second zloty bond issuewherewe are 4 back-up 29229929 market 12 dividend 30 operationalperformance...
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T H E L E A D I N G H O T E L G R O U P
I N E A S T E R N E U R O P E
SECOND ZLOTYSECOND ZLOTYSECOND ZLOTYSECOND ZLOTYBOND ISSUEBOND ISSUEBOND ISSUEBOND ISSUE
Investor PresentationInvestor PresentationInvestor PresentationInvestor Presentation
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DisclaimerThis presentation (the “Presentation”) was prepared by Orbis SA (the “Company”) with a due care. Still, it may contain certain inconsistencies or omissions. ThePresentation does not contain a complete or thorough financial analysis of the Company and does not present its standing or prospects in a comprehensive or in-depth manner.
This presentation was prepared in connection with the contemplated public offer of Bonds, addressed exclusively to investors each of whom acquires bonds of avalue of at least PLN 500,000. If the Company decides to pursue the public offer, it will be arranged on the basis of the documentation delivered by the investmentfirm acting as the offering agent, as well as on the basis of the information memorandum which does not constitute a prospectus or an information memorandumwithin the meaning of the Polish Act on Public Offerings, the Conditions Governing the Introduction of Financial Instruments to Organised Trading, and PublicCompanies dated 29 July 2005 (Dz.U. 2013.1382, j.t.) („Act on Public Offerings”).
This presentation is of solely promotional character and does not constitute: (i) an information memorandum or prospectus or within the meaning of the Act onPublic Offerings; (ii) an offer within the meaning of the Polish Civil Code dated 23 April 1964 (Dz.U. 2014.121, j.t.) or the Act on Public Offerings; (iii) the proposal toacquire bonds within the meaning of the Polish Act on Bonds dated 15 January 2015 (Dz.U. 2015.238); (iv) recommendation regarding financial instruments withinthe meaning of the Act on Public Offerings, or (v) invitation for any person to acquire the Bonds; neither will be subject to approval by Komisja NadzoruFinansowego (Polish Securities and Exchange Commission).
Risk related to the use of information presented in the Presentation is at the user himself. Anyone who intends to make an investment decision with respect to theCompany should rely on the information disclosed in the official reports of the Company, published in accordance with the laws applicable to the Company. ThisPresentation was prepared for information purposes only and does not constitute an offer to buy or to sell any financial instruments.
The Presentation may contain 'forward‐looking statements'. However, such statements cannot be treated as assurances or projections of any expected future resultsof the Company. Any statements concerning expectations of future financial results cannot be understood as guarantees that any such results will actually beachieved in future. The expectations of the Management Board are based on their current knowledge and depend on many factors due to which the actual resultsachieved by the Company may differ materially from the results presented in this document. Many of those factors are beyond the awareness and control of theCompany or the Company’s ability to foresee them.
Neither the Company, nor its directors, officers, advisors, nor representatives of any such persons are liable on account of any reason resulting from any use of thisPresentation. Additionally, no information contained in this Presentation constitutes any representation or warranty of the Company, its officers or directors,advisors or representatives of any of the above persons. The Presentation and the forward‐looking statements speak only as at the date of this Presentation. Thesemay not be indicative of results or developments in future periods. The Company does not undertake any obligation to review, to confirm or to release publicly anyrevisions to any forward‐looking statements to reflect events that occur or circumstances that arise after the date of this Presentation.
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Table of contents
Where we are 4 Back-up 29292929
Market 12 Dividend 30
Operational Performance 15 CAPEX 31
Financial Results 19 Social responsibility 34
Success Factors 23
WHERE WE ARE
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Orbis Group in numbers
No. 1hotel operator in EEhotel operator in EEhotel operator in EEhotel operator in EE
1088 brandsh o t e l s
GroupGroupGroupGroup exclusiveexclusiveexclusiveexclusivepartnerpartnerpartnerpartner
9countriesAccorHotels
guests
7m7m7m7mMaster LicenceMaster LicenceMaster LicenceMaster Licence Agreement Agreement Agreement Agreement for additional 7 countriesfor additional 7 countriesfor additional 7 countriesfor additional 7 countries
Data as of 31 March 2016
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A diversified geographical presence
91 hotels in Central Eastern Europe
10 hotels in South Eastern Europe
7 hotels in the Baltic countries
2
7
2
1
No. of hotels: 108
4
31
2
21
33
1
7
9
5
64
8
2
17
9 countries present
7 targeted countries
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Top quality hotels in key locations
SofitelSofitelSofitelSofitel
BudapestHungary
NovotelNovotelNovotelNovotel
VilniusLithuania
ibis Stylesibis Stylesibis Stylesibis Styles
RigaLatvia
NovotelNovotelNovotelNovotel
SofiaBulgaria
MGalleryMGalleryMGalleryMGallery
PragueCzech Rep.
ibisibisibisibis
SkopjeMacedonia
ibis ibis ibis ibis bbbbudgetudgetudgetudget
KatowicePoland
NovotelNovotelNovotelNovotel
BucharestRomania
MercureMercureMercureMercure
BratislavaSlovakia
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Management Board with a track-record in hospitality segment
Gilles Clavie
President, CEOStrategy, Planning
Hotel Operations
Sales, Marketing & Distribution
IreneuszWęgłowski
Marcin Szewczykowski
Vice PresidentHuman Resources
Internal Audit & Risk Management
Investor Relations
CSR
Corporate PR & Communication
Chief Financial OfficerAccounting
Financial Reporting & Consolidation
Cash Management & Bank Relations
Financial Controlling
DominikSołtysik
Director of Developmentand Asset Management
Development
& Asset Management
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no of shares % in equity no of votes % of votes
Accor S.A.Accor S.A.Accor S.A.Accor S.A. 24,276,415 52.7% 24,276,415 52.7%
AvivaAvivaAvivaAviva pensionpensionpensionpension fundfundfundfund 4,589,000 10.0% 4,589,000 10.0%
MetlifeMetlifeMetlifeMetlife pensionpensionpensionpension fundfundfundfund 3,600,000 7.8% 3,600,000 7.8%
NationaleNationaleNationaleNationale----NetherlandenNetherlandenNetherlandenNetherlandenpensionpensionpensionpension fundfundfundfund
3,448,653 7.5% 3,448,653 7.5%
OtherOtherOtherOther freefreefreefree----floatfloatfloatfloat 10,162,940 22.1% 10,162,940 22.1%
TotalTotalTotalTotal 46,077,00846,077,00846,077,00846,077,008 46,077,00846,077,00846,077,00846,077,008
A stable shareholder structure
Details of shareholder structure(02.06.2016 – Orbis General Asembly)
We are a member of mWIG40 WSE index
no of no of no of no of sharessharessharesshares////votesvotesvotesvotes
46,077,00846,077,00846,077,00846,077,00852,7%
10,0%
7,8%
7,5%
22,1%
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The current structure of the Orbis Group
Orbis Kontrakty Sp. z o.o.
Orbis CorporateSp. z o.o. **
Accor Pannonia HotelsZrt.
Accor Hotels Romania s.r.l.
Katerinska Hotel s.r.o
UAB HekonNovy Smichov Gate
a.s.
H-Development CZ a.s.
Bussiness Estate Entitya.s.
Accor Pannonia Slovakias.r.o.
Blaha Hotel Kft. *
WTCM BudapestKft. **
100%
20%
Hekon-Hotele Ekonomiczne S.A.***
100%
100%
100%
99.92%
44.42%
99.92%
100% 80% 100% 99,92% 100% 100%
SUBSIDIARIES
Orbis S.A.PARENT COMPANY
* An associate accounted for in the consolidated financial statements using the equity method** The Company excluded from consolidation, as it does not pursue business activity*** Merger process
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Five areas of shareholder value generation
Our diversified brand portfolio, ranging from economy to up-scale brands, allows us to grow on the underpenetrated markets of Eastern Europe.
We continue to improve our operations:▶ Growing RevPAR ▶ Maximising EBITDAR margin
We allocate capital to most promising markets and brands, which allows us to sustain dividend payments. We minimise WACC.
We answer the needs of our guests and build our success on talented employees. We set trends in CSR actions in the hospitality segment.
We benefit from being an exclusive partner for the Eastern Europe markets of the global AccorHotels Group.
GROWTH ACCELERATION
PORTFOLIO
P E O P L E
Support of
P E O P L E
PORTFOLIO
PERFORMANCEGROWTH
ACCELERATION
Support of
PERFORMANCE
MARKET
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0
10
20
30
40
50
60
70
80
2,0% 2,5% 3,0% 3,5% 4,0% 4,5%
We expand on high-growth potential markets
2016F GDP growth
No
. o
f r
oo
ms
per
tho
usa
nd
in
hab
itan
ts
Scale of the bubble = no. of Orbis’ hotels
Czech Republic
Latvia
Lithuania Poland
Hungary
Macedonia
Romania
Slovakia
We have potential to expand in 16 high-growth countries of the Eastern Europe
9 ATTRACTIVE COUNTRIES 9 ATTRACTIVE COUNTRIES 9 ATTRACTIVE COUNTRIES 9 ATTRACTIVE COUNTRIES WE ARE PRESENT ON:
▶ 3.1% average GDP growthforecast for 2016F and 2020F
7 PROMISING COUNTRIES7 PROMISING COUNTRIES7 PROMISING COUNTRIES7 PROMISING COUNTRIESWE WANT TO ENTER:
▶ 2.3% average GDP growth in 2016F and 3.3% average in 2020F
EU average
Bulgaria
2016 and 2020 GDP growth forecasts based on IMF April2016 report. Number of rooms includes bed rooms and establishments (hotels and other accommodation based on Eurostat data).
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International operators of hotel network in Poland
64
13
24
16
8 6 6 5 3 4 3 2 2 2 1
11 409
2 463 2 294 1 903 1 823 1 518 1 182 1 052 959 469 387 307 243 107 93
-10 000
-5 000
0
5 000
10 000
15 000
010203040506070
Number of hotels Number of roomsSource: Horwath HTL, 2015
OPERATIONAL PERFORMANCE
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We have an efficient business model
Key operating data
2013 2014 2015 1Q16*CAGR
2013-15
OccupancyOccupancyOccupancyOccupancy raterateraterate 58.4% 61.5% 69.7% 55.8% 9.2%9.2%9.2%9.2%
ARR ARR ARR ARR (PLN/room) 210.0 206.4 216.3 204.9 1.5%1.5%1.5%1.5%
RevPRevPRevPRevPARARARAR (PLN/room) 122.7 126.9 150.8 114.3 10.9%10.9%10.9%10.9%
RoomRoomRoomRoom nights soldnights soldnights soldnights sold (m)(m)(m)(m) 2.1 2.2 3.9 NA 36.5%36.5%36.5%36.5%
We measure our performance by four KPIs:We measure our performance by four KPIs:We measure our performance by four KPIs:We measure our performance by four KPIs:▶ OR OR OR OR – growth due to stronger demand for meetings & conferences and growing
number of individuals travelling around Poland during weekends▶ ARRARRARRARR – with potential growth after OR improvement▶ RevPAR RevPAR RevPAR RevPAR – depends on trends in average room rates and occupancy▶ Room nights sold Room nights sold Room nights sold Room nights sold – 2015 number is incomparable due to a scale change in operations
post AccorHotels Group transaction in January 2015
OR (occupancy rate)
rooms occupied by hotel guests vs number of rooms available
ARR (average room rate)
total room revenue/ number of room nights sold
RevPAR (revenue per available room)
room revenue / number of roomnights available
Room nights sold
OR x average number of rooms x 365 days
* 1Q results don’t fully represent the whole year performance due to seasonality effect
Seasonality: Seasonality: Seasonality: Seasonality: Naturally lower activity in hospitality business during winter months – Dec-Feb.
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A balanced customer portfolio
52.8% 47.2%
Business Leisure
WE OFFERWE OFFERWE OFFERWE OFFER
▶ High quality hotels in the centres of the most important EE cities
▶ Fast check-in/ check-out
▶ Business centre and internet access
▶ Flexible cancellation conditions
KEY NEEDSKEY NEEDSKEY NEEDSKEY NEEDS
▶ Right price-to-quality ratio
▶ Offer during weekends
▶ Hotels close to touristic areas
KEY NEEDSKEY NEEDSKEY NEEDSKEY NEEDS
▶ High quality service
▶ Offer during week days
▶ Hotels close to business districts
WE OFFERWE OFFERWE OFFERWE OFFER
▶ Hotels in the key touristic destinations
▶ Hotels in all price ranges
▶ Attractive loyalty programmes
MAXIMISING OCCUPANCY RATIOMAXIMISING OCCUPANCY RATIOMAXIMISING OCCUPANCY RATIOMAXIMISING OCCUPANCY RATIO
INCREASING RESILENCE TO INCREASING RESILENCE TO INCREASING RESILENCE TO INCREASING RESILENCE TO VARIOUS MARKET CONDITIONSVARIOUS MARKET CONDITIONSVARIOUS MARKET CONDITIONSVARIOUS MARKET CONDITIONS
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A broad Food & Beverage offer
▶ Three types of restaurants: Winestone (13), NOVO2 (19) and iBurger (20), opened also for other customers than hotel guests, developed in the midscale and economy hotels.
▶ F&B is an important revenue and earnings contributor (27% of revenues in 2015). We expect the contribution of F&B to EBITDA margin to grow in upcoming years.
198,4 203,0
338,5
0%
10%
20%
30%
40%
0
100
200
300
400
2013 2014 2015 1H16
F&B revenues (lhs axis), PLNm F&B % of group revenues (rhs axis)
Food & Beverage revenues
71,0
1Q16*
* 1Q results don’t fully represent the whole year performance due to seasonality effect
FINANCIAL RESULTS
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0
400
800
1 200
1 600
2013 2014 2015 1Q16
Poland Other countries
2015 AccorHotels Group transaction expanded our reach from 2 to 9 countries2 to 9 countries2 to 9 countries2 to 9 countries
We diversify and enhance our profitability sources
PolandPolandPolandPoland HungaryHungaryHungaryHungary Czech Rep.Czech Rep.Czech Rep.Czech Rep. OtherOtherOtherOther****
OccupancyOccupancyOccupancyOccupancy 68.2% 70.4% 75.5% 79.2%YoY growth 6.5 p.p. 3.5 p.p. 6.0 p.p. 4.5 p.p.ARRARRARRARR 208.3 229.8 225.9 245.1YoY growth -0.1% 4.4% 4.0% 5.1%RevPARRevPARRevPARRevPAR 142.0 161.7 170.5 194.1YoY growth 10.4% 9.9% 12.8% 11.4%Revenues 797.0 280.1 105.2 80.4EBITDAR 258.5 95.3 48.3 29.3EBITDAR marginEBITDAR marginEBITDAR marginEBITDAR margin 32.4% 34.0% 45.9% 36.4%
▶ High contribution of Poland should continue as: 1) we are the market leader with the best value proposition and 2) the the majority of hotels are owned, thus strongly impacting our income statement.
▶ Profitability in other CEE markets should be supported by buy-backs of hotels (from leased to owned).
▶ The scale of contribution of other countries is dependent on the franchise and management contracts signed (we take a portion of revenues of franchised and managed hotels thus their EBITDAR impact is much lower than of owned hotels).
2015 performance of key countriesSales growth and split by geographies (PLN m)
98% 63%
37%
2015 performance indicators based on owned and leased hotels
*Other countries include: Slovakia, Lithuania, Latvia, Bulgaria, Romania, Macedonia
97% 63%
65%
1Q16*
* 1Q results don’t fully represent the whole year performance due to seasonality effect
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0
300
600
900
1 200
1 500
2013 2014 2014PF 2015 1Q16
Up&Midscale Economy Other
▶ Since 2015 we focus on EBITDAR (EBITDA before rental costs) profitability level. It allows us to compare performance of hotels with different ownership structures that we have taken on following our transaction with AccorHotels Group.
▶ Our earnings are diversified between up&midscale and economy brands, which gives us advantage in economic upturns and downturns. Margins are higher in the economy segment as we have a stronger competitive advantage.
▶ We believe that our constantly improved brand portfolio and favourable industry trends are going to allow us to further expand our current high margins in both up & midscale and economy segments.
We work to drive up our profitability
18%
20%
683m683m683m683m 247m247m247m247m708m708m708m708m 1,166m1,166m1,166m1,166m 1,263m1,263m1,263m1,263m PLN mPLN mPLN mPLN m 2014 2014PF2014PF2014PF2014PF 2015 1Q16*
Up&Midscale 289.4 344.0 377.3 52.4
Economy 111.8 120.4 124.5 17.5
TotalTotalTotalTotal 329.3329.3329.3329.3 387.8387.8387.8387.8 431.4 51.4
MARGINMARGINMARGINMARGIN
Up&Midscale 29.4% 38.0% 38.3% 26.8%
Economy 44.2% 51.5% 49.3% 37.8%
TotalTotalTotalTotal 26.1%26.1%26.1%26.1% 33.3%33.3%33.3%33.3% 34.2% 20.8%
Sales growth and split by segments (PLN m)
80%
79%
+36%+36%+36%+36%CAGR 2013-15
Profitability by segments (EBITDAR)
20%
78%
Total = up&midscale + economy – consolidation exclusions
* 1Q results don’t fully represent the whole year performance due to seasonality effect
1Q16*
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We focus on cash flow generation
▶ We have a strong track record of FCFF (free cash flow to firm) generation.
▶ We focus on recurring FCFF, which excludes one-off hotel buy-backs and transaction with AccorHotels Group.
▶ Recurring FCFF allows us to develop our business and pay dividends going forward.
▶ 2015 FCFF was in the red, as we incurred the costs of the transaction (cash outflow) while benefits will be growing and will be visible in the following years.
CURRENT GROSS ASSET VALUE (GAV) CURRENT GROSS ASSET VALUE (GAV) CURRENT GROSS ASSET VALUE (GAV) CURRENT GROSS ASSET VALUE (GAV) AT EUR 686.9MAT EUR 686.9MAT EUR 686.9MAT EUR 686.9M
▶ We plan to develop our balance sheet (BS)
▶ We plan to grow value for shareholders by investing in projects with high IRR and minimising WACC
▶ We follow a simple formula: Balance Sheet size x (IRR-WACC)
PLN mPLN mPLN mPLN m 2013201320132013 2014201420142014 2015201520152015
NOPAT excl. one-offs 67 76 163
D&A 114 111 139
Organic capex (95) (104) (113)
NWC 2 15 6
FCFFFCFFFCFFFCFF recurringrecurringrecurringrecurring 89898989 98989898 195195195195
Asset disposals 43 17 48
M&A capex 0 0 (564)*
FCFFFCFFFCFFFCFF 131131131131 116116116116 (321)(321)(321)(321)
* Acquisition transaction in 2015
SUCCESS FACTORS
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Orbis presents an excellent investment opportunity
A sound business model business model business model business model in the right time of the economic cycle.
A company accelerating development accelerating development accelerating development accelerating development in the high-growth CEE and SEE markets.
A deliverable management, meeting or exceeding EBITDA targets exceeding EBITDA targets exceeding EBITDA targets exceeding EBITDA targets over the past 5 years.
I
II
III
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We want to grow organically and by M&A
We look for attractive M&A opportunities to supplement our growth:We look for attractive M&A opportunities to supplement our growth:We look for attractive M&A opportunities to supplement our growth:We look for attractive M&A opportunities to supplement our growth:▶ interest in selected hotels in the 16 countries within our reach▶ interest in whole hotel networks
We choose the best mode of growth for each marketWe choose the best mode of growth for each marketWe choose the best mode of growth for each marketWe choose the best mode of growth for each market::::▶ asset heavy in top locations▶ asset light to bring resilience
We constantly upgrade our brandWe constantly upgrade our brandWe constantly upgrade our brandWe constantly upgrade our brand portfolioportfolioportfolioportfolio::::▶ our brands fit the needs of our customers▶ our brands fit to the markets they are on
We make the most out of our organic growth opportunities:We make the most out of our organic growth opportunities:We make the most out of our organic growth opportunities:We make the most out of our organic growth opportunities:▶ a diversified portfolio of brands in all price ranges▶ development on high-growth potential markets▶ a portfolio of contracted clients due to presence in top locations
We We We We benefit from benefit from benefit from benefit from expanded geographical reach post expanded geographical reach post expanded geographical reach post expanded geographical reach post AccorHotelsAccorHotelsAccorHotelsAccorHotels GroupGroupGroupGroup deal:deal:deal:deal:▶ growth on 9 currently present markets▶ plans to use our exclusivity on 7 untapped markets
ORGANIC GROWTHORGANIC GROWTHORGANIC GROWTHORGANIC GROWTH
M&AM&AM&AM&A
BRAND PORTFOLIO BRAND PORTFOLIO BRAND PORTFOLIO BRAND PORTFOLIO IMPROVEMENTSIMPROVEMENTSIMPROVEMENTSIMPROVEMENTS
MAKING THE MOST OF MAKING THE MOST OF MAKING THE MOST OF MAKING THE MOST OF 16 COUNTRIES16 COUNTRIES16 COUNTRIES16 COUNTRIES
CHOOSINGCHOOSINGCHOOSINGCHOOSING THE RIGHT THE RIGHT THE RIGHT THE RIGHT GROWTH MODEGROWTH MODEGROWTH MODEGROWTH MODE
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We accelerate our business development
Owned Owned Owned Owned hotels in 13 cities in Eastern Europe
Focus on midscalemidscalemidscalemidscale and economy economy economy economy brands
Development of franchised and managedhotels all over the region (mmmmore ore ore ore than 200 than 200 than 200 than 200 places identifiedplaces identifiedplaces identifiedplaces identified) with all brands
target to be the
leaderin all
key places
6 cities outside Poland6 cities outside Poland6 cities outside Poland6 cities outside Poland
Prague, Budapest, Bucharest, Belgrade, Zagreb, Vilnius
7 cities7 cities7 cities7 cities in Poland in Poland in Poland in Poland
Warsaw, Cracow, Wroclaw, Gdansk, Katowice, Poznan, Szczecin
150 hotels
by the end of 2020
10-12openings
a year, including:
8888----9999 franchised franchised franchised franchised and managed managed managed managed
hotels
2222----3 owned 3 owned 3 owned 3 owned hotels
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We benefit from favourable long-term trends
Growing number of tourists coming to UE
Improved infrastructure in EE: � more highways� faster trains� broader offer of
low-cost carriers
Growing GDP across the region
+50%foreign tourists in UE since 2010
up to 480 m in 2015
+300% 4 times more
highways in Poland during last 10 years
+3.1%GDP growth in 2016 across 9 countries
Orbis is present
Decreasing timeneeded to find the best travel offers:▶ higher penetration
of smartphones▶ comprehensive
information on-line
10xin 2020, data consumption
from smartphones will be 10 times the level of 2014
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Consistent delivery of targets
ASSET HEAVYYear EBITDA guidance (PLN m)Operating EBITDA
(excl. one-offs, PLN m)% completion
2011 185 189 102%
2012 205 203 99%
2013 192 199 104%
2014 204 208 102%
2015 310-320 329 103%
▶ It is our communication strategy to announce annual guidance for EBITDA.
▶ Following the scale change of our business after AccorHotels Group transaction at the beginning of 2015, we communicate EBITDA in a range instead of a point.
▶ 2016 Forecast will be released in July 2016
BACK-UP
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We plan to continue dividend payments
▶ We have been paying consistent dividends in past years and want to continue with the payments.
▶ We are going to pay out PLN69.1m in dividends from 2015 earnings, which translates into a flat YoY PLN1.5 DPS/share.
▶ We plan to maintain PLN1.5 DPS in the future, despite outlook for investments.
▶ We aim to maximise total shareholder return: share price and dividend yield.
Dividends versus DPS DPS versus TSR
64,569,1 69,1 69,1
1,4 1,5 1,5 1,5
0
1
2
0
20
40
60
80
2013 2014 2015 2016
Dividend (PLN m), lhs axis DPS (PLN) rhs axis
1,4 1,5 1,5 1,5
12,47,7
43,4
2,5
0
10
20
30
40
50
2013 2014 2015 2016
DPS (PLN) TSR (%)
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62 64 58
140
50
100
150
2013 2014 2015 1Q16
Investments Regular capex
We consistently invest in our hotel network
Hotel capex by type (PLN m)
94m94m94m94m 112m112m112m112m 122m122m122m122m
2016 capex will2016 capex will2016 capex will2016 capex will be higher than 2015. Key elements of be higher than 2015. Key elements of be higher than 2015. Key elements of be higher than 2015. Key elements of 2016 capexcapexcapexcapex areareareare:▶ Regular capex (certainRegular capex (certainRegular capex (certainRegular capex (certain, , , , flatflatflatflat YoYYoYYoYYoY):):):): we plan to continue every-day upgrades of our hotels and IT systems. ▶ Investments (certainInvestments (certainInvestments (certainInvestments (certain, , , , upupupup YoYYoYYoYYoY):):):): finalisation of Wroclaw hotel rebranding, investments in CEE and SEE region.▶ New hotel developments (certainNew hotel developments (certainNew hotel developments (certainNew hotel developments (certain, , , , upupupup YoYYoYYoYYoY):):):): we are finalising the Mercure Cracow hotel development. ▶ Hotel buyHotel buyHotel buyHotel buy----backs (certain): backs (certain): backs (certain): backs (certain): we bought back 2 hotels in Budapest in January 2016. Other transactions may follow.▶ M&A (potentially): M&A (potentially): M&A (potentially): M&A (potentially): We continue to be on the look-out for interesting opportunities.
2015 capex by segment
Up-scale17%
Midscale69%
Economy10%
Other4%
* 1Q results don’t fully represent the whole year performance due to seasonality effect
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We effectively allocate our capital
ASSET HEAVY
OPERATING CASH FLOWMostly from owned and leased hotels
DISPOSALS OF NON-CORE ASSETSe.g. Zamosc, Lublin, non-hotel properties
HOTEL RENOVATIONSe.g. Gdynia, Gdansk (rebranded into Mercure);
Wroclaw (rebranding into ibis & Novotel)
REGULAR CAPEXe.g. technical, IT, product touch -up
NEW DEVELOPMENTSe.g. Mercure in Cracow ibis in Gdansk
ibis Styles Warsaw & Szczecin
ASSET BUY-BACKSe.g. 4 ibis in Poland, Budapest
INCREASE IN LEVERAGEe.g. debt, bonds, credit facilities
SOURCES OF CASH CAPEX SPENDING
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We shift capital to best performing assets
Optimising hotel portfolio
OWNED OWNED OWNED OWNED ► Keep Keep Keep Keep in portfolio the most cashin portfolio the most cashin portfolio the most cashin portfolio the most cash----generative hotelsgenerative hotelsgenerative hotelsgenerative hotels
► Sell or franchiseSell or franchiseSell or franchiseSell or franchise----out less profitable hotelsout less profitable hotelsout less profitable hotelsout less profitable hotels
► 2222----3 new owned 3 new owned 3 new owned 3 new owned hotelshotelshotelshotels a a a a yearyearyearyear to be to be to be to be openedopenedopenedopened/acquired /acquired /acquired /acquired in the next 5Y in the next 5Y in the next 5Y in the next 5Y
LEASEDLEASEDLEASEDLEASED► Ability Ability Ability Ability to terminate unfavourable leases at expiryto terminate unfavourable leases at expiryto terminate unfavourable leases at expiryto terminate unfavourable leases at expiry
► No new lease contracts from now on if not No new lease contracts from now on if not No new lease contracts from now on if not No new lease contracts from now on if not favourablefavourablefavourablefavourable
FRANCHISED/MANAGEDFRANCHISED/MANAGEDFRANCHISED/MANAGEDFRANCHISED/MANAGED
► Focus on development through franchiseFocus on development through franchiseFocus on development through franchiseFocus on development through franchise and and and and managementmanagementmanagementmanagement
► Identification of hotels to be franchised or Identification of hotels to be franchised or Identification of hotels to be franchised or Identification of hotels to be franchised or deflaggeddeflaggeddeflaggeddeflagged (termination of franchise)(termination of franchise)(termination of franchise)(termination of franchise)
► 8888 –––– 11110000 openings a yearopenings a yearopenings a yearopenings a year in the next 5 in the next 5 in the next 5 in the next 5 yearsyearsyearsyearsOwned Leased TOTALFranchised and managed
Optimisationof portfolio
when appropriate
Restructuring / disposals /
termination of non performing leases
Focus on development
through franchise and management
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Planet 21 - a new and bolder vision of our responsibility
Orbis Group in AccorHotels’ program Planet 21
A program structured around 4 strategic focus areas and 2 priorities
New CSR initiatives and higher standards:
The benefits for hotels
PPPPERFORMANCEERFORMANCEERFORMANCEERFORMANCE
Planet 21 enables hotels to make progress and take sustainable development to the next level
FFFFLEXIBILITYLEXIBILITYLEXIBILITYLEXIBILITY
Hotels choose the actions they want to implement
VVVVISIBILITYISIBILITYISIBILITYISIBILITY
Each hotel’s level is displayed on accorhotels.com
16 mandatory actions 16 mandatory actions 16 mandatory actions 16 mandatory actions to achieve Bronze level plus
A A A A choice of actions for hotels to pick and earn choice of actions for hotels to pick and earn choice of actions for hotels to pick and earn choice of actions for hotels to pick and earn points points points points to achieve Silver, Gold and Platinum levels
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We put people first
Lower operating costs
Attracting the best talents
Answering the needs of a growing number of guests
1
2
3
4
5
Building brand loyaltyTALENTSTALENTSTALENTSTALENTS
Care for the next generation of managers.
We put diversity as a top priority. We build on talents to encourage and let people participate in company’s success
and create a culture.
CSRCSRCSRCSR
Drive the change towards hospitality.
We care for the environment through the Plant for the Planet projects and through sustainable investments
(BREEAM certification).
GUESTSGUESTSGUESTSGUESTS
Focus on maximising the guest experience.
With the digital pulse we accompany our guests at each stage of their journey. Satisfaction comes from employees
engagement and improved services.
ACTIONS WHAT IT GIVES US
Strengthening corporate credibility
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Glossary
CEECEECEECEE Region including: Poland, Czech Republic, Slovakia, Hungary
BalticBalticBalticBaltic Region including: Lithuania and Latvia
SEESEESEESEE Region including: Bulgaria, Romania, Macedonia
UpUpUpUp----scalescalescalescale Hotels run under Sofitel, Pullman and MGallery brands
MidscaleMidscaleMidscaleMidscale Hotels run under Novotel and Mercure brands
Economy Economy Economy Economy Hotels run under ibis, ibis Styles and ibis budget brands
OwnedOwnedOwnedOwned Hotels owned by the Company, with assets visible on the
balance sheet, with revenues and costs of these hotels fully
visible in income statement.
LeasedLeasedLeasedLeased Hotels under operating leases (both fixed and variable),
whose assets are not visible on the balance sheet, but their
revenues and costs affect the income statement.
ManagedManagedManagedManaged Hotels managed by Orbis but not owned by the Company.
Not visible on the balance sheet with only the management
fee being visible in revenues.
FranchisedFranchisedFranchisedFranchised Hotels run by third parties under one of Orbis’ brands. These
are not visible on the balance sheet and only the franchise
fee is booked in revenues.
OR OR OR OR
((((occupancy occupancy occupancy occupancy
rate)rate)rate)rate)
rooms occupied by hotel guests vs number of rooms
available
ARR ARR ARR ARR ((((average average average average
room rate)room rate)room rate)room rate)
total room revenue/ number of room nights sold
RevPARRevPARRevPARRevPAR
((((revenue per revenue per revenue per revenue per
available room)available room)available room)available room)
room revenue / number of room nights available
Room nights Room nights Room nights Room nights
soldsoldsoldsold
OR x average number of rooms x 365 days
MICEMICEMICEMICE Meetings, incentives, conferences and events business line
EBITDAEBITDAEBITDAEBITDA EBIT + depreciation from cash flow statement
EBITDAREBITDAREBITDAREBITDAR EBITDA minus rental costs
NWCNWCNWCNWC Net working capital
CapexCapexCapexCapex Capital expenditures
D&AD&AD&AD&A Depreciation & Amortization
FCFFFCFFFCFFFCFF Free cash flow to firm
WACCWACCWACCWACC Weighted average cost of capital
DPSDPSDPSDPS Dividend per share
ROCEROCEROCEROCE Return on capital employed
TSRTSRTSRTSR Total shareholder return, i.e. dividend yield and gain/ loss
on the share price
GAVGAVGAVGAV Gross asset value – market value of assets established by
an independent evaluator
Orbis SAul. Bracka 16, 00-028 Warszawa
www.orbis.pl
Orbis’ strategic partner is ACCORHOTELSwww.accorhotels.com