see & be seen: outreach presentation 2013
DESCRIPTION
This presentation was given for youth services staff during the 2013 Michigan Library Association's Spring Institute Conference, as well as to all Kent District Library information services staff and managers. The learning outcomes were to provide resources for planning and preparing for successful outreach events, and to encourage staff to let their passion shine through when talking with the public about library services.TRANSCRIPT
Roll Outthe
Red Carpetfor Your
CustomersWhere
They AreHosted by Allison Brito and Heidi Nagel
See and Be Seen
Outreach• The act or process of reaching out• A systematic attempt to provide services
beyond conventional limits, to particular segments of a community [AKA, not in your branch]
We don’t need no stinking outreach2013 Information Best Practices Goal #5:Volunteer to work at an outreach event and/or develop a program proposal for a programming workgroup
Why don’t you come up sometime and see me.
Outreach Prep Sheet, Who will be there & why?
WIIFM
Specific
Measurable
Achievable
Relevant
Timely
Get smart
Exercise: Outreach Prep Sheet: What do you want people to know/do? How many people?
FurnishingsProps SignsTchotckes
Handout: Outreach Inventory
Set the stage
KDL Intranet > Document Center > Documents > Communications Department > Outreach
Stage PropsInventory Prep SheetSpreadsheet
KDL Intranet > Central Services > Programs > Outreach Materials
Wherefore art thou?
Exercise: What’s your hook?
Get their attention
STELLA!!!
We’re gonna need a bigger boat.
Outreach Prep Sheet & Tracking Spreadsheet: Was this truly an outreach or a promotional event?
Evaluation/report