search engine optimisation
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TRANSCRIPT
Search Engine Optimisation
What you will get out of it?
SERPS,OrganicSEO!!
AdwordsSponsored linksOnline advertisingPPCPay-per-click
How does a search engine work?
"PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important".
On-site factors
Off-site factors
On-site factors
http://www.lccoaching.com/
On-site factors
keywords
keywords
keywords
On-site factors
Page Title
On-site factors
page.php?id=981239081232
or
website-copywriting.html
On-site factors
On-site factors
//services//services/web-design//services/online-marketing//services/email-marketing//services/online-advertising//services/internet-strategy/
On-site factors
Link Strategy- internal links- external links- link text
On-site factors
sitemap.xmlrobots.txt
Off-site factors
Off-site Factors- relevant back links- ...you can't buy love!
findingtheRIGHTkeywords...
http://www.google.co.uk/sktool/
list the primekeywords for EACH page
jojet
...strategy
copywriting...
Thanks!
www.jojet.com
01633 530230