search experiences branded search engine proposal (groupon uk)-1

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* Notification of Proprietary Information and Confidential Information: This proposal includes data that will not be duplicated, used, or disclosed, in whole or in part, for any purpose other than to evaluate this proposal. Get Your Own Branded Search Engine with Brand Partner Initiative An opportunity for brand dominance in online search. Are You Ready to Join The New Generation of Search? © 2010, Search Experiences, LLC. All Rights Reserved. Proprietary and Confidential. 1501 Broadway, 12 th Floor ~ New York, NY 10036 ~ United States of America E-mail: sales@searchexperiences.com ~ Tel: 1.800.805.5385 ~ Fax: 1.800.805.5389

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Page 1: Search Experiences   branded search engine proposal (groupon uk)-1

* Notification of Proprietary Information and Confidential Information: This proposal includes data that will not be duplicated,

used, or disclosed, in whole or in part, for any purpose other than to evaluate this proposal.

Get Your Own Branded Search Engine with

Brand Partner Initiative

An opportunity for brand dominance in online search.

Are You Ready to Join The New Generation of Search?

© 2010, Search Experiences, LLC. All Rights Reserved. Proprietary and Confidential.

1501 Broadway, 12th Floor ~ New York, NY 10036 ~ United States of America

E-mail: [email protected] ~ Tel: 1.800.805.5385 ~ Fax: 1.800.805.5389

Page 2: Search Experiences   branded search engine proposal (groupon uk)-1

Search Experiences, LLC – Branded Search Solutions Page | 1

If you had foresight and knew the next big thing online and you had the opportunity to

jump on board when the window presented itself would you?

is currently bringing together a consortium of strategic partners

from the leading content providers online. This brings about an innovative service…

Custom Search Engine Solutions for large brands.

This presents an entirely new form of media that is

both potent and affordable, with endless perks

from daily brand awareness to access to the

purest forms in consumer engagement.

Join Brand Partner Initiative.

Your chance to affordably align your brand

with the most popular activity online…SEARCH!

Contents

About

Opportunity Knocks…

Why a Branded Search Engine?

The Effect

Branded Search Engine Primary Benefits

Branded Search Engine Package Features

The Difference

* The trademarks and logos displayed in this proposal are the registered trademarks of the respected companies and are used

solely for educational purposes. Nothing contained should be construed as granting, by implication, estoppel or otherwise, any

license or right to use any trademarks or logos without the express written permission of the respected owners.

Page 3: Search Experiences   branded search engine proposal (groupon uk)-1

Search Experiences, LLC – Branded Search Solutions Page | 2

Headquartered in the heart of New York City’s Time Square,

is pushing the boundaries of innovation and

creativity in the integrated media space by designing and developing

Custom Search Solutions using cutting edge Web 3.0 technology.

Supported by a strong team of Authorized Resellers in strategic media

agencies around the world, is stirring waves in the search industry

while gaining a critical mass of clients and establishing a strong presence as first mover.

mission is to become the World Leader in

Custom Search Solutions and create a new paradigm shift in

common search usage behavior, which will shape the future of

search as we know it. Simply put, we are changing the way the

world searches the web.

Head Office: Search Experiences, LLC ~ 1501 Broadway, 12th Floor ~ New York, NY 10036

United States of America ~

1-800-805-5385 Hours Mon-Fri, 9:00 am - 5:00 pm, EST

invites you to seize this exceptional opportunity to show your

customers that you are striving to meet their changing needs online…an opportunity

that presents itself as the best value for any corporation that is ready to evolve into the

new age of marketing and brand strategy initiatives.

With a Branded Search Engine your marketing plan

becomes energized and instantly engaged within the

new advertising power of online search, with…

An Account Manager, Design and Development Support

Team, and a newly charged Corporate Synergy that

fosters Continual Innovation and Experiences Growth.

Page 4: Search Experiences   branded search engine proposal (groupon uk)-1

Search Experiences, LLC – Branded Search Solutions Page | 3

According to Nielson NetRatings (www.nielson.com) the authority source for delivering

comprehensive measurement and analysis of online audiences, the most popular

activity online is Search, part of 85.9% of users internet behavior. Search is such a

common activity daily for each of us, including the 250 million internet users in North

America and 1.7 billion people online worldwide. This is a staggering fact and up until

now major search engines have enjoyed a monopolistic position for users search. But,

when we consider from the user’s perspective the actual search experience offered by

these large search engines for such a regular activity, it is very impersonal, uniform,

generic, controlled, and bland, a “One Size Fits All” experience.

But the fact is, all web users online are individuals, having different interests,

preferences, perspectives, passion points and brand loyalties. As such, it would be far

more appealing if we each had a choice about the type of search experience we want

to have. In the same way we have a choice for other regular activities such as the

music we want to listen to, the TV channels we want to see, the food that we eat, etc.

This is where is

revolutionizing the way we search. Our

approach is simple, we treat the Internet

just like a big pizza, and we cut it up into

smaller “slice” target segments. Gone are

the days of the “One Size Fits All” and what

is left is relevant content for your consumer,

the person that you want to target. We

offer an exciting, innovative service creating custom for our brand

partners to match their target market user’s interests and brand loyalty. Whether it is a

sports team, university, music artist, celebrity, corporate brand etc. Whatever the target

market (eg. fans, students, customers etc.) we can create a search experience shaped

and themed for their needs who would in turn appreciate, value and use regularly the

search experience we create for them.

This benefits internet users and gives them a welcome choice in search they never had

before, a tailored search experience designed specifically to their interests. While they

still get the usual relevant search results they expect from the large mass market search

engines, in addition the whole search experience is designed with information they

want to see while they search. For instance, rather than annoying, unwanted sponsored

links on the right of search results where advertisers scramble to compete for search

terms, on the other hand uses this highly visible space for custom

content the user would prefer to see and more interested in, such as news headlines,

videos, images, social network feeds, anything depending on our brand partners

recommendation of what their target market is most interested in.

Page 5: Search Experiences   branded search engine proposal (groupon uk)-1

Search Experiences, LLC – Branded Search Solutions Page | 4

Our exciting approach creates a satisfying experience for users while they search

online and serves as an effective marketing tool for brand partners to reach their target

market, complimenting and driving more traffic to their main website. The following

diagrams illustrate the effect a well designed Branded Search

Engine has on reshaping a target audiences internet activity online and visitor habits.

Target Audience Internet Activity (BEFORE solution)

Target Audience Internet Activity (AFTER solution)

BRAND PARTNER WEBSITE

SEARCH ENGINE

LOYAL USERS

indirect visits

direct visits

FREQUENT

USAGE

OCCASIONAL

VISITOR

bland

search

experience

BRAND PARTNER WEBSITE

BRANDED SEARCH ENGINE

LOYAL USERS

(increased

satisfaction)

increased

indirect visits

direct visits

FREQUENT

USAGE

FREQUENT

VISITOR

enjoyable

search

experience

Page 6: Search Experiences   branded search engine proposal (groupon uk)-1

Search Experiences, LLC – Branded Search Solutions Page | 5

The primary benefits of a Branded Search Engine are;

Brand Partner Benefits:

Daily reaching target audience through search as a regular touchpoint.

Daily brand awareness of brand partners product and services.

Increased web traffic to brand partners website.

Increased page views at brand partners website.

Increased return visits to brand partners website.

Increased unique visits to brand partners website.

Improved Effectiveness of advertising campaigns.

Increased ad impressions for existing advertisers or house ads.

Increased ad clicks for existing advertisers or house ads.

Increased sales for existing advertisers or house ads.

Increased ROI for existing advertisers or house ads.

Increased revenue from existing advertisers.

Extending ad reach coverage for existing advertisers.

Insights into search behavior of brand partners target audience.

Detailed Analytics of brand partners target audience daily search usage.

Effective Viral Marketing Tools including browser toolbars & web search widgets.

etc... etc…

User Benefits:

Improved and enjoyable search experience.

Increased satisfaction and happiness.

Highly relevant search results to search queries.

Personalized search experience matching their interests.

No unwanted PPC sponsored links.

Daily updates from the brand partners website.

Up-to-date information about the brand partner.

Targeted advertising matching their interests.

Viral tools to spread the word to their friends.

Web search widget to embed on their personal blogs and social profiles.

Themed banners to embed on their personal blogs and social profiles.

Themed search toolbar to add to their web browser.

etc... etc…

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Search Experiences, LLC – Branded Search Solutions Page | 6

Branded Search Engine Package includes the following

Features.

Custom Branded Search Engine

A state-of-the-art Custom Branded Search Engine themed for Brand

Partners using proprietary search platform. It

will be owned and managed by and licensed

on an ongoing service basis. Brand Partners will have custom

content and advertising exclusivity on all search engine result pages.

Custom Branded Search Engine Homepage

Custom

Toolbar

Custom

Page Content

Custom

Search Bar

Custom

Branded Logo

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Search Experiences, LLC – Branded Search Solutions Page | 7

Custom Branded Search Result Page

Web Promotion and Traffic Building

The new Custom Branded Search Engine will be actively promoted

after launch to increase public awareness and generate targeted

traffic to bring online success in both the short term AND the long

term! The following web promotion services will be provided by

expert marketing team; Unique Article Creation

and Distribution Online, Manual Directory Submission to thousands of SEO-friendly web

directories, Hundreds of Social Bookmarking Submissions, etc.

Exclusive

Leaderboard

Banner

Custom

Branded Logo

Custom

Tag Line

Custom

Sidebar

Content

Relevant

Search Results

Page 9: Search Experiences   branded search engine proposal (groupon uk)-1

Search Experiences, LLC – Branded Search Solutions Page | 8

Viral Marketing Tools

Effective viral marketing tools will be developed to generate interest

in your Custom Branded Search Engine. Offer these tools for free at

your website to generate a sustainable return traffic model.

Professional advice will be given as to how these viral tools can be

used successfully to compliment a Brand Partners existing integrated

marketing strategy and drive traffic. The viral marketing tools include; a Custom Link to

Us Banner Set, Custom Browser Search Toolbar and Customer Web Search Widget Set.

Design and Development Support

Our team of professional web designers and developers will be

assigned to work closely with Brand Partners throughout the creation

and development of the Custom Branded Search Engine and will

make unlimited design revisions until the Brand Partner is 100%

satisfied prior to going live.

Site Management, Hosting and Bandwidth

The Custom Branded Search Engine will be hosted and managed by

us at our data center. server administrators will

monitor and manage traffic 24/7 and provide as much bandwidth

as needed to support website visitors.

Personal Account Manager

A personal account manager will be assigned to offer any

assistance for any updates or requests.

An affordable secret weapon in brand dominance online!

…….are you with us?

Custom

Banners

Custom

Browser Toolbar

Custom Search Banners

Micro Bar (88 x 31 Pixels)

Button 1 (120 x 30 Pixels)

Button 2 (120 x 60 Pixels)

Web Search Widget Web Search Banner Widget

Page 10: Search Experiences   branded search engine proposal (groupon uk)-1

Search Experiences, LLC – Branded Search Solutions Page | 9

Below are some unique factors about the technology powering

Branded Search Engines ahead of the rest;

All-In-One Search Experience

The majority of the 1.7 billion people using the

Internet globally display similar search behavior

characteristics when browsing online, such as

manually typing web addresses, sifting through long

lists of bookmarked sites in their person al favorite’s

folder and switching between various search

providers to find content they are seeking.

overcomes these at times

tedious search behavior characteristics by integrating popular search content

effortlessly within the same search portal experience, saving time and frustration.

Header Search Bar

Integrated search services from our strategic partners are easily accessible in a

header search bar which displays unique, comprehensive, up-to-date content at a

users fingertips! Some of the most commonly used search services are listed below.

Web Search

Find anything from across

the Web.

Local Search

Find local businesses and

services in your area.

Shopping Search

Save money and compare

prices before you buy.

Images Search

Find photos and pictures

from across the Web.

Travel Search

Find great deals on flights,

hotels and car rentals.

Video Search

Over 20 million hours of

video. Search it all.

Better Web Search Results

The Internet is an enormous and constantly changing medium, making it impossible

for any single engine to reach the entire World Wide Web. web

search platform makes searching the Internet effortless by delivering the top results

from the Web's leading search engines, including Google, Bing and Yahoo! By

harnessing the collective power of the most popular engines means users receive a

richer and more relevant spectrum of results that they could get using any single

search engine.

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Search Experiences, LLC – Branded Search Solutions Page | 10

Best of the Web Content

patent pending search platform incorporates syndicated

private-label content from the leading sources online, enabling the user to get the

best possible search results for their query. The following screen grab examples show

the source of where selected search results are extracted on-the-fly.

Images Search – Powered by ® Encyclopedia Search – Powered by ®

Travel Search – Powered by ® Video Search – Powered by ®

Shopping Search – Powered by ® Auction Search – Powered by ®

Page 12: Search Experiences   branded search engine proposal (groupon uk)-1

Search Experiences, LLC – Branded Search Solutions Page | 11

Now Accepting Orders

Low Setup Fees (one-time)

Affordable Service Plans

Flexible Payment Options

Introductory Special Rates

Time to Deliver: 8 weeks

Call Sales at +1 800.805.5385

or E-mail sales@ .com

1501 Broadway, 12th Floor ~ New York, NY 10036 ~ United States of America

Fax: +1.800.805.5389

© 2010, Search Experiences, LLC. All Rights Reserved. Proprietary and Confidential.