Seasonal Catering OfferSeasonal Catering OfferApril 2012April 2012

Catering Offer

Recommendation

Consumer Insight

Benefits

Personal Story

Recap

Consumer Insight

Benefits

Personal Story

Recap

Recommendation

Catering Offer

Consumer Insight

in·sight –noun \ˈin-ˌsīt\Insight is the power or act of seeing into a situation

Consumer Insight:Driver of strategic innovation….

Consumer Insight

Consumer Consumer InsightInsight

Clients For Life: Innovation

#1

Clients For Life: Menu Fatigue

#3

Clients For Life: Special Event Catering

#4

Preference Survey Healthy Meal

Options #3

Operator Feedback: Catering Is

Coming Back

Benefits

ben·e·fit noun \ˈbe-nə-ˌfit\A benefit is something that promotes well-being, a welcomed advantage

Key word: promotes

Consumer Insight

Benefits

Personal Story

Recap

Recommendation

Catering Offer

Update Core Menus

Introduce New Items

Introduce New Pricing

Snappy Marketing Campaign

Merchandising Guide

Décor Guide

Benefit #2Caters to Outstanding

Guest Experience

Benefits

Benefit #1 Caters to Outstanding

Taste Experience

Simply Amazing Menus

Packed with Wellness

Seasonally Inspired

Benefit #4 Address Core Catering

Right Pricing

Drive Participation in Catering

Lower Client Subsidies

Benefit #3Drive Comp Store Sales

Benefits – Menu

Fiesta BreakfastSpring QuichePanini Brekfast

Healthy SmoothiesSTG Duos

Wellness Breaks

Fun Breaks!Can’t Top TapasBaseball Break

Ice Cream Floats“Light and Healthy

Shortcake Bar”

Picnics and BBQ’sFour Amazing

PicnicsRegional-style BBQ Menus

Benefits – Snappy Marketing Materials

Entrance Mini-poster

Register Counter Card

Snappy Card Stock Mini Easels for the Catering Buffet

Benefits – Merchandising and Décor Order Guide

Baseball Break

Ice Cream Floats

Heritage Menus

BBQ’s and Picnics

Benefits – Tools and Resources

Offer Resource Center

Catering TAB

Menu, Order Guide

Electric Menu Template

Consumer Insight

Benefits

Personal Story

Recap

Recommendation

Catering Offer

Personal Story

Began my

Sodexo Career

in 2005

First task:Rescue our flagship national account

60 Hours of research, 20 conference

calls, 3 client meetings….

Boiled down to one thing…

CATERING!

Catering is a reflection of our clients hospitality

Personal Story

“How we convey quality and hospitality

to our clients.”

-National Account Client

“How wedemonstrate

appreciation towards our employees.”

-National Account Client

.

Consumer Insight

Benefits

Personal Story

Recap

Recommendation

Catering Offer

Recap

RecapRecap

Addresses Our Clients For Life

Needs

Addresses Our Consumer Preference

Needs

Drives Financial Performance

Caters To Outstanding

Guest Experiences

Catering Is A Reflection Of Our Clients Hospitality

Consumer Insight

Benefits

Personal Story

Recap

Recommendation

Catering Offer

Recommendation

Step1

Step2

Step3

Step 4

Seasonal Catering OfferSeasonal Catering OfferApril 2012April 2012