secrets to packaging success · 2019. 5. 1. · ©2010 hp confidential processing cost printed...
TRANSCRIPT
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© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Innovation Coach, Author, Delighting Consumers thru Packaging
Secrets To Packaging Success
@gamechanger78 website: www.mike-ferrari.com
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Value
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Does Packaging Have Value?
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Candles And Folding Cartons
$5 Retail $5
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Scource: Hootsuite
The Connected World
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Shopper Behavior Changes
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Brands Demanding More Of Printers
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Product Performance Will Sell Itself
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1998 2018
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© FERRARI INNOVATION SOLUTIONS,LLC
Secrets To Packaging Success
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© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.1The Packaging Life Cycle
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© FERRARI INNOVATION SOLUTIONS,LLC
Brand Packaging Needs
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© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2Inventory Management
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The Inventory Shell Game
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<2008 Brand Warehouse >2008 Printer Warehouse
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©2010 HP Confidential
Processing Cost
Printed Piece CostInventory Cost Is Like An Iceberg
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©2010 HP Confidential
Printed Piece CostFingerprintingColor SeparationsPrint toolsProofingOnsite Production inspectionColor managementRevision controlResponse to Customer/MarketWarehousing inventoryCarrying costs of inventoryInventory Obsolescence
Processing Cost
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Digital Reduces System Complexity
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Digital Technologies Allow:• WHAT you need• WHEN you need• HOW you need
Conventional = Inventory
Digital = No Inventory
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© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.3 Speed To Market
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The Need For Speed
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• Business opportunity• Behind schedule - late• Revision to artwork• Corrections to print errors
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© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.4 Short Runs
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Low Volume Runs
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Growing Demand For Folding Cartons <3,000 sheets
Where is this coming from?
Artwork Creation Consumer Pkg Testing Sales SamplesOut of Stock Situations Local campaigns Limited editions
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© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.5Customization/Personalization
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“Just For You” Experience
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Customizeor
personalize
~The JellyBean Factory
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Creating An Experience
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Produced by:MW Luxury Packaging
Party In A Box
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Customization Thru Use Of Add Ons
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Sleeves Are A Sweet Spot
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© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.6 eCommerce
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Online & On The Go
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Custom Oreo Folding Carton’s In China
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Online & On The Go
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Emergence Of Custom Folding Cartons
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Boxes In A Click
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© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.7 The Wrap Up
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The Secrets As A Pyramid Of Value
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We were there!Productivity Improvement
Inventory Management
Short Run Capability
Speed to Market
Customization/Personalization
Web To Pack
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Business Management
Digital Workflow: A new eco-system
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FinishingPre-Press Management Printing Inspection Decoration
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Three Takeaways
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1. The Shopper is in control, with the internet in their pocket2. Folding Carton printers will require a mix of assets3. Don’t wait for the perfect digital asset, it may be too late
We were there!
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When You Get Back To The Office …
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• Revisit your business strategy. Create a 3-5 yr. plan
• Turn some of these secrets into opportunity
• Examine digital assets for what new value you can offer clients
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© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Secrets To Packaging Success
@gamechanger78 website: www.mike-ferrari.com
PPC members transform their business and grow sales