secrets to stepping up your content marketing game … · digital information created & shared...
TRANSCRIPT
![Page 1: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/1.jpg)
SECRETS TO STEPPING UP YOUR
CONTENT MARKETING GAME IN 2014
#B2BIGNITION
6
![Page 2: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/2.jpg)
®
![Page 3: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/3.jpg)
INTERACTIVITY
#B2BIGNITION
![Page 4: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/4.jpg)
#B2BIGNITION
![Page 5: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/5.jpg)
FUEL
#B2BIGNITION
![Page 6: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/6.jpg)
MARKETING WORKSHOPS
#B2BIGNITION
![Page 7: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/7.jpg)
YOUR SPEAKERS TODAY
MICHAEL AGNELLOBUSINESS DEVELOPMENT
JON CRAMERCONTENT STRATEGY
LEIGH HOOPESCONTENT STRATEGY
#B2BIGNITION
![Page 8: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/8.jpg)
THERE ARE NO SECRETS
#B2BIGNITION
![Page 9: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/9.jpg)
1.LESS IS MORE
#B2BIGNITION
![Page 10: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/10.jpg)
AMOUNT OF CONTENT IS GROWING
0
1
2
3
4
5
6
7
8
2005 2007 2009 2011 2013 2015
Dig
ital I
nfo
rmat
ion C
reat
ed &
Shar
ed (
zett
abyt
es)
Note:* 1 zettabyte = 1 trillion gigabytes. Source IDC report “Extracting value from Chaos” 6/11
#B2BIGNITION
![Page 11: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/11.jpg)
0
37,500
75,000
112,500
150,000
Yahoo Fox CBS HuffPo BBC NYTimes WashPost USA Today Slate Mashable Upworthy
Posts in November 2013
Source: NewsWhip
PUBLISHERS FLOODING THE MARKET
#B2BIGNITION
![Page 12: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/12.jpg)
THE INTERNET ISN’T AS GOOD AS IT USED TO BE.
ALL OF THIS IS GARBAGE.
– MY WIFE, ACTUAL WEB USER
#B2BIGNITION
![Page 13: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/13.jpg)
STURGEON’S LAW
90%
10%
Not Crap Crap
#B2BIGNITION
![Page 14: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/14.jpg)
CAN YOU KEEP UP?
MONEY
TIME
PEOPLE
KNOWLEDGE
![Page 15: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/15.jpg)
CONTENT CREATION IS THE MAJOR COST CENTER
15
Digital or Online Ads
Content Creation & Management
Search Marketing (Including Paid)
Corporate Website Design/Development
Email Marketing
Analytics Platforms
Social Network Marketing
Mobile Marketing
Commerce Experiences
Video Production
Company Blog
Other
0 5 10
Digital Marketing Spend Allocation for Marketing Leaders
Source: Garner, March 2013
12.5%
11.6%
10.7%
10.7%
9.6%
9.5%
9.4%
7.4%
7.2%
5.9%
5.2%
0.2%
#B2BIGNITION
![Page 16: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/16.jpg)
PICK 2
FAST CHEAP
GOOD
#B2BIGNITION
![Page 17: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/17.jpg)
1. Getting people on board
2. Keeping up with demand
3. Putting it out there
4. Knowing what worked
POLL: WHAT IS YOUR MAJOR MALFUNCTION?
![Page 18: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/18.jpg)
2.DO MORE
WITH LESS
#B2BIGNITION
![Page 19: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/19.jpg)
MANY channels
MANY formats
ONE story
#B2BIGNITION
![Page 20: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/20.jpg)
ENGAGEMENT SCENARIOS
Media / PR
Social
EBOOK LANDING PAGE
READ
WATCH VIDEO
SCHEDULE EVENT
SearchLANDING PAGE
WITH FORM
DOWNLOAD
SIGN UPINVESTIGATE
REPEAT VISITS
SHARE
FOLLOW
#B2BIGNITION
![Page 21: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/21.jpg)
PATHS OF DESIRE
![Page 22: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/22.jpg)
LESS, BUT BETTER.
– DIETER RAMS
#B2BIGNITION
![Page 23: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/23.jpg)
SAP Solution BriefAnalytic Applications from SAPSAP Social Media Analytics
Gain Deep Brand and Customer Insight with Social Media Analytics
�/8/F>=SolutionObjectives Quick Facts
ŀ����#�
���
�9<�+8�#�
�+I
63+>/�-97
:+8CL��66�<312>=�</=/<@/.L
#B2BIGNITION
![Page 24: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/24.jpg)
![Page 25: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/25.jpg)
![Page 26: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/26.jpg)
SAP Solution BriefAnalytic Applications from SAPSAP Social Media Analytics
Gain Deep Brand and Customer Insight with Social Media Analytics
�/8/F>=SolutionObjectives Quick Facts
ŀ����#�
���
�9<�+8�#�
�+I
63+>/�-97
:+8CL��66�<312>=�</=/<@/.L
![Page 27: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/27.jpg)
3. TELL STORIES
WITH SUBSTANCE & STYLE
#B2BIGNITION
![Page 28: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/28.jpg)
![Page 29: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/29.jpg)
![Page 30: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/30.jpg)
![Page 31: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/31.jpg)
![Page 32: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/32.jpg)
![Page 33: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/33.jpg)
4.GET REAL
#B2BIGNITION
![Page 34: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/34.jpg)
1. Not so well. We smile and nod.
2. We know them, but don’t always know what they want.
3. We’re close, but we’d like to know more.
4. They’re like dear old friends.
POLL: HOW WELL DO YOU KNOW YOUR AUDIENCE?
![Page 35: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/35.jpg)
CONNECT REAL PEOPLE
#B2BIGNITION
![Page 36: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/36.jpg)
REALLY?
#B2BIGNITION
![Page 37: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/37.jpg)
#B2BIGNITION
Make What Matters
![Page 38: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/38.jpg)
THE RELATIONSHIPS BUILT BETWEEN
ENGINEERS AND CUSTOMERS
IGNITED AWARD-WINNING CONTENT MARKETING
#B2BIGNITION
![Page 39: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/39.jpg)
CONTENT THAT BUILDS CREDIBILITY
HIGH-VALUE EXPERTISE
MAKINO & EXTERNAL PUBLICATIONS
#B2BIGNITION
![Page 40: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/40.jpg)
![Page 41: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/41.jpg)
#B2BIGNITION
![Page 42: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/42.jpg)
5.KNOW YOUR BLIND SPOTS
#B2BIGNITION
![Page 43: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/43.jpg)
#B2BIGNITION
![Page 44: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/44.jpg)
![Page 45: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/45.jpg)
![Page 46: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/46.jpg)
![Page 47: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/47.jpg)
![Page 48: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/48.jpg)
![Page 49: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/49.jpg)
![Page 50: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/50.jpg)
![Page 51: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/51.jpg)
6. RESPECT
YOUR AUDIENCE
#B2BIGNITION
![Page 52: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/52.jpg)
#B2BIGNITION
![Page 53: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/53.jpg)
![Page 54: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/54.jpg)
0
12,500
25,000
37,500
50,000
Upworthy 22Words Buzzfeed Mashable NPR NYTimes Fox Yahoo!
CAN 43K LIKES BE WRONG?
#B2BIGNITION
![Page 55: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/55.jpg)
THESE SITES AND SERVICES … ONLY SERVE TO REINFORCE THE FLAWED VIEW THAT TRAFFIC IS ALL THAT MATTERS.
– MATTHEW INGRAM, GIGAOM
#B2BIGNITION
![Page 56: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/56.jpg)
![Page 57: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/57.jpg)
No knowledge
Currentknowledge
Targetknowledge
Allknowledge
Knowledge gap
![Page 58: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/58.jpg)
#B2BIGNITION
![Page 59: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/59.jpg)
![Page 60: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/60.jpg)
#B2BIGNITION
![Page 61: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/61.jpg)
![Page 62: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/62.jpg)
![Page 63: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/63.jpg)
STEP UP YOUR GAME
IN 2014
LESS IS MORE
DO MORE WITH LESS
TELL STORIES WITH SUBSTANCE & STYLE
GET REAL
KNOW YOUR BLIND SPOTS
RESPECT YOUR AUDIENCE
#B2BIGNITION
![Page 64: SECRETS TO STEPPING UP YOUR CONTENT MARKETING GAME … · digital information created & shared (zettabytes) ... step up your game in 2014 less is more do more with less tell stories](https://reader034.vdocuments.us/reader034/viewer/2022043016/5f38467cc615b9789753b08c/html5/thumbnails/64.jpg)
6 SECRETS TO STEPPING UP YOUR
CONTENT MARKETING GAME IN 2014
#B2BIGNITION
Q&A Time