search is more than google

93
22/06/22 www.rba.co.uk 1 Search is more than Google Thursday, 26 th September 2013 NOLUG, Oslo This presentation is licensed under a Creative Commons Attribution 3.0 License Karen Blakeman, RBA Information Services [email protected] , http://www.rba.co.uk/search/ twitter.com/karenblakeman Slides will be available on http://www.authorstream.com and http://www.slideshare.com/ . Also available temporarily at http://www.rba.co.uk/as/

Upload: karen-blakeman

Post on 08-May-2015

3.026 views

Category:

Technology


2 download

DESCRIPTION

Presentation given to the Norwegian Online User Group (NOLUG) in Oslo, 26th September 2013. Includes advanced Google commands, Google alternatives, social media, open access.

TRANSCRIPT

Page 1: Search is more than Google

11/04/23 www.rba.co.uk 1

Search is more than Google

Thursday, 26th September 2013NOLUG, Oslo

This presentation is licensed under a Creative Commons Attribution 3.0 License

Karen Blakeman, RBA Information Services

[email protected], http://www.rba.co.uk/search/

twitter.com/karenblakeman

Slides will be available on http://www.authorstream.com and http://www.slideshare.com/. Also available temporarily at

http://www.rba.co.uk/as/

Page 2: Search is more than Google

11/04/23 www.rba.co.uk 2

Page 3: Search is more than Google

11/04/23www.rba.co.uk

3

http://www.gartner.com/newsroom/id/1947315

Users more technologically savvy

More powerful, affordable mobile devices

Ever available self-service cloud

Page 4: Search is more than Google

11/04/23 www.rba.co.uk 4

Whatever, whenever and wherever you want....

Page 5: Search is more than Google

11/04/23 www.rba.co.uk 5

http://searchengineland.com/4-mobile-search-trends-tackled-at-smx-west-2013-151657

4 Mobile Search Trends Tackled At SMX West 2013

“mobile search has grown to a quarter (25%) of all search….predict that by the end of 2013, a mobile device will be behind 1 out of every 3 searches.”

Desktop Search Activity Hits All-Time High In March: 20+ Billion Searches [comScore] – US data

http://searchengineland.com/desktop-search-activity-hits-all-time-high-in-march-20-billion-searches-comscore-155649

Page 6: Search is more than Google

Different positioning of search options and menus

Some search features may not be present

11/04/23 www.rba.co.uk 6

Page 7: Search is more than Google

Gary's Social Media Count | PERSONALIZE MEDIA http://www.personalizemedia.com/garys-social-media-count/

11/04/23 www.rba.co.uk 7

Page 8: Search is more than Google

Where Did All The Search Traffic Go http://www.buzzfeed.com/aswini/where-did-all-the-search-traffic-go

11/04/23 www.rba.co.uk 8

Referrals from Facebook and Google to publishers on the BuzzFeed NetworkImage by Aswini Anburajan

Page 10: Search is more than Google

Google Now http://www.google.co.uk/landing/now/

11/04/23 www.rba.co.uk 10

Google Now: Taking the Search Out of Search - Search Engine Watch http://searchenginewatch.com/article/2273399/Google-Now-Taking-the-Search-Out-of-Search

Page 11: Search is more than Google

11/04/23 www.rba.co.uk 11Your account has been DELETED!!

Service Unavailable

$$$$$

What’s not to love?

Page 12: Search is more than Google

Google for search

11/04/23 www.rba.co.uk 12http://www.artofeurope.com/prints/poetical/homer_simpson_poster.htm

Page 13: Search is more than Google

Five things you need to know about Google

1. Google personalises your search

Non-personalised search Personalised search

Page 14: Search is more than Google

Single Google profile across all services

11/04/23 www.rba.co.uk 14

Videos occupy top 12 slots

Results from Chrome Incognito

Oi, Google! NO!! http://www.rba.co.uk/wordpress/2012/10/18/oi-google-no/

Page 15: Search is more than Google

Private browsing - quickest way “un-personalise”search

Chrome - New Incognito window - Ctrl+Shift+N

FireFox - File, New Private Window - Ctrl+Shift+P

Internet Explorer – Tools, InPrivate Browsing [location varies depending on which version you have] - Ctrl+Shift+P

Opera – File, New Private Window - Ctrl+Shift+N

Safari – click on Safari next to the Apple symbol in the menu bar, select Private Browsing and then click on OK.

Will not remove country personalisation

Page 16: Search is more than Google

Five things you need to know about Google

2. Google automatically looks for variations on your search terms and sometimes drops terms from your search

– Google does not tell you it has ignored some of your terms

– “..” around terms, phrases, names, titles of documents does not always work

– To force an exact match and inclusion of a term in a search prefix it with ‘intext:’

public transport intext:algal biofuels

– Use Verbatim for an exact match search

Page 17: Search is more than Google

Google Verbatim

Page 18: Search is more than Google

Google.no Ordrett

11/04/23 www.rba.co.uk 18

Page 19: Search is more than Google

Five things you need to know about Google

3. Google web search does not search everything it has in its database

– two indexes: main, default index and the supplemental index

– supplemental index may contain less popular, unusual, specialist material

– supplemental index comes into play when Google thinks your search has returned too few results

– Verbatim and some advanced search commands seems to trigger a search in the supplemental index

Page 20: Search is more than Google

“Normal” search136,000

Search after Verbatim/Ordrett is applied 567,000

Page 21: Search is more than Google

Five things you need to know about Google

4. Google changes its algorithms several hundred times a year How Google makes improvements to its search algorithm

- YouTube http://youtu.be/J5RZOU6vK4Q

Page 22: Search is more than Google

Five things you need to know about Google

5. We are all Google’s lab rats

Just Testing: Google Users May See Up To A Dozen

Experiments

http://searchengineland.com/just-testing-google-searchers-may-see-up-to-a-dozen-experiments-141570

Mostly minor effects on search but sometimes totally bizarre

results

Google decides that coots are really lions

http://www.rba.co.uk/wordpress/2011/02/12/google-decides-that-coots-are-really-lions/

Update on coots vs. lions

http://www.rba.co.uk/wordpress/2011/02/21/update-on-coots-vs-lions/

Page 23: Search is more than Google

What I see on my screen will not be what you see on your screen, will not be what your colleagues see on theirs, will not be

what your users see.

Google Scholar more consistent – stuck in a time warp?

11/04/23 www.rba.co.uk 23

Page 24: Search is more than Google

Google gets personal

All searches lead to Google+ (they wish!)

Emphasis on individuals/authors

Author verification – linking Google+ profiles to other network profiles, websites, blogs, social media

Travel and local search results displayed in Google+

Searches on locations in Maps – information from Google+

Individuals and businesses “encouraged” to become active on Google+

11/04/23 www.rba.co.uk 24

Page 25: Search is more than Google

11/04/23 www.rba.co.uk 25

Page 26: Search is more than Google

Country versions of Google and local information

Country versions of Google give priority to local content

Useful if you are researching a person, company, or sector in another country

Different search options

Go to the relevant country version of Google, for example www.google.no, www.google.com, www.google.co.uk

Google International Domains List of Country and Language Codes

– http://www.distilled.net/blog/uncategorized/google-cctlds-and-associated-languages-codes-reference-sheet/

11/04/23 www.rba.co.uk 26

Page 27: Search is more than Google

Searching foreign language pages

A significant amount of information is in the local language

Google has removed the extremely useful “Translated foreign pages” search option

This is how it can be done now

1.Use Google Translate (http://translate.google.com/) to translate your search into the required language.

2.Copy the translated search and paste it into Google search.

3.Google Chrome will offer to translate page If using another browser click on the ‘Translate this page’ link next to a result to view a translation of just that page.

11/04/23 www.rba.co.uk 27

Page 28: Search is more than Google

11/04/23 www.rba.co.uk 28

Page 29: Search is more than Google

Some of the old tricks still work

Repeat important search terms in your search strategy

Change the order of your terms

" " around phrases (but not reliable)

- to exclude a term

to stand in for one or more words solar * panels Finds solar photovoltaic panels, solar PV panels, solar water heating panels

11/04/23 www.rba.co.uk 29

Page 30: Search is more than Google

Google commands

Think file format– PDF for research documents, government reports, industry

papers

– ppt or pptx for presentations, tracking down an expert on a topic

– xls or xlsx for spreadsheets containing data

Use the advanced search screen or the filetype: command zeolites environmental remediation filetype:pdf

"north sea" deep water drilling filetype:ppt

"north sea" deep water drilling filetype:pptx

annual average global temperature 1960..2012 filetype:xls

annual average global temperature 1960..2012 filetype:xlsx

11/04/23 www.rba.co.uk 30

Page 31: Search is more than Google

Google commands

Site searchFor searching large websites, or groups of sites by type for example government, academic

But not all country domains include organisation type

Can exclude sites using -site:

Use advanced search screen or site: command

organ donation statistics Wales site:nhs.uk

organ donation statistics Wales site:ac.uk

organ donation statistics site:wales.gov.uk

organ donation statistics Wales -site:au

11/04/23 www.rba.co.uk 31

Page 32: Search is more than Google

Google commands

Numeric range search

Anything to do with numbers and quantities: years, temperatures, weights, distances, prices etc

Use the advanced search screen or type in your two numbers separated by two full stops as part of your search

  world oil demand forecasts 2015..2030

world oil demand forecasts 80..100 mb/d 2015..2030

Toblerone 1..6 kg

11/04/23 www.rba.co.uk 32

Page 33: Search is more than Google

toblerone 1..6 kg

11/04/23 www.rba.co.uk 33

Page 34: Search is more than Google

Date

Information that has been published within the last hour, day, week, month, year or your own date range

11/04/23 www.rba.co.uk 34

Page 35: Search is more than Google

daterange:

Date option in the menus does not work with Verbatim

Use daterange: command instead

Uses Julian date format (fractions omitted)

Julian Date Converter http://aa.usno.navy.mil/data/docs/JulianDate.php/

Syntax– for example pages between June 20th and June 26th 2012

talking about the Statoil/Rosneft cooperation daterange:2456098-2456104 Statoil Rosneft

11/04/23 www.rba.co.uk 35

Page 36: Search is more than Google

daterange: the easy way

Third party tools for the daterange: search for example http://gmacker.com/web/content/gDateRange/gdr.htm then apply Verbatim/Ordrett

11/04/23 www.rba.co.uk 36

Page 37: Search is more than Google

Google Public Data Explorer

http://www.google.com/publicdata/

One of Google's best kept secrets!

11/04/23 www.rba.co.uk 37

Page 38: Search is more than Google

Google Public Data Explorer

11/04/23 www.rba.co.uk 38

Page 39: Search is more than Google

Statista http://www.statista.com/

“The Statistics Portal for Market Data, Market Research and Market Studies”

– 60,000 topics from over 18,000 sources

– http://www.statista.com/topics/

– some information free, registration (free) required

– Chart of the Day

11/04/23 www.rba.co.uk 39

Page 40: Search is more than Google

Datamarket http://datamarket.com/

Open portal to datasets worldwide and market research

Creates visualisations of the data

11/04/23 www.rba.co.uk 40

Page 41: Search is more than Google

http://www.offstats.auckland.ac.nz/

11/04/23 www.rba.co.uk 41

Page 42: Search is more than Google

Google nutrition facts (not available in all countries)

11/04/23 www.rba.co.uk 42

Information from Wikipedia and USDA

Page 43: Search is more than Google

Exclusive to Google.com – recipes!

11/04/23 www.rba.co.uk 43

Page 44: Search is more than Google

Bing/Yahoo

http://www.bing.com/ http://www.yahoo.com/

Yahoo now uses Bing’s database, commands and ranking algorithms

No advanced search screen - use commands. List at Advanced Operator Reference http://msdn.microsoft.com/en-us/library/ff795620.aspx

filetype: site: inbody: inurl:

AND, NOT, OR parentheses for complex Boolean searches

NEAR:n where n is a number, specifies that the terms must be within that number of words of each other and in any order

- director NEAR:3 marketing

11/04/23 www.rba.co.uk 44

Page 45: Search is more than Google

Bing gets personal – US version only

11/04/23 www.rba.co.uk 45

Page 46: Search is more than Google

DuckDuckGo – http://duckduckgo.com/

Does not track, does not personalise

Results are a compilation of about 50 sources including Wikipedia, Wolfram Alpha, Bing, Blekko and its own Web crawler DuckDuckBot

Advanced search commands include:

site: inbody: intitle: filetype: sort:date to sort by date (uses results from Blekko)region:cc (e.g. de) to boost a country

DuckDuckGo Syntax http://help.duckduckgo.com/customer/portal/articles/300304

DuckDuckGo – silly name but a neat little search tool http://www.rba.co.uk/wordpress/2011/11/07/duckduckgo-silly-name-but-a-neat-little-search-tool/ 11/04/23 www.rba.co.uk 46

Page 47: Search is more than Google

Millionshort http://millionshort.com

Million Short: unearthing information hidden in the dungeons of Google’s results

– http://www.rba.co.uk/wordpress/2012/10/04/million-short-unearthing-stuff-hidden-in-the-dungeons-of-googles-results/

Uses Bing API plus other sources

Great for finding specialist articles that Google buries beyond reach

Removes top 10k sites from results - can change to top million, 100k, 1k, 100

Can add sites back in, can block sites

Can “Boost!” sites so that they always appear at the top

Can use site: and filetype: commands

Country versions give different results (under Manage Settings and Country)11/04/23 www.rba.co.uk 47

Page 48: Search is more than Google

Yandex http://www.yandex.com/

International version of the Russian search engine

For filetype use mime: zeolites environmental remediation mime:pptx

site: command supportedzeolites environmental remediation site:ac.uk

Has an advanced search screen at http://yandex.com/search/advanced

11/04/23 www.rba.co.uk 48

Page 49: Search is more than Google

Blekko http://blekko.com/

11/04/23 www.rba.co.uk 49

Page 50: Search is more than Google

Ask

http://www.ask.com/ http://uk.ask.com/

11/04/23 www.rba.co.uk 50

Page 51: Search is more than Google

Teoma http://www.teoma.com/

11/04/23 www.rba.co.uk 51

Page 52: Search is more than Google

eTools.ch

11/04/23 www.rba.co.uk 52

Page 53: Search is more than Google

Google Art Projecthttp://www.googleartproject.com/ http://www.google.com/culturalinstitute/project/art-project

11/04/23 www.rba.co.uk 53

Page 54: Search is more than Google

Photos - Google

11/04/23 www.rba.co.uk 54

Page 55: Search is more than Google

Google images – usage rights

Google advanced image search - use the usage rights, but

always double check the licence on the web site

Licence may be assigned to another image on the page rather

than the one you want to use

11/04/23 www.rba.co.uk 55

Page 56: Search is more than Google

Photos - Bing

11/04/23 www.rba.co.uk 56

Page 57: Search is more than Google

Photos – Flickr (Creative Commons attribution)

11/04/23 www.rba.co.uk 57

Page 58: Search is more than Google

http://www.flickr.com/creativecommons

11/04/23 www.rba.co.uk 58

Page 59: Search is more than Google

Photos – Google+

11/04/23 www.rba.co.uk 59

Page 60: Search is more than Google

Photos – Pinterest.com

11/04/23 www.rba.co.uk 60

Page 61: Search is more than Google

Open Access in the UK

Page 62: Search is more than Google

Mandated open access

US

All research publications resulting from work funded by the US National Institutes of Health are expected to be deposited in PubMed Central (http://www.ncbi.nlm.nih.gov/pmc/)

– some material embargoed for up to 12 or 24 months (http://www.ncbi.nlm.nih.gov/pmc/journals/)

– Europe PubMed Central (http://europepmc.org/) part of PMC network of international repositories

White House announces new US open-access policy : Nature News Blog http://blogs.nature.com/news/2013/02/us-white-house-announces-open-access-policy.html

UK

1st of April 2013 - researchers at UK Research Institutions are expected to publish as open access any peer‐reviewed research papers and conference proceedings that acknowledge Research Council UK funding11/04/23 www.rba.co.uk 62

Page 63: Search is more than Google

Gold versus Green OA in the UK

Gold OA– researchers publish their articles in journals that offer open

access publishing (can be established “conventional” publishers)– articles can be made available free of charge to readers

immediately – author or institution/department pays article processing fee

Green OA – researchers deposit copies of articles in an institutional or

subject-based repository, subject to copyright/license permissions

– repository makes copies available to the public after a period of embargo

– period of embargo varies (for example http://cdn.elsevier.com/assets/pdf_file/0018/121293/external-embargo-list_2013.pdf)

11/04/23 www.rba.co.uk 63

Page 64: Search is more than Google

http://cdn.elsevier.com/assets/pdf_file/0018/121293/external-embargo-list_2013.pdf

11/04/23 www.rba.co.uk 64

Page 65: Search is more than Google

Problems

Different licenses– CC-BY (UK Gold)

– CC-BY-NC (UK Green)

Not all journals have an open access option

Hybrid peer review journals versus non peer reviewed “open access” journals and articles

Varying embargo periods (6months – 3 years)

Costs to the author/institution

11/04/23 www.rba.co.uk 65

Page 67: Search is more than Google

Fragmentation

Where are the open access publications?

– Individual OA articles within existing subscription journals (hybrid journals)

– Separate OA journals

– Aggregators e.g. Scopus, Web of Science, Google Scholar

– Institutional or authors’ personal repositories

11/04/23 www.rba.co.uk 67

Page 68: Search is more than Google

So many search tools!

A selection from http://www.rba.co.uk/search/links.shtml#research

11/04/23 www.rba.co.uk 68

Directories and search tools that seem to cover the same repositories and resources give different results

Page 69: Search is more than Google

Google Scholar http://scholar.google.com/

Includes open access material, pre-prints, institutional repositories (but not necessarily author self archived repositories)

Includes material that is NOT peer reviewed but is structured and looks like an academic article (title in large font, authors, affiliations, abstract, keywords, citations)

Pre-prints and IR copies may differ from final published version – charts and images may be redacted because of copyright restrictions

11/04/23 www.rba.co.uk 69

Page 70: Search is more than Google

Google Scholar

11/04/23 www.rba.co.uk 70

Does NOT use the publishers’ metadata

Date and author search looks in the area of the document where those elements are usually found

Page numbers, part of an address, data item may be mistaken for publication year

Issues over “suspect” open access journals

Page 71: Search is more than Google

http://masseyblogs.ac.nz/library/2013/08/19/scopus-youre-unravelling-2/

11/04/23 www.rba.co.uk 71

Page 72: Search is more than Google

Bad Google Scholar Results | Academic Librarian https://blogs.princeton.edu/librarian/2012/10/bad-google-scholar-results/

Gray, Jerry E., et al. Scholarish: Google Scholar and its Value to the Sciences. Issues in Science and Technology Librarianship. Summer 2012 http://www.istl.org/12-summer/article1.html

Hamilton, Michelle C, Janz, Margaret M and Hauser, Alexandra. Can librarians trust resources found on Google Scholar? Yes… and no. Impact of Social Sciences: Maximizing the impact of academic research .17 September 2012. http://blogs.lse.ac.uk/impactofsocialsciences/2012/09/17/can-science-students-and-researchers-trust-resources-found-on-google-scholar-yes-and-no/

Kramer, Bianca and Sieverts, Eric. Beyond coverage #ili2012. Slideshare. 27 October 2012. http://www.slideshare.net/bmkramer/beyond-coverage-ili2012

HLWIKI International. Google scholar bibliography. UBC HealthLib Wiki - A Knowledge-Base for Health Librarians. http://hlwiki.slais.ubc.ca/index.php/Google_scholar_bibliography 11/04/23 www.rba.co.uk 72

Page 73: Search is more than Google

Microsoft Academic Search

http://academic.research.microsoft.com/

Journal articles, pre-prints, post-prints, conference proceedings, reports and white papers

Free to use but the full text of some papers can only be viewed on payment of a fee to the original journal publisher

Author may have several different profiles and articles may be assigned to wrong author

Sometimes very slow to load

11/04/23 www.rba.co.uk 73

Page 74: Search is more than Google

Microsoft Academic Search

11/04/23 www.rba.co.uk 74

Page 75: Search is more than Google

Microsoft Academic Search

11/04/23 www.rba.co.uk 75

Page 76: Search is more than Google

Fragmentation

Not just problems with Open Access repositories

Research discussed and debated where?– letters to the journal?

– blog postings and comments

– Google+

– Linkedin

– Researchgate

– Facebook

– Community forums

– Subject based websites

Same blog posting or article may be duplicate in several different places

– comments will not be duplicated – separate and possibly different conversations

11/04/23 www.rba.co.uk 76

Page 77: Search is more than Google

Where’s the information???

11/04/23 www.rba.co.uk 77

Page 78: Search is more than Google

Twitter search

Great for following events (follow the hashtag), identifying speakers, industry experts, finding out more about a person’s interests

Use followers, following and lists to find people with similar interests and expertise

Twitter search http://search.twitter.com/, http://twitter.com/search-advanced

Instructions and advanced commands at http://www.rba.co.uk/search/TwitterSearch.shtml

11/04/23 www.rba.co.uk 78

Page 79: Search is more than Google

#ili2009 since:2009-10-01 until:2009-10-31 filter:links

11/04/23 www.rba.co.uk 79

Page 80: Search is more than Google

Facebook Graph Search

Change your language to English US under account settingsFacebook Opengraph Search http://www.youtube.com/watch?v=AKWl8nchpX8

11/04/23 www.rba.co.uk 80

Example not included for privacy reasons

Page 81: Search is more than Google

LinkedIn.com

11/04/23 www.rba.co.uk 81

Page 82: Search is more than Google

Social media & professional networks

11/04/23 www.rba.co.uk 82

Page 83: Search is more than Google

11/04/23 www.rba.co.uk 83

Page 84: Search is more than Google

Paper.li – keyword Biofuelshttp://paper.li/karenblakeman/1321447614

11/04/23 www.rba.co.uk 84

Page 85: Search is more than Google

Scoop.it

11/04/23 www.rba.co.uk 85

Page 86: Search is more than Google

11/04/23 www.rba.co.uk 86

Genuine or fake?

“Discovered” in 1912

Supposed to be the missing link in the evolution of man from apes

Exposed as a fake in 1953 – jawbone of an orangutan attached to the skull of a modern human

Page 87: Search is more than Google

11/04/23 www.rba.co.uk 87

Page 88: Search is more than Google

11/04/23 www.rba.co.uk 88

iPhone 4 to be recalled: it’s true – the Daily Mail says sohttp://www.rba.co.uk/wordpress/2010/06/27/iphone-4-to-be-recalled-its-true-the-daily-mail-says-so/

Phil Bradley's webloghttp://philbradley.typepad.com/phil_bradleys_weblog/2010/06/fair-play-to-richard-ashmore.html

Page 89: Search is more than Google

11/04/23 www.rba.co.uk 89

Page 90: Search is more than Google

11/04/23 www.rba.co.uk 90

http://philbradley.typepad.com/phil_bradleys_weblog/2013/09/fake-facebook-page-amazing-example.html

Page 91: Search is more than Google

The future of search

3. Debate over Open Access continues – a challenge for researchers and information professionals alike

4. Increased fragmentation - information and discussion in multiple locations

5. Search engines continually changing11/04/23 www.rba.co.uk 91

1. More mobile/cloud technologies and apps, increased personalisation of “search”

2. Social and professional networks part of search

Page 92: Search is more than Google

Keeping up to date

Inside Search http://insidesearch.blogspot.com/

Official Google Blog http://googleblog.blogspot.com/

Google Scholar Blog http://googlescholar.blogspot.com/

SearchReSearch http://searchresearch1.blogspot.co.uk/

Search Engine Land http://searchengineland.com/

Search Engine Watch http://searchenginewatch.com/

Karen Blakeman’s Blog http://www.rba.co.uk/wordpress/

Phil Bradley's Blog http://philbradley.typepad.com/

11/04/23 www.rba.co.uk 92

Page 93: Search is more than Google

Thank you!

11/04/23 www.rba.co.uk 93

Karen Blakeman, RBA Information Services

[email protected], http://www.rba.co.uk/search/

twitter.com/karenblakeman

Slides will be available on http://www.authorstream.com and http://www.slideshare.com/. Also available temporarily at

http://www.rba.co.uk/as/