M&M's SponsoredDigital Signage

System

Juan Ramon Montoya Ioannis BoutkarisRodrigo MaldonadoPrateek BallalUmesh Pisal

Current Scenario

Current Scenario

Current Scenario

Current Scenario

Digital Signage Systems Observation

Set on an unmovable location.

Set High to ensure visibilitybut allow movement.

Clear eye appealing displays.

Digital Signage Systems Observation

Some of the DSS are next to the products they are advertising.

Others are set on the shopping carts

Digital Signage Systems ObservationWe observed people stopping to

see what these show.

People spend more time watchingthese when they talk about discounts.

Some users try to interact with thedisplays.

Digital Signage Systems Observation

Displays show information regarding discounts and pricing.

Other screens show advertisements.

Great distribution in supermarketarea.

Digital Signage Systems Observation

We observed some people go grocery shopping alone, others go with their families or the children they take care of.

Interview Process

Issue: Location

Interview Process

Devise a Solution

Interview Process

How we obtained the information we needed..

We came up with three types of questions.

Behavior when shopping.

Reaction to Digital Signage Systems.

Suggestions regarding the DSS.

People We Interviewed Makenzy Sample, 22North Carolina. Lives with a Roommate .

Kaushal Sherawat, 27, Lived in Chicago for 3 years.

Petros Hatillari , 21Lived in San Francisco.

Jaqueline Montoya, 19, North Carolina, Lives with her family.

General Information:

We Interviewed 7 people, either living in the US or lived there.

Ages vary from 19 to 35.

Some extreme users.

General Results

Behavior When Shopping

People don't mind ads a lot, they get what they want.

Most people shop once a week.

Time grocery shopping:Ranges from 30 minutes to 2:30 hours.Mean time: 1:30 hours.Average time: 45 minutes to 1 hour.

Most people make

Lists when grocery

Shopping.

First thing when go shopping:“ take a cart or a basket”

General ResultsReaction to DSS:

“I pay attention if the campaign is clever, funny, or shocking.” Aldo Schurmann (Interviewee)

“I prefer having interaction with people rather than a machine. “ -Jaqueline Montoya (Interviewee)

People spend more time on the systems when they show offers and discounts.

General ResultsSuggestion Regarding DSS:

Aldo Schurmann on what DSS could show:

“unless they are there for specific browsing information or clever

campaigns it's a waste.”

Makenzy Sample on what DSS could show:

“More information about what’s going on around the store

or even around town.”

A good discount Always attracts

Attention.

One interviewee suggested

DSS to be outside, so you know

about discounts inside.

Touch screens.