Excite, AltaVista,

Lycos, Yahoo

IMPACT

Less

More

PHASE

Limited bandwidth,

processing power

and data base storage

Results given priority

and ordered based on

link popularity

Google

Page Rank

Search was more

targeted but due to lack

of content limited to short

tail keyword search

People were carful to click on a

link due to the time it would take

to load therefore tended to look

deeper and more carefully at

results. Page 10 to 20 of results

HOW PEOPLE’S SEARCH HABITS HAVE EVOLVED

Results based on past

search history and

habits

More content and

better processing

power

All Social media and

videos listed

Using votes for

delivering predictive

results

Targeting user intent

with semantic search

results

Faster and more accurate

results, people are less

patient and enter more

queries rather than go

beyond page 5 of results

Google

Dance Ends Personalised

Search

Universal

Search Social

Signals

Knowledge Engine

(AKA Hummingbird)

Targeted results means

less need to search

deeper and go beyond

page tow of results

Everything in one place

reduces the need to search

on separate Social networks.

With the rise of mobile we

use short tail keywords 2.9

words

In offering predictive results

people middle tail keywords

words and don’t go beyond

page one 3.2 words

People using long-tail

and conversational

phrases on PC, Mobile

and Tablet by typing or

voice search 5.6 words

Pre 1995 20031998 2005 2007 2010 2013 –Present