SECRETS FOR SUCCESS How to thrive in an evolving retail market

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THE RETAIL MARKET IS MORE DYNAMIC THAN EVER. Retailers are faced with an ever-growing list of challenges,

including rapidly evolving technology, a difficult and

demanding economy, and constantly changing

consumer trends.

The emergence of mobile point of sale (POS), shopper

self-service and digital signage has transformed the core

of store technology, shifting POS transactional systems to

a store operations platform. A combination of hardware

and software brings the online experience inside the store,

engaging consumers across channels.

The changing market offers retailers the opportunity to

not simply survive, but thrive and accelerate beyond the

competition. Responding quickly and intelligently is the

key to your store’s success.

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A smart strategy in any industry is to select a best-in-class partner and leverage its knowledge

and expertise. In retail, look to an industry-leading company that has vision, proven

experience and a rock solid commitment to the retail industry.

1. Experience: Are you a proven retail technology partner?

Your technology partner should show a legacy of performance and innovation to prove you can count on them for the long haul.

Your technology partner should ensure the solutions you’ve invested in will be delivered as promised, and that the investment protection is strong.

Having the right solution isn’t enough; it must be up and running to meet your customers’ demands for service and convenience. Look for a technology partner with proven service and maintenance support.

You should feel confident that your vendor’s commitments can be kept specific to the relationship and solutions. Look for a technology partner that is actively investing in its retail platform.

A vision for the future of retailing extends way beyond “the box.” Make sure your technology partner is positioned to deliver on the software-enabled omnichannel experience taking hold of the industry.

2. Products and Innovation: Can I depend on your products, now and in the future?

3. Service and Support: Can you ensure my existing solutions can be managed and supported in the field?

4. Commitment: How committed are you to my success?

5. Vision: Can you deliver a vision for the future of retailing?

questions to ask your technology partner

Retail thought leadership

Thought leadership drives vision and innovation. It confirms

that a company deeply understands its business, the needs of its

customers, and the broader marketplace in which it operates.

Some providers focus on software platforms and consulting

services, while others emphasize hardware and manufactured

goods. But innovators provide customer-centric solutions,

converged channels, open systems and unique competitive

advantages.

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CONSIDER THIS...

• developed to meet the evolving expectations of today’s

cross-channel shoppers, and the business requirements of

the most demanding retail environments;

• built to provide retailers with a rapid return on investment,

low cost of ownership, and a single point of accountability;

• and designed to help retailers become more profitable,

productive and competitive.

Proven expertise

Best-in-class technology providers offer a broad portfolio of

proven solutions used by the world’s leading retailers.

These solutions should be:

Technology partners with additional expertise in breadth of service (the ability to service

both their own branded solutions and the solutions of competitors) provide retailers a

distinct competitive edge. Comprehensive global reach is critical to provide retailers the

ability to execute both locally and globally.

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Unwavering commitment to retail

Your retail technology

partner should have a strong

retail growth strategy, not

diminishing commitment and

reduced investment in retail.

During this time when the retail industry is adjusting to a “new normal,” observe the companies with a

retail growth strategy. Seek the assurance of a market leader that is dedicated to retail. Look for companies

that are actively investing in the technology necessary to help retailers deliver the consumer experience and

productivity gains that retailers require to compete effectively.

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NCR has a clear, committed vision for the retail industry. It’s a vision we are executing

through NCR’s converged retailing — or NCR’s converged retailing — solutions.

NCR's Converged RetailingTM Executing a strategic vision for retail

NCR has analyzed the shopping experience from the consumer point of view and developed solutions that move beyond multichannel and address the shift in consumer interaction.

Together our success extends beyond the store. Now you can provide consumers a ubiquitous experience based on where and how they want to interact. NCR’s portfolio of converged retailing solutions—from the NCR Enterprise Preference Manager™ and Loyalty Solution to self-checkout personalization, POS software and services—enable seamless consumer interactions, whether at home, on the go or in the store.

Why NCR and Microsoft?In it for the long haulWe’re in it for the long haul, with solid commitment

to your success. We have proven our retail dedication

through innovation in our hardware and software,

resulting in a No. 2 position in POS and a No. 1 position

in self-checkout. We are also the global leader in

Retail Support Services. NCR and Microsoft’s Windows

Embedded POSReady solution for retail POS makes

it easier to enhance the customer experience with

the optimal solution, including hardware, software

and operating system. Together, NCR’s solutions

and services, combined with Microsoft’s Windows

Embedded platform, helps the world’s leading retailers

become more profitable, productive and competitive

every day. And, we’ve shown our commitment by

expanding our reach to new industry segments.

“For example, NCR’s recent investment in Radiant

Systems demonstrates our commitment to the

retail market, strengthens our software portfolio

and broadens our offerings for small and

mid size retailers.

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NCR Corporation

3097 Satellite Blvd, Duluth, GA 30096 . USA

For more information on NCR Retail Solutions, please visit www.ncr.com

128 and counting...

NCR’s success began 128 years ago with the introduction

of the retail cash register. Today we are still leading and

innovating in the retail industry. No one has a broader suite

of innovative solutions than NCR; in fact, we are the only

company that encompasses every retail touchpoint. Helping

automate how retailers and consumers interact is what we

do. It’s what we’ve always done—it’s our core business.