Search in Holland

Bas van den BeldInternational Search Summit November 19th 2009

One sheet about me Bas van den Beld Dutch Studied History Search & social media strategy, consultant, trainer, blogger (Searchcowboys, Searchengineland)

Chief Editor Searchcowboys NetTraject International focus Radioshow

One sheet about Searchcowboys Special focus on Search in Europe Founded in november 2008 Gone public in January 2009 Part of a network of sites Now over 1200 articles Well known in the industry Lots of links, mentions & goodwill

Search in Holland

(It should be in “The Netherlands”, but I'll give you that ;) )

What do the Dutch use?

94%

Search in Holland

The End – thank you

Wait there is more...

Search in Holland

Let's take a good look

To be successful in Holland...

You need to know the Dutch

Some facts 17 million people On 41,526 km2 (16,033 sq mi) Kingdom Democracy We speak our languages: 70% speaks English, 60% German Multicultural / Multireligion

Some online facts 14 million of the 17 million are online (85%) Thats 3,4% of all Europeans online all youngsters are online at least once a week Over 5 million on broadband (in -'08) - 2nd

highest penetration worldwide 80% has a mobile phone

Some online facts 14 million of the 17 million are online (85%) Thats 3,4% of all Europeans online all youngsters are online at least once a week Over 5 million on broadband (in -'08) - 2nd

highest penetration worldwide 80% has a mobile phone

There's more to know about the Dutch

What really is Dutch or “Holland”?

Some think this is Holland

Others think this is Holland

Or this...

Or this...

Or this...

Many think its this...

Many come for this...

All this is Holland

But the Dutch have some specific characteristics

For one thing, they are very diverse

“Poldermodel”

Internationally focussed

But also proud of what's Dutch

The Dutch like to trade

The Dutch like a good deal

The Dutch like their privacy

But they want to know what their neigbours are doing

So how does this translate to online and search?

The Dutch take up international initiatives

But also really use that what comes from home

Dutch like to be able to comment

The Dutch hunt for bargains on marktplaats.nl

A little side step: Ad Market Mini

Don't like cookies

But they like to look at others...

How do the Dutch behave online?

High online percentage

Many small search engines next to Google

1stekeuze http://www.1stekeuze.nl/ AllofNetherlands http://www.AllofNetherlands.com Altavista http://nl.altavista.com/ Autoweb http://www.autowebdir.com/ Botje (Dutch) http://www.botje.nl/ De Beste http://www.debeste.nl/ Dutch Top 50 http://www.dutchtop50.com/index_english.php DMOZ http://dmoz.org/Regional/Europe/ Elite search engine http://www.eli.nl/ Excite http://www.excite.nl/ Ezilon http://www.ezilon.com/regional/netherlands/index.shtmlFlippy (Dutch) http://www.flippy.nl/ Hoppa http://hoppa.com/ ilse http://www.ilse.nl/ Insitor (Dutch) http://nl.insitor.com/ Jongerenweb http://www.jongerenweb.nl/ Kobala (Dutch) http://www.kobala.nl/ Looksmart http://nl.looksmart.co.uk/ Lycos.nl http://www.lycos.nl/ Masterlinks (Dutch) http://www.masterlinks.nl/ MetaSpider http://www.metaspider.nl/ Netherlands Crawler http://www.netherlandscrawler.com/ NL-menu http://www.nl-menu.nl/ Open Directory Project Netherlands http://www.dmoz.nl/ Plein http://www.plein.nl/links/ Rubrieken http://www.rubrieken.com/ Scheveningen http://www.scheveningen-info.com/ Search Holland (Dutch) http://www.search-holland.com/index.asp?lang=nl Search Netherlands http://www.search.nl/ Sharelook http://www.sharelook.nl/ StartPagina http://www.pagina.nl/ StartZoek http://www.startzoek.nl/ SuperZoeker http://www.superzoeker.nl/ Surfboard http://surfboard.ixquick.com/ The King http://www.theking.nl/ Track http://www.track.nl/ Verdwaald http://www.verdwaald.nl/ Vindex http://www.vindex.nl/ Vlug http://www.vlug.nu/ Voelspriet http://www.voelspriet.nl/ Walhello http://www.walhello.com/mainnl.html Web http://www.web.nl/ Wereldstartpagina http://www.wereldstartpagina.nl/ WWWGids http://www.wwwgids.net/ Yahoo! http://dir.yahoo.com/Regional/Countries/Netherlands/ Zoek.nl http://www.zoek.nl/ Zoekhet http://www.zoekhet.nl/ Zoekhond http://www.zoekhond.nl/

Startpagina 2nd largest searchengine (3,5%)

More verticals used

Social Media

Brands are on social media 35 out of the top 100 brands is on social media Twitter most used 2nd Hyves followed by Netlog, Facebook, Linkedin and blogs for campaigning purposes Pages left for dead after the campaign Brands are there but don't know what to do

Our future

Kids very social media minded 1/3 of 8yr olds has a Hyves account... ...with over 50 friend connections MSN most used social media tool Kids watching less tv and looking more tv online 24% of 15 -19 yr olds use YouTube to watch tv- shows Youngsters are not using Twitter

Mobile

Take aways for search in Holland

Take aways for search in Holland● we do use Google a lot

● but there's much to be found in different areas

● verticals are interesting

● want to win the Dutch over? Use offers

● Dutch are very social minded

● be on the Dutch sites

● Go mobile!

Search in Holland

The End (Really!) – thank you

www.searchcowboys.comwww.basvandenbeld.com

www.nettraject.nl

bas@nettraject.nl

twitter.com/basvandenbeld