seasonal marketing in uae new 1
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SEASONAL MARKETING IN UAE
PURCHASE DEPARTMENT
BE READY TO SEASONAL MARKETING
PURCHASE DEPARTMENT
What do we mean when we say ‘Seasonal Marketing’?
Some examples of ‘Seasonal Marketing
What can we do?
Get it right, if it doesn’t feel right, don’t do it.
What calendar dates should we consider?
When we need to think about it?
SEASONAL MARKETING
PURCHASE DEPARTMENT
Seasonal Marketing is a term used to describe to how we can differ our marketing activities base on the time of year.
KEY CALENDAR DATES
PURCHASE DEPARTMENT
Event MONTH Start thinking
New Years Day 01ST January Beginning December
Valentines Day 14th February Beginning January
Mothers Day 15th May Beginning April
Lalathu Al Mihraj 15th May Beginning April
Back to School 01st March Beginning February
Vishu 14th April Mid March
Easter 05th April Beginning March
May Day 04th May Mid April
Seasonal Marketing is a term used to describe to how we can differ our marketing activities based on the time of year.
KEY CALENDAR DATES
PURCHASE DEPARTMENT
Event MONTH Start thinking
Ramadan 18th June Beginning May
Philippine festivals 14th June Middle May
Eid Al fitar 16th July Beginning July
Onam 28th August Beginning August
Eid Al Adha 23th September Beginning August
Back to school 24th September Beginning August
Winter sales 01st October Middle of September
Hijri New yeas Day 25th October Beginning of October
Winter sales 01th November Middle of September
Diwali 10th November Middle October
UAE National day 02nd & 3rd December r Middle of November
Christmas 25th December Beginning November
RAMADAN SEASONAL MARKET …
Ramadan (Arabic:; رمضان ) or Ramadhan is the ninth month of the Islamic calendar, and the month in which the Quran was revealed. Fasting during the month of Ramadan is one of the Five Pillars of Islam. The month is spent by Muslims fasting during the daylight hours from dawn to sunset. The Quran was sent down to the lowest heaven during this month, thus being prepared for gradual revelation by Jibreel (Gabriel) to the Islamic prophet Muhammad
EID AL-FITR & EID AL ADHA SEASONAL
Eid al-Fitr, also called Feast of Breaking the Fast,
the Sugar Feast, Bayram, the Sweet Festival or Hari Raya Puasa and the Lesser Eid, is an important religious holiday celebrated by Muslims worldwide ...
Eid al-Adha is an Islamic festival to
commemorate the willingness of Ibrahim (also known as Abraham) to follow Allah's (God's) command to sacrifice his son Ishmael. Muslims around the world observe this event.
CHRISTMAS OR CHRISTMAS DAY & NEW YEAR …
Meaning "Christ's Mass "is an annual festival commemorating the birth of Jesus Christ observed most commonly on December 25 as a religious and cultural celebration among billions of people around the world. A feast central to the Christian liturgical year, it is prepared for by the season of Advent or Nativity Fast and is prolonged by the Octave of Christmas and further by the season of Christmastide. Christmas Day is a public holiday in many of the world's nations, is celebrated culturally by a large number of non-Christian people,[and is an integral part of the Christmas and holiday season.
New Year is the time at which a new calendar year begins and the calendar's year count increments by one. Many cultures celebrate the event in some manner
DIWALI
Diwali is the five-day festival of lights, celebrated by millions of Hindus, Sikhs and Jains across the world. The festival, which coincides with the Hindu New Year, celebrates new beginnings and the triumph of good over evil and light over darkness.
ONAM & VISHU DAY PERIOD MAJOR PRODUCT LIST-3
Onam (Malayalam: ഓണം) is a festival
celebrated by the people of Kerala, India as it is the remembrance of a benevolent king ruled Kerala before the onslaught of religions .[1] It is also the state festival of Kerala with State holidays on 4 days starting from Onam Eve
(Uthradom) to the 3rd Onam Day.
Vishu (Malayalam: വിഷു) is a Hindu
festival celebrated in Kerala, India. It's also celebrated as Bisu in Mangalore and Udupi districts of Karnataka, India. Vishu signifies the Hindu New Year and falls on the month of Madam in the Malayalam calendar, usually in the second week of April in the Gregorian calendar.
Planning