search marketing report | chrome realty

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Client: Chrome Realty LLC Web Traffic Report: Sept23 – Nov13, 2013 Campaign: Digital Presence On & Off Site Optimization, Content & Traffic Generation, Link Building

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This is a short report for a Search Marketing Campaign performed under the umbrella of Web Analytics class at NYU. The client is Chrome Realty LLC.

TRANSCRIPT

Page 1: Search Marketing Report | Chrome Realty

Client: Chrome Realty LLC

Web Traffic Report: Sept23 – Nov13, 2013

Campaign: Digital Presence On & Off Site Optimization, Content & Traffic Generation, Link Building

Page 2: Search Marketing Report | Chrome Realty

services

• real estate• official translations• power of attorney• notarizations• apostille• point and insurance• legal representation

Page 3: Search Marketing Report | Chrome Realty
Page 4: Search Marketing Report | Chrome Realty

tools used

Page 5: Search Marketing Report | Chrome Realty

MetricsMONTH PAGE

VIEWSAVG. VISIT DURATION

BOUNCE RATE VISITORS SOURCES OF TRAFFIC TOP CONTENT

SEPTEMBER 14 00:01:23 32.6% 18 DIRECT: 68% ORG. SEARCH: 12% REFERRAL: 2% SOCIAL: 2%

LANDING PAGE

OCTOBER 215 00:02:50 51.2% 36 DIRECT: 42% ORG. SEARCH: 40% REFERRAL: 17% SOCIAL: 11%

LANDING PAGE

NOVEMBER 865 00:04:12 49.4% 153 DIRECT: 46% ORG. SEARCH: 36% REFERRAL: 19% SOCIAL: 9%

LANDING PAGE

Page 6: Search Marketing Report | Chrome Realty

Metrics

Page 7: Search Marketing Report | Chrome Realty

Metrics

Page 8: Search Marketing Report | Chrome Realty

PAGEVIEWS From 14 to 809VISITS From 28 to 506

UNIQUE VISITORS From 18 to 143AVG SITE DURATION From 00:01:23 to 00:04:38

LINKS ON GOOGLE From 2 to 37 FACEBOOK FRIENDS From 0 to 28

LINKEDIN FOLLOWERS From 0 to 25

KPIs | Overview of Achievements

Page 9: Search Marketing Report | Chrome Realty

recommendations

• live chat• online partnerships• facebook ads• back-end• guest blogging • social media• move on, SEM

Page 10: Search Marketing Report | Chrome Realty

..questions