seaworld kids app - comboapp case study

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1 Mobile Marketing Agency www.comboapp.com ComboApp, an official marketing partner for SeaWorld Kids’ mobile app developers, evaluated app portfolio and designed the marketing strategy for app’s launch. The goal was to reach the U.S. parenting community and create an active user base within an oversaturated market. Challenge Campaign Results SeaWorld Kids Apps A massive PR campaign in Youtube, Facebook, Pinterest and Parents Blogs led to extensive exposure in the parents community and increased overall user acquisitions for SeaWorld ASO and variety of creative assets for targeted audience User acquisition through mobile networks and Facebook Massive PR campaign through Facebook, Youtube reviews, Pinterest, mobile networks etc. High profile iTunes podcasts included Kids Friday 200,000+ outreach through promotional Parent Bloggers’ posts

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Page 1: SeaWorld Kids App - Comboapp Case Study

1Mobile Marketing Agency www.comboapp.com

ComboApp, an official marketing partner for SeaWorld Kids’ mobile app developers, evaluated app portfolio and designed the marketing strategy for app’s launch.

The goal was to reach the U.S. parenting community and create an active user base within an oversaturated market.

Challenge Campaign Results

SeaWorld Kids AppsA massive PR campaign in Youtube, Facebook, Pinterest and Parents Blogs led to extensive exposure in the parents community and increased overall user acquisitions for SeaWorld

● ASO and variety of creative assets for targeted audience

● User acquisition through mobile networks and Facebook

● Massive PR campaign through Facebook, Youtube reviews, Pinterest, mobile networks etc.

● High profile iTunes podcasts included Kids Friday

● 200,000+ outreach through promotional Parent Bloggers’ posts