secondary audience notes

Tuesday, September 15, 2015 Secondary Audience Research • Gratiﬁcation - why people enjoy watching something, the pleasures that they derive from a certain media text. Maslow’s Hierarchy of Needs How do you think the Medium of Film Fits into these needs - what Psychological needs does it meet for audiences? • Horror - Horror offers the adrenaline rush and sense of fear but in a safe environment offering cathartic release and experience different feelings. • Sad movies - Crying at a movie narrative offers cathartic release for existing deep rooted problems that they have. It also boosts self esteem and makes them feel better about the audience member’s own life. • Comedy - When an audience member is feeling sad or depressed, comedy offers light hearted relatable situations, making them feel part of a group and not so isolated. There is often a goofy character that is a target for jokes and humor. This character is often plain and makes the audience member feel better about themselves.

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Notes on Maslow's Hierarchy of Needs theory outlining examples from different genres of film.

TRANSCRIPT

Tuesday, September 15, 2015

Secondary Audience Research• Gratification - why people enjoy watching something, the pleasures that they derive from a

certain media text.

Maslow’s Hierarchy of Needs

How do you think the Medium of Film Fits into these needs - what Psychological needs does it meet for audiences?

• Horror - Horror offers the adrenaline rush and sense of fear but in a safe environment offering cathartic release and experience different feelings.

• Sad movies - Crying at a movie narrative offers cathartic release for existing deep rooted problems that they have. It also boosts self esteem and makes them feel better about the audience member’s own life.

• Comedy - When an audience member is feeling sad or depressed, comedy offers light hearted relatable situations, making them feel part of a group and not so isolated. There is often a goofy character that is a target for jokes and humor. This character is often plain and makes the audience member feel better about themselves.