopped.SteAl A mArCh
DaviD Ogilvy
@OgiLvy 636 11Th AveNue New yORk CiTy, Ny
– David Ogilvy
Cannes commentary via @Ogilvy: we expect big ideas coming out of this week based on this. Also, at Cannes rosé is the drink of choice.
Many people - and I think I am one of them -
I find
when they’ve had
I’m far better able
are more productive
if i drink two or three
to write.brandies,
a little to drink
– David Ogilvy
There are veryfew men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs.
Cannes commentary via @Ogilvy: Don’t confuse drunk confidence with real confidence. Find people who hate the norm, despise convention (but use its data), and have tremendous competence.