search marketing thursday 05-04-2012 - lauren van der heijden

YOUR LOGO IAB Nederland Lauren van der Heijden Search Marketing Thursday 05-04-2012

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Page 1: Search Marketing Thursday 05-04-2012 - Lauren van der Heijden

IAB NederlandLauren van der HeijdenSearch Marketing Thursday05-04-2012

Page 2: Search Marketing Thursday 05-04-2012 - Lauren van der Heijden

YOUR LOGO

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Missie

Het Interactive Advertising Bureau gelooft dat de toekomst van advertising digitaal is en stelt zich ten doel om de digitale marketing en communicatie industrie te ontwikkelen en verder te professionaliseren.

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Strategie en doelstellingen

INSPIRE

De markt inspireren door middel van Events Nationale & Internationale publicaties IAB Column & Barometer

EDUCATE

Marketeers opleiden aan de hand van Handboeken & whitepapers Training & site clinics Executive sessions

REGULATE

Reguleren en verdedigen van de belangen van de sector via Standaarden Lobby Richtlijnen & gedragscodes

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Implementatie E-Privacy directive

Feb 2011

Wijziging telecommunicatiewet

Mrt 2011‘Cookie Coalitie’

Apr 2011Zelfregulerende

gedragscode

Apr 2011Volg-me-niet register

Jun 2011PVV amendement

Jun 2011Start Lobby traject

Sep 2011Vragenronde 1

Dec 2011Vragenronde 2

Mei 2012Behandeling eerste

kamer

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Timeline Europese wetgeving

Feb 2012Uitlekken Data

Protection Legislation

2015Nieuwe wetgeving

2015-2016Implementatie

nieuwe wetgeving

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