secrets to writing blog posts that get read and shared - #mfm2016

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Page 1: Secrets to Writing Blog Posts That Get Read and Shared - #MFM2016
Page 2: Secrets to Writing Blog Posts That Get Read and Shared - #MFM2016
Page 3: Secrets to Writing Blog Posts That Get Read and Shared - #MFM2016

STEPHNISSEN.COM

Do You….

Page 4: Secrets to Writing Blog Posts That Get Read and Shared - #MFM2016

TIME TO TWEET!

STEP #1Go to Twitter.

STEP #2Follow me at

@StephN issen_

STEP #3Use the hashtag

# M F M 2 0 1 6

STEPHNISSEN.COM

Page 5: Secrets to Writing Blog Posts That Get Read and Shared - #MFM2016
Page 6: Secrets to Writing Blog Posts That Get Read and Shared - #MFM2016

USE NUMBERS USE KEYWORDS USE EMOTIONS

STEPHNISSEN.COM

GRAB THEIRATTENTION

IN THE FIRST3 SECONDS!

Page 7: Secrets to Writing Blog Posts That Get Read and Shared - #MFM2016

TOOL TIP!

Use the CoSchedule Blog Post Headline Analyzer – it’s Free!

Page 8: Secrets to Writing Blog Posts That Get Read and Shared - #MFM2016
Page 9: Secrets to Writing Blog Posts That Get Read and Shared - #MFM2016

Don’t focus on having a great blog. Focus on

producing a blog that’s great for your readers.

– Brian Clark

‘‘

’’

Write 1000+ Words

STEPHNISSEN.COM

Page 10: Secrets to Writing Blog Posts That Get Read and Shared - #MFM2016

Longer Posts = More Shares

Page 11: Secrets to Writing Blog Posts That Get Read and Shared - #MFM2016
Page 12: Secrets to Writing Blog Posts That Get Read and Shared - #MFM2016

TOOL TIP!

Check out the Social Warfare plugin for great social sharing icons!

Page 13: Secrets to Writing Blog Posts That Get Read and Shared - #MFM2016
Page 14: Secrets to Writing Blog Posts That Get Read and Shared - #MFM2016

STEPHNISSEN.COM

Researchers found that

colored visuals increase people's

willingness to read a piece of

content by 80%!Loyola College

‘‘

’’Content with

relevant images gets 94% more views than

content without relevant images.

Kissmetrics

‘‘’’

Page 15: Secrets to Writing Blog Posts That Get Read and Shared - #MFM2016

Visual Content Examples

• Infographics• Headers• Charts• Quote Graphics• Videos• Screenshots

Page 16: Secrets to Writing Blog Posts That Get Read and Shared - #MFM2016
Page 17: Secrets to Writing Blog Posts That Get Read and Shared - #MFM2016

TITLE

DESCRIPTION

HEADINGS

PAGE NAME

CONTENT

Page 18: Secrets to Writing Blog Posts That Get Read and Shared - #MFM2016

TOOL TIP!

Yoast SEO or All In One SEO Pack are great SEO plugins for Wordpress!

Page 19: Secrets to Writing Blog Posts That Get Read and Shared - #MFM2016
Page 20: Secrets to Writing Blog Posts That Get Read and Shared - #MFM2016

18. Text: Seriously, people love lists!

Page 21: Secrets to Writing Blog Posts That Get Read and Shared - #MFM2016
Page 22: Secrets to Writing Blog Posts That Get Read and Shared - #MFM2016

“ E v e r g r e e n c o n t e n t d o e s n ’ t e x p i r e a n d c o n t i n u e s t o g i v e

v a l u e t o y o u r r e a d e r s a n d y o u r b l o g ! ”

T W E E T T H I S !

# M F M 2 0 1 6

Page 23: Secrets to Writing Blog Posts That Get Read and Shared - #MFM2016
Page 24: Secrets to Writing Blog Posts That Get Read and Shared - #MFM2016

Best Days to Post for Sharing

1. Tuesday2. Thursday3. Monday4. Wednesday5. Friday6. Sunday7. Saturday

Page 25: Secrets to Writing Blog Posts That Get Read and Shared - #MFM2016

1ST THING: GET THE TITLE RIGHT

2ND THING: WRITE FOR THE LONG HAUL

3rd THING: MAKE IT EASY TO SHARE

4th THING: GET VISUAL

5th THING: SEO OPTIMIZE

6th THING: USE LISTS

7Th THING: SHARE YOUR STUFF AGAIN

8Th THING: DAY OF THE WEEK MATTERS

Page 26: Secrets to Writing Blog Posts That Get Read and Shared - #MFM2016

StephNissen.com/MFM2016

Free Download - 17 Blogging PromptsFor Small Business Owners

Thank you!