Section 5.1• Determine the purpose of your Web site• Determine the target audience for your Web site• Write a mission statement

Section 5.2• Describe three types of navigation schemes• State the advantages and disadvantages of each scheme• Choose the appropriate navigation scheme for a particular site

Section 5.3• Discuss the advantages of storyboarding a site• Draw the navigation structure of a site• Create sketches of a site’s pages

5.1 Creating a Mission StatementGuide to Reading

Main Ideas

Before you create a Web site, you should identify the purpose and audience of the site. Once these are known, you will be able to write a mission statement for your site.

Key Terms

mission statement

target audience

pp. 126-129

5.1 Creating a Mission StatementDetermining Purpose and Goals

A mission statementmission statement will help define the purpose and goals of your Web site.

Before you start working on your Web site, you should identify the purpose of the site and narrow your topic to make sure it is manageable.

mission statement A statement that describes the purpose and audience of a Web site. (p. 126)

pp. 126-129

5.1 Creating a Mission StatementDetermining Your Audience

Your mission statement should also determine the target audiencetarget audience.

To help analyze your audience, ask these questions:

• Who is my target audience?• Who am I?• What does my target audience already know about my topic?• What does my target audience want to learn from my site?• How will my target audience access my site?

target audience The main group of people that you want to visit your Web site. (p. 127)

pp. 126-129

Creating a mission statement helps to determine what content is essential for your Web site. To create your mission statement, ask yourself the following questions:

• What is the purpose of the Web site?

• What are the site’s immediate goals?

• What are the site’s long-term goals?

• Who is the target audience and what are they looking for?

5.1 Creating a Mission StatementWriting a Mission Statement

pp. 126-129

Garden Company Mission Statement

The Garden Company Web site will promote the hobby of gardening by providing useful gardening information and will encourage customers to visit the Garden Company’s store by describing the products and services available there.

• Activity 5A – Creating a Mission Statement (p. 128)

5.1 Creating a Mission Statementpp. 126-129

5.2 Navigation SchemesGuide to Reading

Main Ideas

Navigation schemes define the structure for Web sites. The navigation scheme should enhance the purpose of the site and help visitors find the information they seek.

Key Terms

navigation scheme

hierarchical navigation scheme

top-level page

parent-child relationship

peer-to-peer relationship

linear navigation scheme

random-access navigation scheme

pp. 131-135

5.2 Navigation SchemesTypes of Navigation Schemes

Some types of navigation schemes include:

• Hierarchical Hierarchical top-level pagetop-level page parent-child parent-child relationshiprelationship peer-to-peer peer-to-peer relationshiprelationship

hierarchical navigation scheme Type of navigational plan in which pages are arranged in levels from top to bottom, with the topmost level being the Web site’s home page. (p. 132)

top-level page The highest level in a hierarchical navigation structure; usually the home page. (p. 132)

parent-child relationship In a hierarchical navigation scheme, a page that is connected to another page on a different level; the page that is on the level above is the parent, and the page that is on the level below is the child. (p. 132)

peer-to-peer relationship In a hierarchical navigation scheme, two or more child pages that have the same parent page. (p. 132)

pp. 131-135

5.2 Navigation SchemesTypes of Navigation Schemes

• Linear Linear

• Random-accessRandom-access

pp. 131-135

linear navigation scheme Type of navigational plan in which every page exists at the same level; each page in the site is accessed from the one before it. (p. 133)

random-access navigation scheme A type of navigation plan in which a site’s pages are not organized in any particular order. (p. 133)

You can view the Web site’s navigation scheme through FrontPage.

5.2 Navigation SchemesViewing a Web Site’s Navigation Scheme

pp. 131-135

• Activity 5B – Viewing a Web Site in Navigation View(p. 134)

5.2 Navigation Schemespp. 131-135

5.3 Storyboarding Your SiteGuide to Reading

Main Ideas

Storyboarding your site includes drawing a chart illustrating its navigation structure and creating sketches of what content the main pages will include. These graphics provide a basic overview of the site you will create.

Key Terms

storyboard

page name

file name

pp. 137-142

5.3 Storyboarding Your SiteStoryboarding

Many Web designers use storyboardingstoryboarding when designing a Web site. Storyboarding:

• Helps you visualize the basic structure of the site.

• Graphically illustrates the links between individual Web pages.

• Provides a brief look at the contents of each Web site.

storyboard A visual representation of a Web site and its pages. (p. 137)

pp. 137-142

5.3 Storyboarding Your SiteDrawing a Web Site’s Navigation Structure

To develop the navigation structure of a Web site, you need a list of its major pages.

You will need to determine both the page page namename and file namefile name for each HTML document in the Web site.

pp. 137-142

page name The name that appears in the title bar when the page is displayed in a browser. (p. 139)

file name The name of the HTML document that makes up the Web page itself. (p. 139)

You should draw sketches of each page in the Web site. Sketches:

• Help make certain that all the goals of the Web site are met.• Provide guidelines for developing Web page content.• Are useful when you create the page template.

5.3 Storyboarding Your SiteCreating Sketches of Individual Pages

pp. 137-142

Planning a Web site carefully will help you create a well-designed site that people enjoy using.

5.3 Storyboarding Your SiteWeb Site Planning Checklist

pp. 137-142

Steps in planning a Web site:

1. The site’s purpose is clearly stated.

2. Both immediate and long-term goals are specified.

3. The audience for the site is specified.

4. A clear and specific mission statement is written.

5. An appropriate navigation scheme is chosen.

6. A chart is created showing the navigation scheme, including each page’s title and file name.

7. Sketches of the major pages are drawn.

5.3 Storyboarding Your SiteWeb Site Planning Checklist

pp. 137-142

• Activity 5C – Charting Navigation Structure (p. 138)• Activity 5D – Specifying File Names (p. 140)• Activity 5E – Sketching a Web Page (p. 141)

5.3 Storyboarding Your Sitepp. 137-142

For more resources on this chapter, go to the Introduction to Web Design Web site at webdesign.glencoe.com.

Chapter 5Resources