searching for heroes donate blood & save lives!. blood = life 80% 3,5% 42 days
TRANSCRIPT
- Slide 1
- SEARCHING FOR HEROES Donate blood & save lives!
- Slide 2
- Blood = Life 80% 3,5% 42 days
- Slide 3
- Unfortunately Not enough young donors Why? Fear Lack of information Reluctance How can we change this?
- Slide 4
- Its time for heroes!
- Slide 5
- COMMUNICATION SPOT PRINT OUTDOOR FORESQUARE FB: SUPERHERO YOURSELF FACEBOOK VIRAL HERO OF THE YEAR DAY OF THE HEROES SUPERHERO-MOBILE GUERILLA T-SHIRTS
- Slide 6
- Now its your turn Create a story board for the TV-ad Create a visual for print & outdoor Facebook strategy for viral campaign Development eCards Design superhero-mobil Visual for T-Shirts Promote Day of the heroes & hero of the year
- Slide 7
- Timeline & budget Briefing 26.3.12 1st concept review 2.5.12 Final concept review 1.8.12 Finalize organisation 3.12.12 Start of campaign 1.2.13 End of campaign 31.1.14 ATLOnlineBTLMerchandise 25.000 10.000 5.000 10.000
- Slide 8
- THANK YOU FOR PUTTING YOUR HEART BLOOD INTO THIS PROJECT