section title yellow pages™ and the walking fingers logo are registered trademarks of yellow pages...

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Yellow Pages™ and the Walking Fingers logo are registered trademarks of Yellow Pages Group Co in Canada. Canadian Living is a registered trademark of Transcontinental Media GP.

SNAP Guides Inc. is a division of Yellow Pages Group. Its role is to market the Home Improvement Issue and Caregiver Solutions, two new and innovative advertising solutions being introduced by Yellow Pages Group and Transcontinental Media in partnership.

SNAP Guides has sales offices in Toronto and Montreal, and is selling advertising in both markets to businesses and organizations targeting the home improvement and home care consumer markets.

The premier issue of the Home Improvement Issue will be distributed in Toronto and Montreal in March 2006. Caregiver Solutions will be distributed in Toronto and Montreal in September 2006.

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Print• Publishes 337 directories with a circulation of 28

million

• In addition, publisher for Aliant in the Atlantic provinces and independent telcos in Northwest Territories, Nunavut and Yukon

• More than 370,000 advertisers

• Yellow Pages Group directories reach 93% of the Canadian population

Online• Operates Canada’s leading directory Internet sites

with 2.4M business listings on YellowPages.ca, Canada411.ca, CanadaTollFree.ca, CanadaPlus.ca network

• Total monthly page views: 50 million

• Total monthly unique visitors: 10.5 million

• Total reach: 30.4% of all online Canadians

YELLOW PAGES GROUP

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TRANSCONTINENTAL MEDIA

• Canada’s largest publisher of consumer magazines

• Canada’s 4th largest print media group

• Canada’s largest door-to-door distributor of advertising material

• Magazines read by over 11 million readers per month

• Coast-to-coast coverage in both French and English

• Annual revenues of over $500 million

• Close to 2800 employees

Leading English Titles: • Canadian Living• Style at Home

Leading French Titles:• Décormag• Coup de Pouce• Elle• Bel Âge

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The Home Care Market is Huge and Burgeoning.

• Home Care Expenses– including health care and household

• “Hidden” caregiving services– Unbilled time and services provided by

caregivers

$20 billion

$ 15 billion

Source: Caregiver Omnimedia Incorporated- The Family Caregiver Newsmagazine

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24%

24%

11%19%

22%

Under 35

35 to 44 yrs

45 to 54 yrs

55 to 64

65+

Sources: Caregiver Omnimedia Incorporated – The Family Caregiver Newsmagazine The Foundation for Accountability – A Portrait of Informal Caregivers in America, 2001

The typical family caregiver is female, 43 years old, married, employed and has been a family caregiver for more than 12 months.

•65% of family caregivers are between 35 and 64 years old.•At least 70% of family caregivers are women.

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At Last: A resource for family caregivers in the Greater Toronto Area

…plus the products and services they need to help their loved ones live comfortably at home

Focus groups conducted to test this product concept demonstrated that it will be the first information resource of its kind for GTA family caregivers.

Practical information, guidelines and tools to survive the caregiver experience…

Now, they’ll find it all under one cover with the new Caregiver Solutions

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GuidePlus solutionAny advertising purchased in the print Caregiver Solutions will be replicated online at no cost.

Once on the canadianliving.com site, users simply need to click on the “caregiver solutions YellowPages.ca” search box and refine their search by either category or heading.

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Categ

ories &

Head

ing

sH

ealth Care S

ervicesAlternative H

ealth Care

& P

rofessionalsC

hiropractorsC

ounselling Services

Dental C

areN

ursing & H

ome C

are Services

Occupational T

herapistsPharm

aciesPhysicians &

Medical C

linicsPhysiotherapists &

Massage T

herapists

Independent LivingC

leaning & M

aintenance Services

Dom

estic & H

andyman S

ervicesLocal S

ervicesM

oving & S

torageTransporation S

ervices & V

ehicle Conversion

Medical S

uppliesH

earing & V

ision &

Equipm

entH

ome M

onitoring & D

iagnostic Equipm

entH

ospital Equipm

entM

edical and Sanitary S

uppliesW

heelchairs and Scooters

Hom

e Modification

Elevators, Lifts &

Ram

psH

ome F

ixturesH

ome R

enovationsSafety &

Security

Fitness, N

utritionFitness &

Nutrition

& R

ecreationO

utings, Meals and E

ntertainment

Travel

Financial, Legal &

Real

Estate P

lanning and Financial S

ervicesEstate S

ervicesInsuranceLegal S

ervicesR

eal Estate S

ervices

Care F

acilitiesAssisted Living and Long T

erm C

are Facilities

Hospices and P

alliative Care

Retirem

ent Com

munities &

Hom

es

End of Life

Cem

eteriesFuneral S

ervices

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•Product•Content•Distribution•Promotion

•Retention•Usage

Advertiser Program Advertiser

ROI

Product•The first and only product that combines reference information with a resource guide for the family caregiver, all under one cover.•Accompanied by a website with even richer caregiver content including a caregiver forum

Content•Practical, useful information & resources for the famjily caregiver•Easy to use and well organized for easy navigation

Targeted Distribution•Free delivery to selected households in the GTA which are most likely to be family caregiver households

Promotion

Usage•Repeat usage throughout all facets and stages of caregiving

Retention•Kept as a valuable resource for family caregivers

Be Found•Use different Categories & Headings to place your ads

Attract Attention•Use information, size, colour and ad design effectively

Help Family Caregivers choose You•Educate them•Differentiate yourself•Establish your credentials •Fulfill their needs•Tell your whole story

Volume of calls

Quality of Calls •Calls from the customers you’re looking for

Make the Sale•Convert a contact into a customer

Value EquationV

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Total Distribution in the Greater Toronto Area: 260,000

• Free delivery directly to the doorsteps of the targeted households most likely to contain adults between the ages of 40 and 60 years (selected postal walks)

• Canadian Living subscribers (as polybagged insert)

• Newsstands (as polybagged insert)

• On hand to fulfill requests

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150,000 copiesSee map next slide

30,000 copies

35,000 copies

45,000 copies

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GTA Door-to-Door Distribution: 150,000 Households (blue dots)

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Caregiver Solutions – TorontoSeptember 2006 Rate Card

Step-up planRate 1st yr only

$120/mo

$190/mo

$365/mo

$690/mo

$975/mo

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section title yellow pages™ and the walking fingers logo are registered trademarks of yellow pages...

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