Secrets to Inbound Marketing

Rajat Garg (CEO)

Think Different

Raise Awareness

•Press Release

•Search Engine Optimization

Engage

•Email

•Social Media marketing using Facebook, Twitter

Convert

•Landing Page Optimization

•Freemium Business model

Press Release is not one time activity

1) Build relationship with journalists2) Keep in touch -

1) Product Launch2) Their Birthday3) Product Updates4) Invite them to dinner on a team event

Make others do your SEO

1) Widgets2) White-label content partnerships3) Personality quizzes

Engage with Relevant Email marketing

1) Segment based on user demographics, open rates etc and send less email to people who don’t open your emails

2) User interaction triggered email – “Add as Friend”, “Follow” etc

3) Everyone does registration emails but start doing activation emails i.e. when user actually uses your product, send a personalized email

4) Follow up after a transaction - “pls review the product”, “send us your pictures of Nainital trip”.

Engage through Social Media

1) Social media may not drive sale but it’s ideal for branding and increase brand recall value

2) Make a personal connect – share team pictures, customer testimonials etc

3) Send product updates

4) Capture user’s email and other relevant information.

Funnel & Landing Page Optimization

1) Identify customer path

2) Distractions? Remove them

3) Play with messaging/ call to action /button size etc

Inbuilt Virality & Freemium model

1) Is your incremental cost per new customer low?2) If so,

- Can use of your product by one user bring other along?

Rajat Garg (CEO)rajat@socialappshq.com+91 995 808 3052

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