secret santa fedex by plannings to steal
DESCRIPTION
This is a planning from Plannings To Steal. To know more about it, please visit: http://planningstosteal.wordpress.com/TRANSCRIPT
PLANNINGS
TO STEAL
HOW IT WORKS:
1. MAKE US AWARE FROM THE STEAL
You can use the idea in a free way, even selling it for a client that´s been
mentioned in the strategy, but you´ll always needs e-mail me at
[email protected] to make me aware about the steal. In this way,
like in a real steal, it´s need to scream: “Put Your Hands Up!”.
2. PUT SOME THINGS
Usually, these plannings has powerful insights. In addition, you can put
some things inside the steal. But be careful to not screw up the core
idea. Try to keep the truthful stuff from the project. If necessary, put
some another tools.
HOW IT WORKS:
3. FOR NOW, JUST USA AND ENGLAND CAN STEAL
At this first moment, just USA and England agencies can steal without
concerns with Justice and Court questions.
All the other countries in the world: prohibited to steal from us. If they
do, will be under to call by federal and international laws.
Agencies, companies and professionals in Brazil are widely prohibited to
steal from us, copy or put something from these ideas in another way. If
they do, will be under to call by Federal laws through a Lawyer’s Office
that work for us.
HOW IT WORKS:
ENJOY IT!
TRANSMEDIA
SECRET SANTA
FEDEX 2014
1THE SCENARIO
220 DESTINATIONS
WORLDWIDE
7 BILLIONPEOPLE IN THE WORLD
1,23 BILLION USERS
WORLDWIDE
2THE STORY
WE HAVE MILLIONSOF PEOPLE WORLDWIDE WHO
DON´T KNOW EACH OTHER
CAROLINEO´DONNEL FROM NEW YORK
WHO DOESN´T KNOW....
EDWARDYMAYERS FROM TOKYO WHO DOESN´T KNOW....
MARYANAFROM SAO PAOLO WHO DOESN´T KNOW....
EKATERINAFROM MOSCOWWHO DOESN´T KNOW....
BUT ALL THESE PEOPLE AT LEAST ONCE
HAVE USED FEDEX
3THE CONFLICT
BUT EVERYONEWANTS TO FEEL LESS OF
SAME ON SAME
TEDIOUS
BUT EVERYONEWANTS TO FEEL LESS OF
SURPRISED!
BUT EVERYBODYWANTS TO BE
BUT EVERYONEWANTS TO MEETOTHER PEOPLE
4THE DESIRE
THEY WANTTO BE CONNECTED
WITH OTHERS
5THE JOURNEY
AND THEYCAN DO THIS NOT JUST USING THESE SCREENS
THEY CANDO THIS THROUGH THIS BOX
6THE INCITING
INCIDENT
December 4, 2014:
SECRET SANTA
FEDEX
GO TO SECRETSANTAFEDEX.COM
And click on “choose a friend”!
EDWARDYMAYERS FROM TOKYO
FINDS CAROLINE O´DONNEL FROM NEW YORK
They don´t know each other!
EDWARDYMAYERS FROM TOKYO
7 PROGRESSION
HAS PICKED UP CAROLINE. SHE´S THE
EDWARDYSECRET SANTA FROM HIM
RECEIVES A TEXT MESSAGE:YOU WERE PICKED UP ON THE SECRET SANTA FEDEX
CAROLINE
GRABS A BOXEDWARDY
AND PUTSINSIDE THE BOX ANY OBJECT
WHICH HAS A MEANING FOR HIM
AND PUTSINSIDE THE BOX ANY OBJECT
WHICH HAS A MEANING FOR HIM
AND PUTSINSIDE THE BOX ANY OBJECT
WHICH HAS A MEANING FOR HIM
WITH THEPRESENTS – NEW OR USED -
WRITES A LETTER
SEND
8THE CLIMAX
RECEIVES HER GIFTS
CAROLINEO´DONNEL FROM NEW YORK
WORLD HER GIFTS
AND SHE´LLDO A VIDEO SHOWING TO THE
AFTER THATADD EDWARDY AT
TAKE AA PICTURE OF THAT PRESENTS
#secretsantafedex
9 RESOLUTION
MILLIONSOF NEW FRIENDSHIPS
MADE VIA FEDEX!
MILLIONSOF NEW DOLLARS WILL
COME TO FEDEX!
