search engine optimization - a key digital marketing strategy
DESCRIPTION
TBS is renowned leading Digital Marketing training institute in Mumbai and an ethical Seo training agency We share our profound experience with our students by giving a certified training in Digital Marketing and teaching the tactics of it. We groom the students with contemporary practices in Digital Marketing which makes them masters of this field.TRANSCRIPT
SEARCH ENGINE OPTIMIZATION A KEY DIGITAL
MARKETING STRATEGY
Why is Digital Marketing Important?
Drive high quality traffic
Generates leads
Build brand online
Increase visibility
Target audience geographically
Better Return on investment (ROI)
Search Engine Optimization (SEO)
SEO is the act of modifying a website to increase its search engine Rankings
organically
How Organic Search Listings Work?
A spider or crawler gathers listings by automatically "crawling" the web
The spider follows links to web pages, makes copies of the pages and stores them in the Search Engines (SE) index
Based on this data, the SE’s then indexes the pages and ranks the websites
“Spiders read only text, nothing else”
SEO Techniques
1. Domain Name Strategies
- Domain names are traffic magnets
- Select simple and short domain name
- Use keywords, common words, advertising terms, product names
- Choose a keyword that is important
for your business
2. Link Building
- More inbound links the higher the SE ranking
- If the site linking to you is already indexed, spiders will also receive your site
- Quality of inbound links is critical
- How to increase links: a) Good content b) Target a list of sites from which you can
get inbound links
SEO Techniques
3. Keywords
- Important in optimizing rankings
- Spider chooses the appropriate Keywords for each page, then sends them back to its Search Engine
- Can be key phrases or a single Keyword
- Write Keyword-rich text
- Balance keyword-stuffing and readability
SEO Techniques
4. Title Tags- Important in optimizing rankings
- The first thing that a search engine
displays on a search query
- Should have the exact keyword you use for
the page
- Every single web page must have its own
title tag
- Make Title up to 65 characters with space
SEO Techniques
5. Meta description tags
- Important in optimizing rankings
- Displayed below the title in search results
- Use dynamic, promotional language
- Use Keywords
SEO Techniques
6. Alt tags - Include keywords in your Alt Tags
7. Submit your website to SEs for indexing- Submit your site to search engine directories
- Indexing takes up to 3 months
SEO Techniques
Overview
Critical elements
- Domain Name, Links, Keywords, Title, Meta Description, Alt Tags, Submitting your website to SE’s- Keywords: Include in page copy, title, description, Alt Tags
No-no’s- Flash, Image-only sites, Image maps, Frames, Password Protected Pages, PDFS, Dynamic pages, Drop-Down Menus
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