search history
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![Page 1: Search history](https://reader036.vdocuments.us/reader036/viewer/2022082916/54bf19b84a795908368b4600/html5/thumbnails/1.jpg)
Search Optimization
History of SEO: Section One
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History of Search
The creation of the World Wide Web in the 90’s led to the rapid increase in websites and information on the internet. This created a need for search engines to be added like bing or Google.
Between December 1999 and December 2000, the amount of websites on the Internet increased from 9.5 million to over 25 million (BBC 2002)
Currently there are over 600 million sites on the web (Pingdom 2012)
![Page 3: Search history](https://reader036.vdocuments.us/reader036/viewer/2022082916/54bf19b84a795908368b4600/html5/thumbnails/3.jpg)
The Need To Categorize
1998 Google created web searches for viewers to find sites more accurately using keywords
People use keywords to increase the probability of their site coming up in search results
The result: people learned to monetize through keyword advertising
Google: V1
![Page 4: Search history](https://reader036.vdocuments.us/reader036/viewer/2022082916/54bf19b84a795908368b4600/html5/thumbnails/4.jpg)
Search Engine Optimization
SEO (Search Engine Optimization) is the strategy to get users to your content
Specific keywords in content, video, text, and even the URL itself can be tracked by search engines
Revenue, Consumer Buzz and Market Presence are influenced by SEO
![Page 5: Search history](https://reader036.vdocuments.us/reader036/viewer/2022082916/54bf19b84a795908368b4600/html5/thumbnails/5.jpg)
Search Today
Smart phones allow people to search on the go
Roughly 25% of all searches on Google were done on mobile in Q4 2012 (The Search Agency)
![Page 6: Search history](https://reader036.vdocuments.us/reader036/viewer/2022082916/54bf19b84a795908368b4600/html5/thumbnails/6.jpg)
End of Section OneNext Section: Intro to Mobile Search