SECONDARY AUDIENCE RESEARCHBY DANIEL MALLEN

Films for theatrical release are normally classified by at least two Examiners using the published Guidelines. In most cases the decision is ratified by a Senior Examiner, but if the Examiners are in any doubt or fail to agree, or if important policy issues are involved, the work may be seen by other members of the Board up to, and including, the Director and Presidential team. Occasionally it is necessary to take specialist advice about the legal acceptability of film content or its potential for harm. DVDs are normally seen by one Examiner, particularly when they are viewing the DVD version of a cinema film which has already been classified. However, opinions from other Examiners may be required for more difficult works.Examiners look at issues such as discrimination, drugs, horror, imitable behaviour, language, nudity, sex, sexual violence, theme and violence when making decisions. They also consider context, the tone and impact of a work (e.g. how it makes the audience feel) and even the release format (for example, as DVDs are watched in the home, there is a higher risk of underage viewing).

Universal- Suitable For All

Parental Guidance

Cinema Release suitable for 12 years and older

Video Release suitable for 12 years and older

Suitable only for 15 years and older

Suitable only for adults.

Adults works for licensed premises only

Audiences actively choose to see a full length feature based on expectations of the particular genre at the given classification and on the BBFCinsight. In contrast, they have no choice about the accompanying trailers or advertisements that they see and which may be very different in tone and content to the film the audience has chosen to view. In addition, because trailers and advertisements are short and self-contained, borderline material is less likely to be justified by context and more likely to cause offence.

(http://www.bbfc.co.uk/education-resources/student-guide/rate-a-trailer-landing)

Therefore when producing my own trailer, I will have to be very careful and the content within it will be highly restricted- even though the films I have analysed are of a mature rating they still managed to create a clean universal trailer.

ONLY GOD FORGIVESReleased: 2nd August 2013Genre: Thriller/SuspensePrice: C-Estimated box office: £2,000,000Director: Nicolas Winding RefnFilm Cast: Kristin Scott Thomas, Ryan GoslingCertificate: 18Distributer: Lionsgate FilmsThe Story: Set in the world of gambling, boxing and prostitution in Bangkok, a British gangster takes refuge in b Thailand where he and a Thai police lieutenant settle their differences in a Thai-boxing match

Audience Profile:

Age: (%) Gender (%) Class (%)

4-6 0% Male 77% AB 29%

7-11 0% Female 23% C1 36%

12-14 0% C2 19%

15-24 37% DE 16%

25-34 42%

35-44 13%

45+ 8%

DRIVEReleased: 23rd September 2011Genre: Action/DramaPrice: DEstimated box office: £2,000,000Director: Nicolas Winding RefnFilm Cast: Ryan Gosling, Carey MulliganCertificate: 18Distributer: Icon FilmsThe Story: A nameless Hollywood stuntman moonlights as a freelance getaway driver during robberies but when a bank heist goes wrong, he ends up on the run with a contract on his head and an ex-con’s girlfriend in his car.

Age: (%) Gender (%) Class (%)

4-6 0% Male 77% AB 24%

7-11 0% Female 23% C1 22%

12-14 0% C2 29%

15-24 40% DE 25 %

25-34 38%

35-44 13%

45+ 9%

Audience Profile:

DJANGO UNCHAINEDReleased: 18th January 2013Genre: Drama, WesternPrice: B-Estimated box office: £10,000,000Director: Quentin TarantinoFilm Cast: Leonardo DiCaprio, Christoph Waltz, Jamie FoxxCertificate: 18Distributer: Sony Pictures Intl.The Story: A slave-turned-bounty hunter sets out to rescue his wife from the brutal Calvin Candie, a Mississippi plantation owner.

Age: (%) Gender (%) Class (%)

4-6 0% Male 70% AB 49%

7-11 0% Female 30% C1 47%

12-14 0% C2 15%

15-24 49% DE 9%

25-34 17%

35-44 12%

45+ 22%

Audience Profile: