search engine optimization miss ellis mrs. harvey
TRANSCRIPT
Search Engine OptimizationMiss EllisMrs. Harvey
What are some popular search engines?
What do you know about how search engines find information?
Do you know any design tags that will help make your site
searchable?
What is SEO?
Maximizing the number of visitors to your site
Makes the site easy for the search engines to find, read, and determine its relevancy to users
Search Engine Optimization
On-Page SEO
User controlled Changes to the
coding Make site
search engine friendly
Off-Page SEO
Typically not controllable
Increase in credibility and popularity from off-site links
Spiders• YOU input a search term
• Spiders crawl around and find relevant information
• Return search results
Robots•Controlled by search engines
• Index websites
• Find keywords
• Leave information for spiders to find
On-Page SEOUser controlled
Types of On-Page SEO
Title Headings Body Images Meta-Tags
Title
Title
Title
Title
<title>
Searchable title appears in tab or browser
</title>
Headings
Headings
Headings
<h1>
Canon-McMillan High School
</h1>
<h2>
Library Web Page
</h2>
Body
Body Introduction
Location, specialty What sets the site apart Mission
Bullet Points Keywords To the point
Summary Additional info not in other pieces
Call to Action (CTA) What is your point? Relevant navigation
Images
Image name Descriptive names NO SPACES
Alt attributes Visually impaired What if the image doesn’t load?
Title attributes Hover over the image ASP
Images
<img src=“descriptive_name.jpg” alt=“Text that replaces lost image” title=“Hover text”>
Images
<img src="http://www.amazingsuperpowers.com/comics/2011-05-09-Committee-Meeting.png" alt="Their mission statement is ''Watch your head.''" title="Their mission statement is ''Watch your head.''"/>
Images
Images
Context Image location Protecting image
HTML embed code Creative Commons license
Meta-Tags
No standard properties - variations Allow search Classification Description
Less than 200 characters (like Twitter)
Keywords Case sensitivity First 1000 characters Misspellings
Meta-Tags
<meta name=“allow-search” content=“yes”>
<meta name=“classification” content=“Weddings”>
<meta name=“description” content=“MB bridal shop in Pittsburgh, Pennsylvania sells wedding gowns, bridesmaid gowns, and helps local brides with their wedding planning.”>
Meta-Tags
<meta name=“keywords" content="Bridal, Tuxedos, Bridal Gown, Bridal Fashions, Bridal Showers, Bridal Attire, Wedding, Wedding Gown, Wedding Dress, Fashion, Greensburg, Pittsburgh, Pennsylvania, PA, Bridesmaids, Bride, Groom, Formal, Formalwear, Formal attire, Special Occasion, Prom, Accessories, Shoes, Gloves, Headpieces, Veils">
Additional Meta-Tags
Author Language Copyright Robot commands
All Index No index
<html>
<head>
<title>Publishing Pittsburgh, PA Writers’ Ink</title>
<meta name=“allow-search” content=“yes”>
<meta name=“classification” content=“publishing”>
<meta name=“description” content=“Writers’ Ink in Pittsburgh, Pennsylvania edits and publishes articles, fiction, and creative nonfiction in a student-run magazine”>
<meta name=“keywords" content=“writing, publishing, fiction, creative nonfiction, manuscripts, nonfiction, magazine">
</head>
<body>
<h1>Pittsburgh, PA Magazine Publication</h1>
<h2>Writers’ Ink</h2>
Descriptive information
</body>
</html>
Without on-page optimization
search engines cannot find your site!
Implement these practices during the DESIGN and
CREATION stages of your webpage.
Types of On-Page SEO
Title Headings Body Images Meta-Tags
Off-Page SEONot controllable
Types of Off-Page SEO
Links from other sites More links = higher ranking
Wording in hyperlinks Act like keywords More use = more association
Reputation of other site Reputable sites have more weight
JCPenney Scandal
• Thousands of fake sites
• Fake keywords
• Scammed way to top of search engine lists
THIS IS NOT ONLY IMMORAL, IT IS ILLEGAL
Google punished JCP by bumping them down on the
search lists for MONTHS
Lesser sites have been search BANNED by search
engines
Types of Off-Page SEO
Links from other sites More links = higher ranking
Wording in hyperlinks Act like keywords More use = more association
Reputation of other site Reputable sites have more weight
What is SEO?
On-page SEO Off-page SEO Why do webdesigners use it? What should we avoid?
Review
Create your own sample homepage coding using appropriate title, headings, image tags, meta-tags, and body text.
Use a real business or make up one