second annual bay area emergency managers conference · 11:35-12:15 lunch lunch lunch 12:15- 1:00 6...

The conference is just around the corner!! We’re excited to present the second annual Bay Area Emergency Managers Conference. The following pages contain the agenda, presentation abstracts, and speaker bio’s. We have assembled a great array of speakers and topics to share their experiences, best practices and insights. Included in this agenda is parking information- VERY IMPORTANT. Also, please remember that a continental breakfast and lunch will be served. This will be a great opportunity to network with other emergency managers in the Bay Area and share ideas. Sign ups have been great with a wide variety of companies, institutions, and practitioners that will be attending.

PURCHASE TICKETS Tickets still available at: https://2015baem.eventbrite.com

August 1, 2014

Second Annual Bay Area Emergency Managers Conference

July 30, 2015 • Genentech Conference Center • South San Francisco, CA

HOSTED BY:

Genentech & Nexis Preparedness Systems

Session Topic Speaker Time Opening Networking Breakfast / Sign In 7:30-8:30

Opening Remarks & Welcome Genentech 8:30-8:40

1 Predicting Your Next Crisis -

"Creating an Intelligence Network"

Jim Satterfield -

Firestorm

8:40- 9:20

2 Mass Casualty Incident Management John Cavanaugh - SF

Fire Dept/ JJMS Group

9:20-10:00

Break Break Break 10:00-10:15

3 Maintaining A Healthy Emergency

Response Team Through

Knowledge, Ownership And Utilizing

Key “Motivators”

Jeff Hamilton- Nexis

Preparedness Systems

Michele Richards-

FirstIn Training

10:15-10:55

4 Preparing For the Unforeseen, While

Managing the Always Occurring

Autumn Crossett -

Ebay

10:55- 11:35

5 Integrating Incident & Emergency

Management Into Your Existing

Business Organization

Tony Crites - Texas

A&M Engineering

Extension Service

11:35-12:15

Lunch Lunch Lunch 12:15- 1:00

6 A ShakeMap Primer for Emergency

Managers

Jack Boatwright -

USGS

1:00-1:40

7 When Systems Collide Monika Stoeffl – CR

Solutions

1:40-2:20

Break Break Break 2:20- 2:35

8 Adventures in Research Continuity

Planning

Laurie Friedman –

Stanford University

2:35-3:15

9 Disaster Recovery - Removing the

Mask of Mystery

Sean Scott – The Red

Guide To Recovery

3:15-4:25

Close Close Close 4:25-4:30

See next pages for speaker bio’s and presentation topic

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August 1, 2014



Parking –Genentech Event Center (VERY IMPORTANT) A specific parking area has been set aside for those attending BAEM. Please read the following instructions CARFULLY. This page and the next detail out the parking, the shuttles, and the ID requirements for the event. Plan on arrival to take into account shuttle drive. Looking forward to having everyone there !!

1000 Grandview Drive South San Francisco, CA 94080

Genentech Event Center

Parking Structure A

Venue: Genentech Event Center 1000 Grandview Drive South San Francisco, CA 94080

HOSTED BY:


August 1, 2014



NOTE: All attendees from outside Genentech will to be advised that as a visitor to Genentech they will be required to present a valid US Government issued photo ID (such as a US State ID Card, US Drivers License, US Permanent Resident Card, US Military ID Card) or a valid Passport

Parking: Parking Structure A 450 East Grand Ave. South San Francisco, CA 94080

Arriving: Park At: Parking Structure A 450 East Grand Ave. South San Francisco, CA 94080 Take Shuttle To 1000 Grandview Venue– Genentech Event Center: Go to gRide shuttle stop outside of 450 E. Gran Ave. and take the Green Line shuttle to 1000 Grandview Ave. (shuttles run every 5 minutes)

1000 Grandview Drive South San Francisco, CA 94080

HOSTED BY:


August 1, 2014



BAEM Conference 2015 Parking Instructions

Parking Structure A

Departing from Venue: Take Shuttle To 450 East Grand Ave Venue– Parking Structure A: Going back to parking area from the Event Center there are two options: RED LINE and BLUE LINE which means a 15 passenger shuttle every 3 minutes.

Session 1 - 8:40- 9:20 – Jim Satterfield, Firestorm Predicting Your Next Crisis - "Creating an Intelligence Network" Summary: Social media is not random, it is targeted. There are threats and risks you can

identify before they become crises, if you listen and look. People know – and when they

know, they talk. Today, people talk on social media. In most instances of workplace

violence, at least one or two people know beforehand of a threat and they “talk” about it on

social media. Words matter. Intent matters. This social conversation is a complex one. It

involves the semantics of speech; it is syntax, context, and idiom. You don’t have until

tomorrow. What’s on social media today is already in your organization, now. Today, initial

threats or risk behaviors are shared or observed through social media. There is time for

intervention. In many cases, the risks are mitigated or eliminated. Jim’s discussion includes

real life examples where incidents were identified and mitigated.

Jim Satterfield, Firestorm

See Jim’s Bio Next Page

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August 1, 2014



Jim Satterfield, Firestorm

James (Jim) W. Satterfield is the President/COO and co-

founder of Firestorm®. Jim is a nationally recognized expert on

crisis management, threat assessment, disaster preparedness

and business continuity planning. He has experience as

President, CEO and COO of various public and private

companies in business continuity, communications, crisis

management, environmental, insurance, reinsurance, risk

management and technology. Jim has extensive expertise in

the identification and quantification of risk.

Jim has led in the development of national standards for

pollution prevention, risk management, and environmental due

diligence. He has spoken to hundreds of groups on risk

management, governance, and disaster planning. He is co-

author of a book entitled Disaster Ready People For A Disaster

Ready America.

Jim led the Firestorm team that provided the crisis and media

management support at Virginia Tech in response to the

shootings also as well as dozens of other crises. He is currently

leading a national focus on the failure of disaster plans, the role

of schools in protecting their students and the impact of disaster

discrimination.

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Session 2 – 9:20- 10:00 – John Cavanaugh, JJMS Group Mass Casualty Incident Management

Managing EMS response organizations in an ever-changing environment can be

challenging. In order to meet the diverse needs and expectations of personnel, patients, and

stakeholders, EMS leaders must address the unique concerns of many, while ensuring

efficient and effective organizational management. Implementing successful new processes,

improving employee performance/satisfaction, or applying industry best practices require an

understanding of the organization’s culture and behavior.

Mass casualty incidents pose enormous challenges worldwide. Effective response demands

extensive pre-planning, and rigorous and continual field training. John Cavanaugh will

discuss components of effective disaster response planning, training, exercise development,

and research required to tackle the challenges medical surge can bring.

.

John Cavanaugh, JJMS Group

See John ’s Bio Next Page

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August 1, 2014



John Cavanaugh, JJMS Group

John Cavanaugh has been involved in emergency response

since 1989. Working in an urban system he has extensive

experience working as a paramedic in the field, as a 911

dispatch supervisor, and currently as a clinical field supervisor.

He is a recognized authority and lecturer in the areas of EMS

training, operations, and disaster response. John holds many

industry related certifications at the provider and instructor

level, and is a graduate of several Department of Homeland

Security training programs (Nuclear, Biological, Chemical, and

Explosives schools). He is California state certified as a

Hazardous Materials Specialist and ABCHS certified in

Homeland Security. He has developed and delivered training

programs for all areas of public safety (law enforcement, fire,

and EMS) and is a faculty member of City College of San

Francisco. Interested in terrorism and disaster response since

1995, his studies include disaster prevention, hazard mitigation,

and response. He holds a Masters of Science degree in

Security Management from Nebraska's Bellevue University.

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August 1, 2014



Session 3 - 10:15- 10:55 – Jeff Hamilton, Nexis Preparedness Systems /Firestorm & Michele Richards, First In Emergency Response Training Maintaining A Healthy Emergency Response Team Through Knowledge, Ownership And Utilizing Key “Motivators A key challenge in many organization’s Emergency Response Program is to build and

maintain a proficient Emergency Response Team and create a culture of safety. Traditional

recruiting and training are not enough to gain and keep ERT members and have them as

part of an effective response capability. Emergency Response Programs are often

developed and handled in “silo’d” manner independent of a company’s overall business

continuity objectives and threat assessments. As well, elements even within an emergency

response program are handled without integrating a full program. By providing your team

with the “big picture” and ownership of the program, a culture of safety, ownership and

enthusiasm can be developed by addressing what “motivates” individuals.

Jeff Hamilton, Nexis Preparedness Systems /Firestorm

See Jeff’s Bio Next Pages

Michele Richards, First In Emergency Response Training

See Michele’s Bio Next Pages

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Jeff Hamilton, Nexis Preparedness Systems / Firestorm

Jeff Hamilton has over 33 years of experience in technical

management and executive level positions in a variety of industries.

For the past 7 years he has served as Chief Operating Officer and

Vice-President of Nexis Preparedness Systems, where he is one of

the key architects of Nexis’ unique “effective response & recovery”

approach. In the course of working with customers, first responders,

and industry professionals Jeff has developed several tools and

integrated approaches to supply cache design and response that have

become best practices; providing companies with effective solutions to

meet their emergency response objectives.

Jeff is also a principal at Firestorm and manages Firestorm’s SF Bay

Area office.

Michele Richards, First In Emergency Response Training

Michele Richards is Founder & CEO of First In Emergency Response

Training. Michele has over 25 years fire service and EMS experience

under her belt serving in the capacity as a firefighter, engineer,

lieutenant and captain including an extensive training background as a

fire service instructor. She was the first woman in her fire department

to receive a Medal of Honor for an act of heroism. After retiring

Michele made the decision to share her skill and experience training

business Emergency Response Teams including Oracle, Tesla and

Western Digital Corporations to name a few. Michele’s wide range of

professional qualifications includes: Master Instructor for Medic First

Aid, Emergency Management Specialist, Emergency Medical

Technician (30 years), California Specialized Training Institute

Hazardous Materials Instructor, Nationally Certified Fire Service

Instructor, Nationally Certified Hazardous Materials Technician,

Incident Command Instructor I Certification, Confined Space Rescue I

Certification, BS in Organizational Management and Leadership, and

Certified Public Manager

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Session 4 – 10:55- 11:35 - Autumn Crossett - Ebay Preparing For the Unforeseen, While Managing the Always Occurring

Historically at eBay, each site, depending on the interest/culture of each site, did varying

levels of higher-level emergency preparedness. This made it difficult to gauge our overall

“readiness” or to compare one site to another. Autumn will share the development and

implementation of a matrix that is used to compare and contrast the variety of Ebay sites to

gauge their overall "readiness" and compare one site to another. It has also helped them

evolve their program as it matures.

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August 1, 2014



Autumn Crossett - Ebay

Autumn Crossett is the Emergency Preparedness & Response

program manager at eBay Inc. Autumn has been with eBay for 4

years, including 2.5 years as part of their business continuity/crisis

management team. Undergrad studying Disaster Science &

Management at Louisiana State University (Geaux Tigers) and

Masters of Science in Business Continuity from Norwich University.

.

Session 5 - 11:35- 12:15 - Tony Crites, Preparedness Programs Emergency Services ,Texas A&M Engineering Extension Service Integrating Incident & Emergency Management Into Your Existing Business Organization This conference talk highlights the benefits of using incident management to augment your

day to day business processes to respond to and recover from an event or an emergency in

your business or organization. The talk will provide attendees with a brief overview and

history of the incident command system. It will also examine how you can take a system for

managing events and incidents, combine that with your current business practices to

enhance your organizations ability to respond to and recover from an incident

Tony Crites, Texas A&M Engineering Extension Service

See Tony’s Bio Next Page

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August 1, 2014



Tony Crites, Preparedness Programs Emergency Services, Texas A&M Engineering Extension Service

Tony Crites currently serves as the Program Director for the

Preparedness Programs with the Emergency Services Training Institute

(ESTI), a division of the Texas A&M University Engineering Extension

Service (TEEX). As such, he is responsible for the Exercise program,

Department of Defense courses, the Jurisdictional Crisis Incident

Management – ICP, and Jurisdictional Crisis Emergency Management –

EOC courses. The Preparedness program works with clients to provide

customized training courses for their organizations. As well as

managing the above courses Mr. Crites was the Training Manager over

the Incident Management programs and an instructor in the Enhanced

Incident Management/Unified Command Course at TEEX.

Prior to joining TEEX, Mr. Crites spent 18 years in the Fire Service and

Emergency Management, during which, he held the rank of District Fire

Chief for the North Tooele County Fire District. He served in all major

components of the agency, including Fire and EMS operations,

Hazardous Materials, Wildland Firefighting, Command, and Emergency

Management. Mr. Crites served as the Emergency Management

Coordinator for Blackhawk Technical College in Janesville Wisconsin

Mr. Crites holds a Bachelor of Science degree in Public Emergency

Services Management from Utah Valley University. He is a certified

Fire Officer, Instructor and has extensive classroom experience

teaching and training for large scale disaster preparedness and

response.

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Session 6 - 1:00- 1:40 – Jack Boatwright , USGS A ShakeMap Primer for Emergency Managers

ShakeMaps depict the distribution of ground shaking in an earthquake, and are used to

estimate the damage and ground failure caused by the earthquake. The maps represent a

critical improvement over the parameters of earthquake magnitude and epicentral location

released immediately after an earthquake occurs. This improvement is obtained by

combining real-time recordings of the earthquake with seismological models for ground

shaking.

The first ShakeMap is published 6 to 10 minutes after an M ≥ 3.5 earth-quake occurs. Early

ShakeMaps are updated on a regular schedule. They are somewhat conservative, in that

cutoffs are used to insure that data glitches or anomalous recordings don’t distort the maps.

For earth¬quakes larger than M > 6, the extent of the fault rupture also becomes important.

Once a finite fault model is incorporated and any anomalous ground motions have been

vetted, the ShakeMap is effectively finalized, usually within two hours.

ShakeMap provides a suite of GIS files and maps, but the MMI map is the most useful

graphic. The map is color-coded by intensity, that is, by the level of shaking. The MMI scale

indicates the expected damage. MMI 6 (yellow) displaces objects and cracks walls, MMI 7

(orange) damages chimneys and weak masonry, MMI 8 (dark orange) shifts houses on

foundations and cripple walls, and MMI 9 (red) damages engineered structures. Depending

on soil conditions, MMI ≥ 7 shaking can cause landslides and liquefaction.

ShakeMaps provide only the shaking hazard: they are the input for ShakeCast and PAGER

programs. To evaluate the risk to buildings and infrastructure, Emergency Managers need to

understand the vulnerability of their communities: neighborhoods with weak or dilapidated

buildings, roads in steep or weak terrain, water and sewer mains buried in liquefiable

ground.

Jack Boatwright , USGS

See Jack's Bio Next Page

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August 1, 2014



Jack Boatwright , USGS

Jack Boatwright graduated from Stanford in 1975 with a BA in

Physics and an MA in Geophysics, and from Columbia

University in 1980 with a PhD in Geology. His PhD thesis and

abiding interest in Seismology has been in Source Theory, that

is, in the physics of the earthquake source itself. He began

working for the US Geological Survey in 1980, concentrating on

the relation between source parameters and the characteristics

of strong ground motion radiated by the earthquake. After the

1989 Loma Prieta earthquake caused so much damage in San

Francisco, he began concentrating on predicting strong ground

motion from large earthquakes, and on mapping the damage

that large earthquakes caused in urban environments. This

focus has led him, over the last five years, to improve models of

source directivity and ground motion amplification, and to re-

evaluate relations between ground motion and intensity. In

addition to running the Northern California ShakeMap, he has

mapped the intensities from the 1906 San Francisco and 1868

Hayward earthquakes throughout California, primarily using the

reports from Lawson (1908), but adding as well his own

fieldwork, investigating damage to rural cemeteries from

Mendocino to San Benito

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Session 7 - 1:40- 2:20 – Monika Stoeffl – CR Solutions When Systems Collide

Unforeseen events happen in our blind spots, exploiting gaps and vulnerabilities we had not

previously considered. Taking a systems thinking approach allows us to gain more in-depth

situational awareness and understanding.

Our world today is comprised of interdependent dynamic systems, including our

organizations, communities, environment, technology, and public policy. We are familiar with

the general interactions of systems that routinely interface, such as the IT systems

dependence on the power grid, but what about when two or more systems that normally

don’t interact touch? The results can bring beneficial opportunities or devastating “black

swan” events. Projects, small to multi-million dollar ones, have been halted in their tracks

because of overlooked system interactions. Taking a systems thinking approach, this

presentation present case studies to look at past scenarios when systems collided

producing unexpected results, and share techniques practitioners can use in their own

systems analysis.

Monika Stoeffl – CR Solutions

See Monika’s Bio Next Page

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August 1, 2014



Monika Stoeffl – CR Solutions

Monika Stoeffl has a passion for finding connections in

complex systems. Bringing together her backgrounds and

experiences in emergency management, competitive

intelligence, science, anthropology, psychology, project

management, and international travel she offers a multi-

perspective cross-disciplinary approach to risk intelligence.

She has over 10 years experience in emergency management

and risk analysis, including writing plans, designing table-top

and full-scale exercises, conducting trainings, facilitating cross-

agency collaboration, and conducting risk analyses.

She is the President and founder of CR Solutions, a boutique

risk intelligence consultancy; and serves on the Board of

Directors of the San Francisco Bay Area Chapter of the

Association of Contingency Planners and the Business

Recovery Managers Association.

.

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Session 8 - 2:35- 3:15 – Laurie Friedman – Stanford University Adventures in Research Continuity Planning

Stanford’s reputation for research excellence is world renowned. The research enterprise is

extensive with sponsored research totaling 1 billion dollars annually. At Stanford, as at every

university, preparing for the unexpected means paying particular attention to research

continuity.

Knowing this, Stanford has convened a Work Group to figure out how to optimize our

capacity to quickly recover research activities in Schools, Departments and Independent

Laboratories. After a careful review, the Work Group believes that existing continuity

planning tools, while impressive, do not adequately address the complexity and nuances of

planning to sustain and recover research laboratories in the university environment.

To learn what will be best for Stanford, we have interviewed Principal Investigators across

campus to understand their concerns and expectations. Their insights provide a unique

perspective on what it takes to prepare for the potential loss of equipment, data, animals

and research processes and what means to support the rapid recovery of university

research.

In this forum, we will present what we have learned so far about the particular requirements

of university research continuity planning. We will address:

1. The scope and complexity of the planning challenge at Stanford.

2. Highly successful structural and equipment loss mitigation programs.

3. Researchers – what matters most and how this differs across disciplines.

4. The nexus of sustainability and continuity planning – solutions that might really work.

5. Considerations about program implementation and planning tools.

Laurie Friedman – Stanford University

See Laurie’s Bio Next Page

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Laurie Friedman – Stanford University

Laurie Friedman is the ProtectSU Program Coordinator in the

Emergency Management office of the Environmental Health &

Safety (EH&S) Department at Stanford University. In this role,

she oversees the ProtectSU Program, which has successfully

installed seismic restraints on high value equipment in over 260

research laboratories across campus. Currently, Ms. Friedman

is also participating in a Stanford Work Group chartered by the

University to determine how to optimize research continuity

planning.

Ms. Friedman’s 30 years of experience in emergency

management includes program implementation, project

consulting, plan development and training.

Prior to her role at Stanford, Ms. Friedman managed her own

consulting firm, specializing in local, county and public health

emergency planning. Earlier in her career, she was a

consultant with EQE International, Inc. and also served as a

Presidential Management Intern at FEMA offices in Washington

DC, Boston and San Francisco. Following the internship, she

worked as the Earthquake Program Manager for FEMA, Region

IX, where she oversaw implementation of federally funded

preparedness, planning and earthquake engineering studies in

California, Hawaii, Arizona and Nevada.

Ms. Friedman holds a B.S. with honors from the University of

California, Davis and a Master’s Degree in Public

Administration from the University of Oregon.

.

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Session 9 - 3:15- 4:25 – Sean Scott – The Red Guide To Recovery Disaster Recovery - Removing the Mask of Mystery

When first responders leave the scene of a disaster, the survivors are left to figure out their

recovery on their own. For those who have lost their home or become displaced, this can be

the beginning of a nightmare. Whether it's a wildfire, flood, earthquake, or something as

common as a structure fire, those who go through a disaster usually don't know what to do,

who to trust, or where to turn for help. This is when disaster survivors all-to-often fall prey to

scams, high pressure sales tactics, or otherwise make hasty decisions that can adversely

affect their ability to recover and rebuild their lives.

The focus of the presentation is to shed light on the recovery process and reveal many of

the pitfalls and challenges survivors face in the days, weeks, and months that follow a

disaster event. Sean will also share a wealth of information on key recovery topics gleaned

from over 35 years of hands on personal experience in the restoration industry, that will

provide valuable insight on how to prepare for recovery and become more resilient.

Sean Scott – The Red Guide To Recovery

See Sean’s Bio Next Page

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August 1, 2014



Sean Scott – The Red Guide To Recovery

Sean Scott is a second generation restoration contractor by

trade who has spent over 35 years in the construction and

disaster restoration industry. Most of this experience involved

assisting individuals and families rebuild their homes and

businesses after fires, floods, and other disaster events. Sean

witnessed first-hand the struggles people went through in order

to rebuild their lives and how daunting this process is for most.

Then in 2003 and again in 2007, wildfires swept through

Southern California destroying nearly 6,000 homes and

damaging countless others. It was in the weeks and months

following these events that many survivors found themselves

unable to rebuild or return home. As a result, Sean decided to

embark on a mission to share his experience by creating a

recovery road-map to walk disaster survivors step-by-step

through the recovery process. Since 2009, Sean's book The

Red Guide to Recovery - Resource Handbook for Disaster

Survivors has been adopted by emergency management

agencies, fire departments, Tribal communities, relief

organizations, and businesses across the U.S.

It is now Sean’s mission to teach people not only how to

recover from disaster events, but also how to prepare for

recovery in advance, so people have the tools they need to

rebuild their homes and lives. .

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second annual bay area emergency managers conference · 11:35-12:15 lunch lunch lunch 12:15- 1:00 6...

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