secretary of the navy retiree council, washington, dc, 2011, social media brief
DESCRIPTION
This brief was delivered to the Secretary of the Navy Retiree Council on May 4, 2011, in Washington, D.C. The objective of the brief was to discuss social media as an outreach tool to Navy and Marine Corps retirees. The annual Secretary of the Navy (SECNAV) Retiree Council began meetings May 2 in Washington, D.C., to discuss matters of importance to Navy and Marine Corps retirees. Comments, suggestions and discussion on this brief are welcome. Thank you. Bruce Moody Public Affairs Specialist Office of the Secretary of Defense Military Family and Community Policy [email protected] Facebook.com/bruce.moody Twitter.com/bruce_moodyTRANSCRIPT
Bruce [email protected]/bruce.moodyTwitter.com/bruce_moody
Objectives
The Power of Social Media TodaySeeing our Audience as TribesHow Our Audience is Using Social MediaHow We Can Reach Our Audience Through Social MediaSocial Media Policies in the DoD
Just One?Two?
It’s better!
Instead, it has created silos of interest. Tribes.
The internet was supposed to homogenize everyone.
Seth Godin
Be Relevant
Connect a Tribe
Lead a Movement
Make a Change
I hope Bruce ties retirees to my model
Be Relevant
Connect a Tribe
Lead a Movement
Make a Change
Be Relevant
Connect a Tribe
Lead a Movement
Make a Change
Be Relevant
Connect a Tribe
Lead a Movement
Make a Change
"The opportunity of social media and government is not economic or technological. It’s emotional.”
Aneesh Chopra, United States Chief Technology Officer
Meet the Millennials
48%check Facebook right when they wake up
42%leave their phones on or near their beds
when they go to sleep
"Nothing really seems to bother them about their dependence on the technology."
Scott Campbell, Assistant Professor of Communication Studies, University of Michigan
42%if a friend texts them in the night
they want to wake up and answer it
Generation C
ConnectedCommunicatingContent-centricComputerizedCommunity-orientedAlways clicking
The digital divide "is not as big as it used to be.“
Christina Clem, AARP
“Our demographic follows the trends. We’re just later to do so.”
Nataki Clarke, Vice President for Digital Marketing at AARP
Social networking use among internet users ages 50 and older nearly doubled—
from 22% in April 2009 to 42% in May 2010.
"The real trick is getting them over the initial hump of using computers. Once they're involved, they are as active or more active than other users."
Aaron Smith, Senior Research Specialist, Pew Internet
70% feel amount of news available from different sources is overwhelming…
Get me outta here.
74.6% say Facebook is a major way in which they receive news and information
Ahhhh, better.
This just in…News no longer breaks, it Tweets
“The most relevant and up-to-date information came from blogs, Twitter and Facebook.
Laura Click of Nashville
The Army’s public affairs staff at Fort Hood used Facebook to publish a note saying the media relations office is inundated with requests and is answering queries as quickly as possible.
The Social Technographics Ladder classifies people according to how they use social technologies.
Creators
Spectators
Critics
Collectors
Joiners
Inactives
Inactives neither create nor consume social media of any kind.
The Social Technographics Ladder
Creators
Spectators
Critics
Collectors
Joiners
Inactives
Spectators consume social media blogs, user-generated video, podcasts, forums or reviews.
The Social Technographics Ladder
Creators
Spectators
Critics
Collectors
Joiners
Inactives
Joiners maintain social networking accounts
The Social Technographics Ladder
Creators
Spectators
Critics
Collectors
Joiners
Inactives
Collectors organize content for themselves using RSS feeds, tags and voting sites like Digg.com.
The Social Technographics Ladder
Creators
Spectators
Critics
Collectors
Joiners
Inactives
Critics voice their opinions to individuals, business and organizations using Facebook, Twitter and other social media.
The Social Technographics Ladder
Creators
Spectators
Critics
Collectors
Joiners
Inactives
Creators make the social content consumed by others. They write blogs or upload video, music or text.
The Social Technographics Ladder
Creators
Spectators
Critics
Collectors
Joiners
Inactives
You can not force anything to go viral.
Content is King Nobody clicks on
those ads.
Be where they are.Meaningless comments are good.
(I’ll explain.)
Get your boss onFacebook andTwitter andYouTube andBlogs
Have a senseof humor.
Let your writing be readable.
Follow Friday
Wha? I don’t get it.
That means nothing to me!
What do I
follow?
Follow Friday
Cool! Got it!This, I
understand.
Yea, I’ll follow this!
Tweeting Around the Clock
Good night. zzzzzz…
What’s for dinner?
Good morning, sunshine.
Photo Friday
Is it safe?
…to use social media?
"...agencies may use third-party websites and
applications to engage openly with the public."
COMMENTS BY OTHERS ARE NOT ENDORSED
The Department of Defense does not necessarily endorse, support, sanction, encourage, verify or agree with the comments, opinions, or statements posted on the website.
COMMENTS BY OTHERS ARE NOT ENDORSED
you dont give a rats tail about our troops you just use them for your own sick gain
I wouldn't join forces with anything that has to do with this current administration.
Talk is cheap their actions show something ugly
I think it's a slap in the face. Be so loving, so caring, when just a few days ago....SORRY NO PAYCHECKS, DEAL WITH IT...
military intelligence genius breeding program you can find weapons of mass ecology instruction augmented reality now.
pathetic
publicity gimmick
WORDS ARE NOT ENOUGH !!!
Hypocrites....
Excuse me while I throw up.
Ah, I love freedom of speech.
Naval OPSEC Video
Teen's Facebook party cancelledwhen 200k threaten to show up
Surprise!
Where’s the bathroom?
Privacy is passé, if not dead.
Confessional Tweets
We are the Wikileakers of our own lives.
Narcissistic Status Updates
“The Singapore government, as a whole, is not averse to using new media. But we’re not completely sure how to use it yet.”Goh Yam Song, Deputy DirectorEmergency Preparedness, Singapore
The Muppets: Beaker’s Ballad (Dust in the Wind)
HOW TO
NOT funny!
Man, that was offensive!
Wow, he blew it.
Who was Gilbert
Gottfried?
FAIL
"Gilbert's recent comments about the crisis in Japan were lacking in humor and certainly do not represent the thoughts and feelingsof anyone at Aflac," the company, which does75% of its businessin Japan, said in astatement.
