searchcon 2016 | black hat tools for white hat seo with jim kreinbrink, cade lee and garret acott
TRANSCRIPT
![Page 1: SearchCon 2016 | Black Hat Tools for White Hat SEO with Jim Kreinbrink, Cade Lee and Garret Acott](https://reader035.vdocuments.us/reader035/viewer/2022062503/587bc9a81a28ab6c3c8b66cd/html5/thumbnails/1.jpg)
Black Hat tools for White Hat SEO
![Page 2: SearchCon 2016 | Black Hat Tools for White Hat SEO with Jim Kreinbrink, Cade Lee and Garret Acott](https://reader035.vdocuments.us/reader035/viewer/2022062503/587bc9a81a28ab6c3c8b66cd/html5/thumbnails/2.jpg)
Intro to Blackhat
• Penalizing your opponents• Automation• Penalties
![Page 3: SearchCon 2016 | Black Hat Tools for White Hat SEO with Jim Kreinbrink, Cade Lee and Garret Acott](https://reader035.vdocuments.us/reader035/viewer/2022062503/587bc9a81a28ab6c3c8b66cd/html5/thumbnails/3.jpg)
Whitehat? REALLY?
Guest postingLink baitingAbnormal / unnatural focus on EDU/GOVBroken link buildingViral/memeBulk emailing link removal requests
![Page 4: SearchCon 2016 | Black Hat Tools for White Hat SEO with Jim Kreinbrink, Cade Lee and Garret Acott](https://reader035.vdocuments.us/reader035/viewer/2022062503/587bc9a81a28ab6c3c8b66cd/html5/thumbnails/4.jpg)
Ethics
• Working to make it happen (Garret)• Fundamental vs Technical (Cade)
![Page 5: SearchCon 2016 | Black Hat Tools for White Hat SEO with Jim Kreinbrink, Cade Lee and Garret Acott](https://reader035.vdocuments.us/reader035/viewer/2022062503/587bc9a81a28ab6c3c8b66cd/html5/thumbnails/5.jpg)
Black hat parts of white hat seo
• WMT shows you are an SEO• You are manipulating results with 1400 word articles• Cast aspersions on your industry• “Questions to ask before hiring an SEO”• Analytics Is a must have- Must see bounce rate, engagement•Garret has site with 1% bounce rate
![Page 6: SearchCon 2016 | Black Hat Tools for White Hat SEO with Jim Kreinbrink, Cade Lee and Garret Acott](https://reader035.vdocuments.us/reader035/viewer/2022062503/587bc9a81a28ab6c3c8b66cd/html5/thumbnails/6.jpg)
Black hat parts of white hat seo
![Page 7: SearchCon 2016 | Black Hat Tools for White Hat SEO with Jim Kreinbrink, Cade Lee and Garret Acott](https://reader035.vdocuments.us/reader035/viewer/2022062503/587bc9a81a28ab6c3c8b66cd/html5/thumbnails/7.jpg)
Blackhat Processes
• Keyword Research• Spinning articles• Outreach research• Link verification• Getting things indexed
![Page 8: SearchCon 2016 | Black Hat Tools for White Hat SEO with Jim Kreinbrink, Cade Lee and Garret Acott](https://reader035.vdocuments.us/reader035/viewer/2022062503/587bc9a81a28ab6c3c8b66cd/html5/thumbnails/8.jpg)
Intro to Blackhat
• Penalizing your opponents• Automation• Penalties
![Page 9: SearchCon 2016 | Black Hat Tools for White Hat SEO with Jim Kreinbrink, Cade Lee and Garret Acott](https://reader035.vdocuments.us/reader035/viewer/2022062503/587bc9a81a28ab6c3c8b66cd/html5/thumbnails/9.jpg)
Whitehat Processes
• Persona Research• Keyword Research•Check Rankings*• Content Creation• Outreach research• Performance*
•Architecture / Easy navigation*•Conversion optimization*•Disavow links
•*both black and whitehat
![Page 10: SearchCon 2016 | Black Hat Tools for White Hat SEO with Jim Kreinbrink, Cade Lee and Garret Acott](https://reader035.vdocuments.us/reader035/viewer/2022062503/587bc9a81a28ab6c3c8b66cd/html5/thumbnails/10.jpg)
Keyword Research
![Page 11: SearchCon 2016 | Black Hat Tools for White Hat SEO with Jim Kreinbrink, Cade Lee and Garret Acott](https://reader035.vdocuments.us/reader035/viewer/2022062503/587bc9a81a28ab6c3c8b66cd/html5/thumbnails/11.jpg)
Check Rankings: Proxies
![Page 12: SearchCon 2016 | Black Hat Tools for White Hat SEO with Jim Kreinbrink, Cade Lee and Garret Acott](https://reader035.vdocuments.us/reader035/viewer/2022062503/587bc9a81a28ab6c3c8b66cd/html5/thumbnails/12.jpg)
Content Creation• Kontent Machine• Article Builder• Best Spinner
• *both black and whitehat do this
![Page 13: SearchCon 2016 | Black Hat Tools for White Hat SEO with Jim Kreinbrink, Cade Lee and Garret Acott](https://reader035.vdocuments.us/reader035/viewer/2022062503/587bc9a81a28ab6c3c8b66cd/html5/thumbnails/13.jpg)
Content Creation
![Page 14: SearchCon 2016 | Black Hat Tools for White Hat SEO with Jim Kreinbrink, Cade Lee and Garret Acott](https://reader035.vdocuments.us/reader035/viewer/2022062503/587bc9a81a28ab6c3c8b66cd/html5/thumbnails/14.jpg)
Content Creation
![Page 15: SearchCon 2016 | Black Hat Tools for White Hat SEO with Jim Kreinbrink, Cade Lee and Garret Acott](https://reader035.vdocuments.us/reader035/viewer/2022062503/587bc9a81a28ab6c3c8b66cd/html5/thumbnails/15.jpg)
Outreach research
![Page 16: SearchCon 2016 | Black Hat Tools for White Hat SEO with Jim Kreinbrink, Cade Lee and Garret Acott](https://reader035.vdocuments.us/reader035/viewer/2022062503/587bc9a81a28ab6c3c8b66cd/html5/thumbnails/16.jpg)
Outreach research
![Page 17: SearchCon 2016 | Black Hat Tools for White Hat SEO with Jim Kreinbrink, Cade Lee and Garret Acott](https://reader035.vdocuments.us/reader035/viewer/2022062503/587bc9a81a28ab6c3c8b66cd/html5/thumbnails/17.jpg)
Outreach research
![Page 18: SearchCon 2016 | Black Hat Tools for White Hat SEO with Jim Kreinbrink, Cade Lee and Garret Acott](https://reader035.vdocuments.us/reader035/viewer/2022062503/587bc9a81a28ab6c3c8b66cd/html5/thumbnails/18.jpg)
Outreach research
![Page 19: SearchCon 2016 | Black Hat Tools for White Hat SEO with Jim Kreinbrink, Cade Lee and Garret Acott](https://reader035.vdocuments.us/reader035/viewer/2022062503/587bc9a81a28ab6c3c8b66cd/html5/thumbnails/19.jpg)
Disavow Links
• Scrapeboxto check DA,indexation
![Page 20: SearchCon 2016 | Black Hat Tools for White Hat SEO with Jim Kreinbrink, Cade Lee and Garret Acott](https://reader035.vdocuments.us/reader035/viewer/2022062503/587bc9a81a28ab6c3c8b66cd/html5/thumbnails/20.jpg)
Reporting Metrics: Scrapebox
![Page 21: SearchCon 2016 | Black Hat Tools for White Hat SEO with Jim Kreinbrink, Cade Lee and Garret Acott](https://reader035.vdocuments.us/reader035/viewer/2022062503/587bc9a81a28ab6c3c8b66cd/html5/thumbnails/21.jpg)
Scrapebox:Broken Link Building
• Broken linkchecker
![Page 22: SearchCon 2016 | Black Hat Tools for White Hat SEO with Jim Kreinbrink, Cade Lee and Garret Acott](https://reader035.vdocuments.us/reader035/viewer/2022062503/587bc9a81a28ab6c3c8b66cd/html5/thumbnails/22.jpg)
Get an “in” for link building
• Broken link• Malware
![Page 23: SearchCon 2016 | Black Hat Tools for White Hat SEO with Jim Kreinbrink, Cade Lee and Garret Acott](https://reader035.vdocuments.us/reader035/viewer/2022062503/587bc9a81a28ab6c3c8b66cd/html5/thumbnails/23.jpg)
Local: Find citations
• It's also great for local seo by finding competitors citation sources (input their NAP as keywords -competitorsite.com)
![Page 24: SearchCon 2016 | Black Hat Tools for White Hat SEO with Jim Kreinbrink, Cade Lee and Garret Acott](https://reader035.vdocuments.us/reader035/viewer/2022062503/587bc9a81a28ab6c3c8b66cd/html5/thumbnails/24.jpg)
Link Building
![Page 25: SearchCon 2016 | Black Hat Tools for White Hat SEO with Jim Kreinbrink, Cade Lee and Garret Acott](https://reader035.vdocuments.us/reader035/viewer/2022062503/587bc9a81a28ab6c3c8b66cd/html5/thumbnails/25.jpg)
Link Building
![Page 26: SearchCon 2016 | Black Hat Tools for White Hat SEO with Jim Kreinbrink, Cade Lee and Garret Acott](https://reader035.vdocuments.us/reader035/viewer/2022062503/587bc9a81a28ab6c3c8b66cd/html5/thumbnails/26.jpg)
Link Building
![Page 27: SearchCon 2016 | Black Hat Tools for White Hat SEO with Jim Kreinbrink, Cade Lee and Garret Acott](https://reader035.vdocuments.us/reader035/viewer/2022062503/587bc9a81a28ab6c3c8b66cd/html5/thumbnails/27.jpg)
Local: Find citations
![Page 28: SearchCon 2016 | Black Hat Tools for White Hat SEO with Jim Kreinbrink, Cade Lee and Garret Acott](https://reader035.vdocuments.us/reader035/viewer/2022062503/587bc9a81a28ab6c3c8b66cd/html5/thumbnails/28.jpg)
Scrapebox
Find relevant blogs, forums, tumblrs, etc.
![Page 29: SearchCon 2016 | Black Hat Tools for White Hat SEO with Jim Kreinbrink, Cade Lee and Garret Acott](https://reader035.vdocuments.us/reader035/viewer/2022062503/587bc9a81a28ab6c3c8b66cd/html5/thumbnails/29.jpg)
Blackhat ToolsScrapeboxSEO presserMicroniche finderImage grabberBest spinnerUlitmate demonBlackhattools.comGsa rankerGscraperTraffic Booster Pro V3Rankwyz
Hacking is short-term
SERPs are longterm
![Page 30: SearchCon 2016 | Black Hat Tools for White Hat SEO with Jim Kreinbrink, Cade Lee and Garret Acott](https://reader035.vdocuments.us/reader035/viewer/2022062503/587bc9a81a28ab6c3c8b66cd/html5/thumbnails/30.jpg)
Resources
https://www.searchenginejournal.com/using-black-hat-tools-white-hat-purposes/68455/
http://www.pushon.co.uk/blog/top-5-white-hat-and-black-hat-search-optimisation-techniques/
http://backlinko.com/white-hat-seo
https://moz.com/blog/white-hat-seo-it-fing-works-12421
http://www.linkresearchtools.com/case-studies/scrapebox-seo-workflows/
http://www.elephate.co/guide-white-hat-seo-scrapebox/
https://www.quicksprout.com/the-advanced-guide-to-link-building-chapter-8/