search engine optimization for small businesses

Search Engine Optimization for Small BusinessesMA K E SUR E CUR R E NT A ND POT E NTIA LY NE W CL IE NT S CA N FIND YO U O N T HE INT E R NET

What is Search Engine Optimization (SEO)

• The process of increasing the amount of visitors to a website by ranking high in the search results of a search engine

• The goal of sound SEO isn't to cheat or "game" the search engines. The purpose of SEO is to:

• Create a great, seamless user experience

• Communicate to the search engines your intentions so they can recommend your website for relevant searches

• Don’t get risk being banned from search engines for using questionable practices

MastroTek Website design & Internet Marketing 914-297-9063 www.MastroTek.com 2

Why worry about SEO?


• 93% of online experiences begin with a search engine.

• Marketing Charts reports that over 39% of customers come from search

• The search engine industry is estimated to be worth more than $16 billion.

• There are over 100 billion global searches being conducted each month.

• 88.1% of US internet users ages 14+ will browse or research products online before shopping for them in a store.

• Search directly drove 25% of all online US device purchases in 2010.

• 82.6% of internet users use search.

Where Does Search Happen?

• Google is the most dominant search engine and therefore the most important to please.

• Microsoft (BING) in become much more relevant.

• Yahoo! is still a player, but after Yahoo, the competition is thin.

Core Search Share ReportAugust 2014 - Source: comScore

Core Search Entity

Explicit Core Search Share (%)

Jul-14 Aug-14 Point Change

Google Sites 67.4% 67.3% -0.1

Microsoft Sites

19.3% 19.4% 0.1

Yahoo Sites 10.0% 10.0% 0.0

Ask Network 2.0% 2.0% 0.0

AOL 1.3% 1.3% 0.0


Steps for Search Engine Optimization

• What phrases are people using to find what your offering?

• How competitive is the field ?

Keyword Research

• Does Your site have readable, relevant content that users want?

On-site Content • Can Search Engines find

your site?

• Do your pages load quickly or are they bogged down by excessive use of media?

Accessibility

• Use Google Webmaster Tools and Bing Webmaster Tools to check your site for errors or security issues.

Website Health


Steps for Search Engine Optimization (Cont.)

• Having great content is the best way for other sites to link to your site.

• Don’t use links you have to pay for, or links that seem to easy to get. They may hurt your ranking.

Build Links

• Get you site on Twitter, Google+, Facebook and share your content as much as you can.

• Social signals are becoming increasingly more important to search engines.

Use Social Media • Google likes new and fresh

content. Keeping your content fresh and updating it often will let search engines know that the site is active and the information is relevant.

Keep Your Site Updated


Backlinks• Mus t be f r o m a r e l eva n t a n d t r us t ed s o ur ce• Sh o ul d s en d s o me t r a ff i c• E x a ct / phr as e/s yn onym ma t ch a n ch or l i n k t ex t us ed• Sh o ul d be i n co n t en t• On a p a g e wi t h Pa g eR ank• Nex t t o ba ckl i nks t o a ut h o r i t y w ebs i t es• Fr o m a di f fer en t s o ur ce t o yo ur ex i s t i n g ba ckl i nks• No t r ec i p r o cal• Few o t h er ba ckl i nks o n t h e p a g e• Not ea s i l y a cqui r ed


Two Types of Search Engine Optimization

O N - PAG E SE O

• On page SEO is the most important aspect of SEO because it is completely within your control.

• It includes making sure that your website uses all the right HTML tags and structured data to correctly mark up your content, which is referred to as technical SEO due to the code related nature of it.

O FF PAG E SE O

• Off page SEO is primarily made up of links to your website from other websites

• The best links come from reputable sources that are relevant to your business


Most Important SEO Tips for Small Business

• Good use of social media for marketing

• Increase your traffic sources

• Good web development

• Find an expert SEO provider that does not cheat

• Set realistic goals, Rome wasn’t built in a day

• Persistence pays off in the SEO process


Call MastroTektoday for a FREE SEO Evaluation

914-297-9063

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