\

Seat No.

TIME: 3 HRS.

Instructions:

GANPAT UNIVERSITY M. PHIL. (MANAGEMENT) EXAMINATION

JANUARY 2012 CM 101 RESEARCH METHODOLOGY

1) All questions are compulsory.

2) Answer preciously and write relevant contents only.

Part-A

----

MARKS: 100

1. (a) Write the importance of research in management. What are the main differences in

experiment research and survey research? (12 Marks)

OR

1. (b) Explain the importance of software use in research. Give the name of and feature of a

popular software, that can be useful for data analysis. (12 Marks)

2. (a) What criteria should be kept in mind, when data sampling is required? Explain varies

techniques of sampling. What may happen if sample is biased? (12 Marks) OR

2. (b) Explain the importance of hypothesis testing in research. What is null hypothesis?

Explain the errors when test fails to reject true/false null hypothesis. (12 Marks)

3. (a) Explain the techniques for modeling and analyzing several variables, explain how it is

useful in prediction and forecasting? (12 Marks) OR

3. (b) Give the Fundamental equation of multiple regression analysis, and explain the

multiple correlations in details. (12 Marks)

4. (a) Explain one way ANOVA by an example. (12 Marks)

OR

4. (b) The following is a random sample obtained from a normal population. Find 95%

confidence limits for the mean of the population (12 Marks)

65,72,68, 71 ,77,61 ,63,69,73 , 71

5. (a) Write short notes on analysis of co-variance. (12 Marks) OR

5. (b) Spices Restaurant near the railway station at Mehsana has been having average sales of 500 tea cups per day. Because of the development of bus stand nearby, it expects to increase its sales. During the first 12 days after the start of the bus stand, the daily sales were as under: (12 Marks)

550, 570, 490, 615 , 505, 580, 570,460, 600,580,530, 526

On the basis of this sample information, can one conclude that Spices Restaurant's sales have increased? Use 5 per cent level of significance.

6. (a) Define the terms:

(i) Null Hypothesis (ii) Level of Significance (iii) Confidence Interval (iv) ANOVA (v) Stratified sampling

Part-B

(20 Marks)

OR 6. (b) The sales data of an item in six shops before and after a special promotional campaign

are: (20 Marks)

Shops A B c D E F Before the promotional 53 28 31 48 50 42 Campaign After the promotional 58 29 30 55 56 45 Campaign

Can the campaign be judged to be a success? Test at 5 per cent level of significance.

7. (a) Write Short Notes on following: 1. One Tail Test & Two Tail Test 3. Multicolinearity

2. Cluster Analysis 4. Paranetric Test

OR

(20 Marks)

7. (b) Construct a questionnaire to obtain data to review the employee satisfaction in an University. (20 Marks)

Seat No. ------GANPAT UNIVERSITY

M.PHIL. (MANAGEMENT) EXAMINATION JANUARY 2012

CM102 STRATEGIC MANAGEMENT TIME: 3HRS MARKS: 100

Instructions 1. It is a closed book examination 2. Figures to the right indicate the marks of each question.

Part- A Note: Part -A has five questions. Answer all the questions following internal choice.

Q#1 (A)

OR Q#1 (B)

Q#2 (A)

OR Q#2 (B)

Q#3 (A)

OR Q#3 (B)

Q#4 (A)

OR Q#4 (B)

Q#5 (A)

OR Q#5(B)

Each question carries 12 marks.

The Strategic Management process includes five essential tasks. What are these? Explain the importance of each to the growth of an organization.

Explain the terms Vision, Mission and Objectives? How do they help in the strategic management process?

Explain outsourcing with reference to the value chain. Why has the impmtance of outsourcing grown in the twenty-first century?

"Value chain analysis is to understand the parts of a business ' operations that create value and those that do not." Justify the statement explaining the concept of value chain analysis.

How do the five forces of competition in an industry affect its profit potential? Explain.

How does each of Porter's Generic Strategies help to position a firm against the five forces of competition

With the help of an illustrative strategic group map of an industry of your choice, explain how strategic group mapping impacts competitor analysis and strategy formulation .

Explain how Resources and Capabilities become the sources of core competencies. Why is it essential for a firm to recognize its core competencies before important strategic decisions?

Explain related and unrelated diversification giving examples. How do firms create value in both types of diversification?

What are the strategic reasons for horizontal and vertical integration? Illustrate your answer with examples.

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Seat No. ----GANPAT UNIVERSITY

M.PHIL. (MANAGEMENT) EXAMINATION JANUARY 2012

CM102 STRATEGIC MANAGEMENT TIME: 3HRS MARKS: 100

Part- B Note: Part- B has two questions. Answer all the questions following internal choice. Each

question carries 20 marks.

Q#6 (A) Answer the following 20

OR

(i) "Strategy formulation is positioning forces before the action, while strategy implementation is managing forces during the action." Justify the statement giving the differences between strategic management and implementation.

(ii) Discuss Strategic issues and options in different phase of Product/Industry Life Cycle

Q#6 (B) Answer the following 20 (i) Explain different types of strategic alliances with examples. What are the strategic

reasons and the rational for entering into alliances? (ii) What do you understand by mergers ans acquisitions? What are the issues in

implementing a successful merger strategy?

Q#7 (A) Tata Nano seems to have beaten all other four wheeler manufacturers on the price 20

OR

front. But, for what a new Nano costs, one can also get a 2002 model Hyundai Santro at Rs 1.6 Lacs, 2003 model Opel Corsa at Rs 1.5 Lacs, 2002 model Maruti Wagon Rat Rs 1.3 Lacs, 2002 Model Maruti Zen at Rs 1.3 lacs, 2004 model Tata Indica at Rs 1.25 lacs and 2002 Maruti Alto at Rs 1.25 Lakh approximately. In light of this, what strategies would you recommend for both Nano and the used car (pre-owned car) industry?

Q#7 (B) You work for a software company that has developed new software for small and 20 medium scale manufacturing enterprises. There are several other competitors who are already doing good business and several other are expected to enter the market soon. Your CEO wants your recommendation on the strategies to compete in this environment. Do an environmental analysis and suggest strategies for the company.

u

Seat No.

GANPAT UNIVERSITY M. Phil. (MANAGEMENT) EXAMINATION

JANUARY 2012 CM 103 FINANCIAL MANAGEMENT

----

_T=I=ME==:~3~H=R=S=·--~----~----------~--------------~-----M=ARKS:100 · Part-A

· Note: Part- A has five questions. Answer all the questions following internal choice. Q#l

(A) What is the present value of an income stream which provides Rs.2,000 a year for the first five (6) years, and Rs.3,000 a year for ever thereafter, if the discount rate is 1 0?

(B) Mercury IndiaLtd. is expected to declare a dividend ofRs.2.50 and reach a price ofRs.35.00 a (6) year hence. What is the price at which the share would be sold to the investors now is the required rate of return is 13%?

Q#l (A)

(B)

Q#2

OR

Suppose you deposit Rs.IO,OOO with an investment company, which pays 16% interest with quarterly compounding. How much will this deposit grow to in 5 years? Shetkani Solvents Ltd. is expected to grow at the rate of 7% per annum and dividend expected a year hence is Rs.5.00. If the rate of return is 12%, what is the price of the share today? Beta Ltd. is considering the acquisition . of a personal computer costing Rs.50,000. The effective life of the computer is expected to be 5 years. The company plans to acquire the same either by borrowing Rs.50,000 from its bankers at 15% interest p.a. or by lease. The company wishes to know the iease rentals to be paid annually which will match the loan option. The following.further information is provided to you: . .

a) The principal amount ofthe loan will be paid in five annual equal installments. b) Interest, lease rentals, principal repayment are to be paid on the last day of each year. ·c) The full cost of the computer will be written off over the. effective life of computer on a

straight-line basis and the same will be allowed for ta:X purposes. d) The company's effective tax rate is 40% and the after tax cost of capital is 9%. e) The computer will be sold for Rs.1,700 at the end of fifth year. The comm1sswn on

such sales is 9% on the sale value and the sanie will be paid . . Compute the arinmil lease rentals payable by Beta Ltd. which will result in indifference to the loan option? The relevant factors are as follows: Year 1 -2 3 4 5

~D-~-co-un-ti~ng~fu-c-to-r-+--0-.9-2-~-~. -0-.8-4--r-... -0-:7-7-~--.-0.-7-1--r---0.65 ~~-~~-~----~-~O~R~~~---~----~--

(6)

(6)

Q # 2 The following . information relates to the sources of long-term fmance used by Pioneer (12) IndUstrieS Ltd. ··'. :

Source · Book value (Rs. in lakh) Paid-up equity share capital 200 Reserves and surplus · 400

Market value (Rs. in lakh) 400

Preference shares · 15 0 15 9 Debentures 250 241

a) The equity shares of the company are currently selling for ;Rs.20 per share. The company has recently paid a divi?end of Rs.2.50 per share to its equity shareholders.

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The growth rate of dividend is 6%. b) The preference share of the company have a face value of Rs.lOO and the net amount

realized after they were issued was Rs.99 per share. These shares will be redeemed at par after 8 years. The rate of dividend payable on these shares is 12%. ·

c) The . debentures · of the company have · a ·face value of Rs.l 00 and · the net amount realized after they were issued was Rs.98 . per debenture carrying a coupon rate of 11% and are redeemable at par after ten years.

It is assumed.that the issue expenses on the preference shares and the debentures will not be considered as tax deductible expenses. The tax rate ror the company is 30%. Find out the: · . · .·

.1. . Cost of different sources of capital used by the company. 2. · Weighted average cost of capital using book value weights. 3. Weighted average cost of capital using market value weights.

Q # 3 Explain and illustrate with example the M & M hypothesis for the irrelevance of dividend. (12)

Q#3 Q#4

OR Compare and contrastthe NI and NOI approach. Prepare monthly cash budget for six months, following information: ·

1; ·Estimated monthly sales are as follows: January February March · April May June July August . September October

(12) beginning from ·April, on the basis of the (12)

Rs.l,OO,OOO 1,20,000 1,40,000 ·8o,ooo ~ 60,000 . 80000

. ' 1,00,000

80,000 60,000

1,00,000 2. w d 1 . f t d t b ages an sa anes are es 1ma e 0 bl fi 11 epaya e as 0 ows:

. April Rs.9,000 July Rs.IO,OOO May .. . 8,000 . August 9,000 June 10,000 September 9,000

3. Of the sales, 80% is on credit and 20% for cash. 75% credit sales are collected within 1 . month and·the balance in 2 months. There are no bad debt losses. .

4. Purchase amount of 80% of sales are made and paid for in the month preceding the sales.

5. The firm has 10% Debentures ofRs.l,20,000. Interest on these has to be paid quarterly in January, April and so on.

6. The firin has to make an advance payment oftax ofRs.S,OOO in July. 7. The firm had a cash balance of Rs.20,000 ori 1st April, which is the minimum desired

level of cash balance. Any cash surplus/deficit above this level made up by temporary investments/liquidation of temporary investments or temporary borrowings at the · at the end of each month. Interest on these to be ignored.

OR Q # 4 Write short notes on: (12)

1. Safety stock 2. Materials Indenting and Purchase System

· 3. Inventory tlll11over ·

}?age 2 of4

1 # 5 What are the categories of non-banking finance companies? What is the basis of classification? OR

Q # 5 What are the requirements relating to (i) proin~ters' contribution and (ii) lock-in in public ( issues? ·

Part- B Note: Part- B has two questio:(ls. Answer all the questions following internal choice. Q # 6 List the criteria for classifying lease as finance lease. What are the features around which it is (1

structured? · OR

Q # 6 What are the new debt instrUments issued by public limited companies? (lt Q # 7 · Mr. Agarwal recently attended an investors' nieet in Mehsana wherein he came across some (2{

brokers who advised hirri to measure systematic risk of shares using .beta before finally investing money iri the saine. Agarwal picked the old financial newspapers and prepared the following table containing the data of equity share prices of Infotech Ltd., Cantaxy Ltd. and S & P CNX N'fty 11 d th 1 . . d' d f h h £ . h 1 . hi th 1 , c·o ecte on e ast tra mg ay o t e mont or t e ast t rteen mon s. Date Share .· price of Share price Cantaxy S & P CNX Nifty

Infotech Ltd. Ltd. February 28 · Rs.115 Rs.28 . 976 March 29 .. -125 26 985 April30 140 . .. 21 991 May31 167 20 1035 June 28 189 20 1049 July 31 177 15 989 August 30 142 19 977 September 30 121 21 965 October 31 l02 32 956 November 29 94 29 951 December 31 102 31 957 January 31 . .. 126 28 962 February 28 · · 149 39 975

·Calculate beta for Infotech Ltd. and Cantaxy Ltd. Use S & P CNX N1fty data as a proxy for market portfolio and comment.

OR Q # 7 CCL is a leading manufacturer of items used in kitchens such as gas stoves, electric chimneys, (20)

ovens and so on. It has grown significantly under the CEO Vivek Razdan's leadership. In line with his belief to enhance competitiveness by using research and development by launching innovative products in the market, CCL has recently developed a zero maintenance electric chirririey {known as Zilnney) which is ideally suited for Indian cooking. The research and

. development cost of Zimney amounts to Rs.20,00,000. . To gauge the market prospects for Zirnney, a m~ket survey was conducted by Bazar Gyani, the VP- Marketing, · at an estimated cost of Rs.5,00,000. The results of the survey were very positive · showing a signbificant demand for Zirnney. The survey report also indicated that Zirnney could capture 8% of the current market size .of i ,00,000 units of gas electric chimney. Considering the growth of satellite towns/cities and residential colonies, the market is expected to grow at 2% annually. The VP- Marketing suggested to the CEO that a market penetration

. pricing strategy would be most suitable and Zimiley should be pric.ed at Rs.5,000 per unit in the initial year of launch. The price could be raised in subsequent years by 5% annually. The marketing and administrative costs are expected to be Rs.4,00,000 per year. . CCL is presently using 6 machines acquired 3 years ago at a cost of Rs.1 0,00,000 each, having

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a useful life of 7 years, with no salvage value. These machines are currently being used for manufacturing other types of chimneys. They could be sold for Rs.2,00,000 per machine with a removal cost ofRs.3Q,OOO for each. The machine · to manufacture Zimney is available in that market for Rs.l ,00,00,000 with a useful life of 4 years and salvage value of Rs.1 0,00,000. It can produce other types of chiinneys also. . . The new machine, being state of the art technology would improve . the productivity of the workers as well reduce the unit variable cost of manu:fucture to Rs.600, which would increase by 5% ~ually, The following table .summarizes labour cost with the existing machine and the new eqmpment. ·

Category Existing New machine/equ ipment

Number Monthly salary Number Monthly salary Skilled labqur . 20 Rs.4,000 15 Rs.4,000 Maintenance men 2 . 6,000 1 6,000 Floor managers . 3 8,000 2

, . 8,000 .

The mamtenance costs currently amount to Rs.l,OO,OOO per year (ex1Stmg machine). They would total Rs. 70,000 with the new equipment. The networking capital required to start production of Zimney would be Rs.60,00,000. The policy of CCL is to pay five months sa1ary as compensation in case of lay-off of employees. · . Should CCL launch Zimney? .· . . .· . . . . Assillne (a) 35% tax rate; (b) required rate of return 14%; and (c) straigh~ line depreciation .

. '

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Seat No. ____ _

GANPAT UNIVERSITY M. PHIL. (MANA(;EMENT) EXAMINATI()N

JANUARY 2012 CM 103 MARKETING MANAGEMENT

TIME: 3 HRS. MARKS: 100 ------------------------------------ ------------- --------------Instructions:

I. Part -A carries five questions. Answer all the questions following internal choice. Each question carries I 2 marks.

2. Part- B has two questions. Answer all the questions fo llowing internal choice. Each question carries 20 marks.

Q#l

Q#l

Q#2

Q#2

Q#3

Q#3 Q#4

Q#4 Q#S

Q#S

PART- A What do you understand by the term marketing and explain Societal Marketing.

OR Will a new product succeed if it was only priced lowest? Or if it was heavily advertised? Or it was made available only at the retail outlets? Take cases of successful products and otherwise and to support your argument.

(a) Discuss why product life cycles are getting shorter today. (b) Why a product like radio declined and now once again is emerging as an

entertainment medium. OR

Are parameters like quality , promotion. and publicity. essential for building a brand? Don't some very strong brands lack in some of these parameters? Are there not brands which have never advertised? What are then the defining and essential parameters of a brand?

Is it that advertising is a waste of scarce resources in a developing country like India? Do you agree? Substantiate your arguments with appropriate examples.

OR Explain difference between consumer markets and business markets. Write a note on Hybrid Segmentation. Critically Comment on statement "Demographic Segmentation is not good indicator of market quality" .

OR Write a note on international product life cycle. Explain the marketing tools suggested by McCarthy.

OR How exactly do customers relate price to quality? Is there a price point below which if a product is priced, it will be considered of low quality by customers? Does the company want to send specific cues about its product quality by its pricing strategy? And in times cost transparency, will high price be at all considered a signal of high quality?

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Q#6

Q#6

Q#7

PART- B

Write a note on (any FIVE) ( 1) Direct Marketing (2) Green Marketing (3) Viral Marketing ( 4) STP (5) Sales Promotion Tools (6) 4Cs of Marketing (7) Rural Marketing

OR a) Who is a market leader? What kind of strategies can Hero Moto Corp

implement to maintain & defend its position as a market leader? b) Define Brand Equity. Explain the Brand Resonance Pyramid.

Marketing research firm Knowledge Networks was founded by two Stanford University professors in 1998. The company is one of the leaders in the emerging field of Internet research. It boasts an online panel of more than 100,000 consumers connected via WebTV interactive television boxes. In order to approximate a cross-section of the U.S. population. Knowledge Networks uses "random digit dialing" phone surveys- which give each household in the United States an equal probability of selection- to fill its panel. The WebTV survey system has the advantage of allowing panelists to respond at their convenience, as opposed to phone surveys. Interactive televisions operate with a remote control in exactly the same fashion as normal TVs. so Internet literacy is not required for participation in Knowledge Networks research. The WebTV sets also enable Knowledge Networks to test advertising for companies in a realistic setting, by simulating commercial television viewing. The network of panelists enables the company to pursue its mission: ·'To help companies transform their markets by providing valid. timely, and cost-efficient information about consumers."

Knowledge Networks sends Web surveys to its panel to determine their attitudes toward commercial products and their opinions on public issues. The company also monitors its panelists ' in-home media intake and their purchase behaviors. which allows the company to track spending as it relates to marketing messages . For example , a company making computers could use the results of Knowledge Networks surveys to detern1ine the ideal target audience for a new product. Knowledge Networks could tell the computer company what television shows and Web sites the target audience viewed most often, and the computer company could then buy advertising accordingly. Finally , Knowledge Networks would track if the target audience saw the advertising, and then correlate this with the purchase rate of the product among the target audience. In addition to product and advertising testing. Knowledge Networks conducts Web surveying. The company conducted numerous polls during the 2000 election season for CBS News and the Washington Post, and even did a lighthearted poll after the TV show Survivor finale.

Additionally, Knowledge Networks keeps consumer profiles with more than 1,000 data points updated weekly for all its panelists. which companies can access to learn about potential customers. The company seeks to become a one­stop marketing research company, performing television- and Internet-usage tracking studies, brand management diagnostics and tracking, product and advertising evaluations, and traditional survey applications. Knowledge Networks claims this comprehensive research coverage yields a "360-degree view of the consumer" by: • Capturing and recording marketing inputs, such as adverti s ing and

environmental factors that affect consumers

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Q#7

• Observing and analyzing how consumers process these stimuli , and how, 111 tu ... ,

this shapes their thoughts, attitudes, and feelings • Tracking what action consumers take in response to their experience of these

stimuli Questions I . How is the Knowledge Networks different from other research capabilities? 2. Has the nature of consumer buying habits and demographic patterns changed to

make this method more or less viable? Are there any possible drawbacks to this apparently revolutionary method of measuring advertising effectiveness and consumer response?

3. Just because Knowledge Networks may provide more information about consumer consumption patterns, are there other unknowns this system cannot predict? How do you overcome the "self-selection .. syndrome in the Knowled ge Networks system?

OR Marriott International grew to an international hospitality giant from humble roots as a single root beer stand started by John and Alice Marriott in Washington, D.C. during the 1920s. The Marriotts added hot food to their root beer stand. renamed their business the Hot Shoppe, which they incorporated in 1929. They began building a regional chain of restaurants. As the number of Hot Shoppes in the Southeast grew. Marriott expanded into in-flight catering by serving food on Eastern, American, and Capital Airlines beginning in 1937. In 1939, Hot Shoppes began its food service management business when it opened a cafeteria in the U.S. Treasury building. The company expanded into another hospitality sector in 1957, when Hot Shoppes opened its first hotel in Arlington. Virginia. Hot Shoppes. which was renamed Marriott Corporation in 1967. grew nationally and internationally by way of strategic acquisitions and entering new service categories. and by 1977 sales topped$ 1 billion.

In the pursuit of continued growth, Marriott continued to diversify its business. The 1982 acquisition of Host International made it America's top operator of airpot1 food and beverage facilities. Over the course of the following three years. Marriott added 1 ,000 food service accounts by purchasing three food service companies, Gladieux, Service Systems, and Saga Corp. Determining that its high penetration in the traditional hotel market did not offer many opportunities for growth, the company initiated a segmented marketing strategy by introducing the moderately priced Courtyard by Marriott hotels in 1983. Moderately priced hotels comprised the largest segment of the U.S. lodging industry, a segment filled with established competitors such as Holiday Inn, Ramada. and Quality Inn. Research conducted by Marriott registered the greatest consumer dissatisfaction in the moderately priced hotels, and Courtyard hotels were designed to offer travelers greater convenience and amenities, such as balconies and patios, large desks and sofas. and pools and spas.

Early success with Courtyard prompted Marriott to expand further. In 1994. Marriott entered the vacation timesharing business by acquiring American Resot1s Group. The following year, the company purchased Howard Johnson Company, selling the hotels and retaining the restaurants and rest stops. In 1987. Marriott added three new market segments: Marriott Suites, full service suite <1rcommodations; Residence Inn. extended-stay rooms for business travelers; and

~ ""nomy hotel brand. A company spokesman explained thi s r -~ "no P. ntation that"s going on in the hotel

~ .,rJ needs . In addition

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to that, we saw there would be a finite ... ability to grow the traditional business .,.

Marriott Corp. split into two in 1993, forming Host Marriott to own the hotel properties and Marriott International primarily to engage in the more lucrative practice of governing them. In 1995, Marriott International bought a minority stake in the Ritz-Carlton luxury hotel group (Marriott purchased the remaining share in 1998). In 1996, the company acquired the Forum Group, an assisted living and health care services franchise, and merged it with Marriott Senior Living services. Marriott added a new hotel brand in 1998 with the introduction of SpringHill Suites, which provide moderate priced suites that are 25 percent larger than standard hotel rooms. The following year, the company acquired corporate housing specialist ExecuStay Corp. and formed ExecuStay by Marriott. To capitalize on the online travel and accommodations boom, the company developed Marriott.com, which offers customized content to registered visitors such as a vacation planner, golf course information, express reservations, and business content. In 2000, the company announced plans to join with rival Hyatt Corporation to launch a joint 828 e-commerce venture that will provide procurement services for the hospitality industry.

The last Hot Shoppe restaurant, located in a shopping mall in Washington D.C., closed on December 2, 1999. This closing was fitting, since the tiny restaurant in no way resembled the multinational hospitality leader it spawned. Today, Marriott International is the largest hotel and resort company in America and one of the leading hospitality companies in the world, maintaining more than 2,200 operating units in 59 countries that brought $20 billion in global revenues in 2000.

Questions I. What target marketing and marketing segmentation did Marriott apply to get to

where it is today?

2. Has it picked its market segments and target markets effectively? Discuss the bases of Marriott's segment interrelationships.

3. Does the evolution of Marriott ' s ''businesses" indicate that the finn is well positioned for the coming decades of the twenty-first century? What opportunities and problems wi II Marriott encounter as it pursues their marketing strategy in planning toward the year 20 12?

Seat No. ----GANPAT UNIVERSITY

M.PHIL. (MANAGEMENT) EXAMINATION JANUARY 2012

CM 103 HUMAN RESOURCE MANAGEMENT

TIME:3HRS. Marks: 100

Instructions: 1. It is a closed book examination.

2. All the questions are compulsory. 3. Figures on the right side indicate the marks of the questions.

PART A

Q#1 (A) Define Human Resource planning. Outline the steps involved in the HRP Process. (12) Discuss the various problems in HRP.

OR

Q#1 (B) What is meant by diversity, and what are the major reasons that have made it a challenge for today's organizations?

Q#2 (A) What is an application bank? What is its role and importance m selecting (12) management trainee in a large public sector undertaking?

OR

Q#2(B) "The most efficient solution to the problem of interview validity is to do away with the interview and substitute paper and pencil measures" Do you agree or disagree? Explain.

Q#3 (A) Explain the term "retrenchment." What precautions should be taken while (12) retrenching employees?

OR

Q#3 (B) Explain the principal executive training methods and suggest a suitable training package for middle level executives in a large organization.

Q#4(A) Explain the merits and demerits of case study as a method of developing (12) executives?

OR

Q#4(B) Over fifty percent of all MBAs leave their first employer within three years. While the change may mean career growth for the individuals, it represent a loss to the employers. What are some of the possible reasons an MBA would leave his or her first employer?

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Q#5(A) "Non-financial incentives are as strong motivations as the financial ones" Discuss (12) with the reference of various motivation theories.

OR Q#5(B) What do you mean by fringe benefits? Explain the need for fringe benefits.

Describe the various types of fringe benefits offered to employees in India.

PARTB

Q#6 (A) Write short note on following (Any four) (20) 1. In basket exercise 2. Human Resource Accounting 3. Skill Inventory 4. Need for competency mapping 5. Job simplification 6. Jon Dislocation

Q#6_ (B) Read the case given below and answer the questions given at the end of the case. (20)

Raghav Chemicals Ltd. has planned for computerization of nearly 50 per cent of the production operations and control. Ii has taken care of all resources in the computerization plan including human resources- The present inventory of human resources and future requirements of the production department were specified as given hereunder.

Category of Human Present Requirements after Surplus Resources inventory Computerisation Chemical engineers 15 8 7 (Operation) Chemical engineers 10 6 4 (Maintenance and control) Mechanical engineers 2 2 0 (Maintenance) Supervisors 10 2 8 Operators 30 10 20 Quality controllers 5 1 4

72 29 43

The human resource planners suggested the redeployment of chemical engineers in their newly started sister concern, i.e., Laxman Paper Mills Ltd., and retrench surplus of employees of all other categories. They also recommended to the management that there was no need for further recruitment or for any other action plan.

The computerization was over by the end of 1998. When the management wanted to start the production on the newly computerized process, it was shocked to note that not many employees in the production department were suitable to the new jobs and the information supplied by the human resource planners in this regard did

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not match with the reality.

Questions

1. IdentifY the problem in this case 2. To what extent are the human resource planners responsible for the present

state of affairs ? 3. What should the management do now to deal with the problem taking into

account both the short-term and long term perspective ?

-END OF PAPER-

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