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Rovereto, 6 settembre 2012
Search, Social & e-commerce Marco Loguercio ( @marcologuercio)
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Il mio personal shopper
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SEARCH
SOCIAL
E-COMMERCE/ INFOCOMMERCE
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vs
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August 2007 “Marketing’s New Key Metric: Engagement”
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The Zero Moment of Truth
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http://www.youtube.com/watch?v=g40rrWBx2ok
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Titolo
Evolution of SEM: it’s all about me! Here! Now!
It’s all about me! Here! Now!
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http://searchenginewatch.com/article/2166559/6-Funny-Google-Project-Glass-Parody-Videos
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Titolo
Testo
If the past is search, The future is prediction and
suggestion.
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http://www.marketingvox.com/users-want-ease-of-decision-more-than-engagement-051046/
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SEO = Search Engine Optimization X
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SEO = Search Experience Optimization
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SEO & Social
I «segnali sociali» *possono* essere correlati con un miglioramento del ranking, ma non esserne la causa
FB Likes e ranking possono essere
correlati, senza che i Likes siano però un fattore di ranking
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Google is not a search engine.
Google is a reputation-management
system.
And that's one of the most powerful
reasons so many CEOs have become
more transparent.
The See-Through CEO, 2007 [link]
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http://www.leapfrogg.co.uk/froggblog/2012/07/the-importance-of-customer-insight-to-search-strategy/
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Finding Strategy
Gli asset su cui si opera SEO & Social Media Optimization User Generated Content Search Advertising
• Search • Content targeting • Site targeting • Remarketing
Social Media Marketing • Facebook • Twitter • Youtube • Flickr • Linkedin
Social Media Advertising • Facebook • Twitter
… e altro (anche a seconda del business)
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Sono le persone che devono essere al centro della vostra
strategia search – non le parole chiave
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SEMS S.r.l. Viale del Ghisallo n. 20, 20151 Milano (Italy) Tel. +39 02 899681 || [email protected] || www.sems.it
Grazie
Marco Loguercio @marcologuercio www.marcologuercio.com
About Marco Loguercio
Attivo nel marketing digitale dal 1996 Pioniere del Search Marketing in Italia Fondatore e A.D. di SEMS (www.sems.it) Consulente per diverse piccole e grandi aziende Autore di libri e white paper, relatore a convegni e conferenze…