sean triner it wont work here india 2008

It won’t work It won’t work It won’t work It won’t work It won’t work It won’t work It won’t work It won’t work

herehereherehereherehereherehere

© Pareto Fundraising 2008

herehereherehereherehereherehereSean Sean Sean Sean Sean Sean Sean Sean TrinerTrinerTrinerTrinerTrinerTrinerTrinerTriner

$600

$800

$1000

Top 10 World Visions US$M Top 10 World Visions US$M


USA Canada Australia UK Germany Taiwan Hong Kong Taiwan New Zealand Switzerland

$200

$400

$600

$120

$160

$200

Top 10 World Visions Top 10 World Visions SE Asia/Aust SE Asia/Aust US$MUS$M

$240


Australia Taiwan Hong Kong Korea New Zealand Japan Thailand Singapore Malaysia Philippines

$40

$80

$120

Any Questions?Any Questions?


AnupAnup TiwariTiwari, ,


AnupAnup TiwariTiwari, , UNICEF India UNICEF India

“Preetam (one of our telefacers) received a lead to visit a particular address on a busy road in Mumbai.

When he got there, he looked around for an office or a house


around for an office or a house bearing the address but could not spot one.

All his repeated hunts often ended ata kiosk that housed a barber’s shop.

It was not a fancy salon by any slightest of hint. It was in-fact more close to a street cart, somehow permanently anchored on the street. A common sight on some Mumbai roads…

Very hesitantly, Preetam stood on


Very hesitantly, Preetam stood on the road (because there was no space inside) and mumbled very feebly “Are you Mr. Ram?”

“Yes,” said Ram. He motioned Preetam to sit on the sparethree and half legged barber’s chair, as he snipped the last bits of his client’s hair.

“I am from UNICEF,” Preetam said,


“I am from UNICEF,” Preetam said, still very hesitant almost sure someone had played a prank on him.

Meanwhile Ram motioned Preetam to hold on, indicating that he would be free soon.

Preetam had just got a hair cut the day before and feared at the thought of losing more hair and money from his dual depleting resources…


resources…

Finally the hair-cut was done.

Ram very affectionately told Preetam that he was waiting for him and wanted to donate.

A quiver of relief went through Preetam.

He had forgotten everything but was


absolutely charmed by the thought his vanishing manes were safe.

Once inside Ram asked his wife to make tea for them.

Ram took him to the back of the kiosk, where there was a hut - his home. “How much will he give?” thought Preetam.

“10-20 rupees, 50-100 maximum…”


Once inside Ram asked his wife to make tea for them. He was served tea and a good helping of biscuits, ina scrubbed clean cup-plate set.

Ram took him to the back of the kiosk, where there was a hut - his home. “How much will he give?” thought Preetam.

“10-20 rupees, 50-100 maximum…”


Once inside Ram asked his wife to make tea for them. He was served tea and a good helping of biscuits, ina scrubbed clean cup-plate set.

“10-20 rupees, 50-100 maximum…”(20¢-40¢ $1-$2)

Preetam was totally overwhelmed by his hospitality, he had tears in his eyes.

Then he took out his cheque book and wrote a cheque of Rs 1000 ($25).

That looked like the poor man’s entireweek’s income.


No further words were exchanged. He could barely thank him as he left.”

Helen Helen McEachernMcEachern, ,


Helen Helen McEachernMcEachern, , ActionAidActionAid, UK , UK

Mary has been a child sponsor since 1973. She has been sponsoring Daisy in Kenya for over ten years now.

She has seen Daisy progress through the child feedback from drawings in the beginning, to handwritten letters in English.


She said…….

“Sponsoring a child is amazing – it isn’t just giving money. I get such a lot of satisfaction from the experience because it’s so much more personal.

You really get to see the difference that you make.

And I have become emotionally


And I have become emotionally attached to the children I’ve sponsored over the years.

I really do enjoy getting Daisy’s letters. I consider her a member of the family and look forward to hearing from her.

I love that I’m helping children get an education so they are equipped for life.”


Graham McKern,


Graham McKern, Mackillop Family Services, Australia

“Bev lives in a council flat in a Sydney beachside suburb. She lives from week to week on her pension and is a God-fearing Catholic woman.

She gives to MacKillop Family Services, Melbourne, Australia because she believes that


because she believes that Mother Mary MacKillop wants her to.

She has been giving for many years now but the true relationship with Bev began in 1999 when Bev made her usual $5 donation in response to our Autumn Appeal.

With it, she wrote a note saying she was a bit down, and asked if the Sisters of St Joseph could pray for


Sisters of St Joseph could pray for her.

The fundraiser contacted one of the Sisters who indeed prayed for her.

A note was sent back to Bev by the fundraiser assuring her that prayers had been said.


In response, Bev sent another $5.

The fundraiser sent a thank you note and receipt. In response...

Bev sent another $5.…..Bev sent another $5.…..

This pattern has continued for eight years.In that time Bev has made 129 gifts, mainly $5 but occasionally $10.

As new staff come, they understand the

To date Bev has given $850.


As new staff come, they understand the importance of relationship building and continue to show an interest in Bev.

There have been some interesting moments in the relationship.

Last year, for example, Bev sent a note to say she couldn’t send $5 that week as she was a bit short.

In fact, she had done some shoplifting at the local supermarket to get by.

The gift voucher was paid for by our fundraising team – we all put in a few

So we sent Bev a $40 gift voucher for the supermarket and suggested she not do that again.


fundraising team – we all put in a few dollars. She was so appreciative and has promised never to shoplift again.

The relationship continues today. The relationship continues today. Our last gift was last week for...Our last gift was last week for...

you guessed

it...


it...$5.”

Donor behaviourDonor behaviouraround the worldaround the world


around the worldaround the world

Arriving in Hong Kong…Arriving in Hong Kong…


The same ‘Rules’The same ‘Rules’


Australian BM partners total

income

$80m


IndividualsUS$222.89bn

FoundationsUS$36.50bn

12.4%

CorporationsUS$12.72bn

4.3%

Giving in the USA, 2006

© Pareto Fundraising 2008Source and © Giving USA Foundation ™

US$222.89bn75.6%

BequestsUS$22.91bn

7.8%

$1.8bn


$16bn

Source and © Charities Aid Foundation, Charity Trends 2005

Real GrowthReal Growth

$6,000,000

$8,000,000

$10,000,000

$12,000,000

Appeal

RG


$0

$2,000,000

$4,000,000

1998-9 1999-00 2000-1 2001-2 2002-3 2003-4 2004-5 2005-6


$2,000,000

$2,500,000

$3,000,000

$3,500,000

$4,000,000

$4,500,000

Appeal

RG


$0

$500,000

$1,000,000

$1,500,000

$2,000,000

1998-9 1999-00 2000-1 2001-2 2002-3 2003-4 2004-5 2005-6


$1,500,000

$2,000,000

$2,500,000

Other

Appeal

RG


$0

$500,000

$1,000,000

2001-2 2002-3 2003-4 2004-5 2005-6

RG


$8,000,000

$10,000,000

$12,000,000

$14,000,000

$16,000,000

Other

Appeal

RG


$0

$2,000,000

$4,000,000

$6,000,000

1998-9 1999-00 2000-1 2001-2 2002-3 2003-4 2004-5 2005-6


$1,500,000

$2,000,000

$2,500,000

Appeal

RG


$0

$500,000

$1,000,000

1998-9 1999-00 2000-1 2001-2 2002-3 2003-4 2004-5 2005-6

Hong Kong and AustraliaHong Kong and Australia


Australian lovely donorAustralian lovely donor


MSF Australia lovely donorMSF Australia lovely donor

Date Amount


15/10/2003 $50


Date Amount


15/11/2003 $50


Date Amount


15/12/2003 $50


Date Amount


15/01/2004 $50


Date Amount


15/02/2004 $50


Date Amount


15/03/2004 $50


Date Amount


15/04/2004 $50


Date Amount


15/05/2004 $50

Upgrade callUpgrade call

The donor receives a lovely call asking for them to upgrade


And they do!

☺


Date Amount


15/06/2004 $100


Date Amount


15/07/2004 $100


Date Amount


15/08/2004 $100


Date Amount


15/09/2004 $100


Date Amount


15/10/2004 $100


Date Amount


15/11/2004 $100


Date Amount


15/12/2004 $100


Date Amount


15/01/2005 $100


Date Amount


15/02/2005 $100


Date Amount


15/03/2005 $100


Date Amount


15/04/2005 $100




And they don’t!

�


Date Amount


15/05/2005 $100


Date Amount


15/06/2005 $100


Date Amount


15/07/2005 $100


Date Amount


15/08/2005 $100


Date Amount


15/09/2005 $100


Date Amount


15/10/2005 $100


Date Amount


15/11/2005 $100


Date Amount


15/12/2005 $100


Date Amount


15/01/2006 $100


Date Amount


15/02/2006 $100


Date Amount


15/03/2006 $100


Date Amount


15/04/2006 $100


Date Amount


15/05/2006 $100




And they do!

☺


Date Amount


15/06/2006 $200


Date Amount


15/07/2006 $200


Date Amount


15/08/2006 $200


Date Amount


15/09/2006 $200


Date Amount


15/10/2006 $200


Date Amount


15/11/2006 $200


Date Amount


15/12/2006 $200


Date Amount


15/01/2007 $200


Date Amount


15/02/2007 $200


Date Amount


15/03/2007 $200


Date Amount


15/04/2007 $200


Date Amount


15/05/2007 $200




And they don’t!

�

The very next day…The very next day…

Date Amount


20/05/2007

The very next day…The very next day…

Date Amount


20/05/2007 $1,000,000


Date Amount


15/06/2007 $200


Date Amount


15/07/2007 $200


Christine Christine AngAng, , Breast Cancer Foundation, Singapore Breast Cancer Foundation, Singapore


Breast Cancer Foundation, Singapore Breast Cancer Foundation, Singapore

“This man, by the name of Tony, called our foundation one day to say that he was auctioning a collection of coins belonging to his sister, Cheryl, who had died of breast cancer.

Prior to Cheryl’s death, a volunteer counsellor with the Breast Cancer Foundation who was a


with the Breast Cancer Foundation who was a breast cancer survivor herself, had visited her.

Upon Cheryl’s death, Tony felt that a good way of appreciating

Cheryl found great comfort from the visit of the counsellor and the help from the Breast Cancer Foundation.


Tony felt that a good way of appreciating the service and commitment of the Breast Cancer Foundation was to donate the sum raised from the auction of his coins.

He raised He raised $11,000$11,000…… ……


He raised He raised $11,000$11,000…… ……

Joan Shultz, Joan Shultz, Operation Smile, USA Operation Smile, USA


Operation Smile, USA Operation Smile, USA

Sue has recently helped more than 53 children receive new smiles through

Sue, a donor from Ohio has demonstrated a high level of passion and personal commitment to Operation Smile.


53 children receive new smiles through her personal donations and fundraising.

Sue first learned about Operation Smile on TV back in December 2004. At that time she called and made a $240 donation for a single smile surgery.

Later, moved by what she had learned, Sue carried the message of Operation Smile to her co-


of Operation Smile to her co-workers, customers and friends.

Sue is a hairdresser and with the support of co-workers, she established an “Operation Smile Day” each month at her shop where her tips and contributions by customers are donated to Operation Smile.


But she didn’t stop there…..But she didn’t stop there…..

Sue then took the next step and made a commitment to hold a fundraising event and organised a special evening in April. All proceeds were donated to Operation Smile.

Sue and her Sue and her friend raised $12,766!

Vern Reid, Princess Margaret Hospital Foundation,


Princess Margaret Hospital Foundation, Western Australia

Last year an old man walked into our office, straight off the street and wanted to speak to the boss (me).

In his hand he had an envelope.

He sat down and got straight to


He sat down and got straight to the point.

After making sure that he would never be identified he took out of the envelope a bank cheque for

He had just sold a home unit and he didn’t need the money.


cheque for $375,000 ...

...crossed out his name and endorsed it to us.

Lovisa Ulfsparre, former manager of Plan International,


former manager of Plan International, Sweden

In times when donors cancel their sponsorship because they cannot afford it, this woman by the name of Maria brightened my day.


She called me up one day at work to ask about if we had received her letters to her sponsored children.

When I looked at her profile, I saw that she was sponsoring four children and had been doing so for a few years.


I mentioned this to her to thank her and she told me that she is a single mum with five children of her own and a very small salary…

I looked at her payment history and she had not missed even one donation,

Herself and her kids think that it is very important to help poor people in the world and that her whole family are saving together to be able to keep these four sponsored children.

even one donation,

ever!

If we had more people like Maria and her kids in this world we could do a lot more than we do today.

She gave me


gave me hope!

He then said that he was 86 He then said that he was 86 years old and that “there will years old and that “there will be more for you in the future, be more for you in the future,


be more for you in the future, be more for you in the future, but don’t get your hopes up as but don’t get your hopes up as we live to a really old age!” we live to a really old age!”

Patrick Cummings


Patrick Cummings Red Cross, New Zealand

We hear many stories of We hear many stories of peoples’ Prisoner of War peoples’ Prisoner of War experiences during World experiences during World War II, their War II, their gratitudegratitude for for New Zealand Red Cross New Zealand Red Cross and the long term nature of and the long term nature of


and the long term nature of and the long term nature of support. support.

I called her to say thank you for 67 years of support and asked her whether or not she would be

One woman wrote: “I have been a donor since 1940, originally from Invercargill but I came to Hamilton in 1983.”


her whether or not she would be willing to share her story.

Kate first began donating to New Zealand Red Cross as a 20 year old working girl in Invercargill.

She’d stop by the Red Cross Office on her way home to visit a friend who worked there and to give some money from her


there and to give some money from her pay packet every week.

Kate, now 87 and living in Hamilton, says she remembers her parents always gave to the Red Cross

She is still a regular giver for a phenomenal 67 years and goodness knows how many thousands of dollars later.


always gave to the Red Cross door-to-door collectors….

She and other volunteers had to collect little cakes to give

When she trained as a nurse and then married, she became actively involved in local Red Cross services, such as visiting people in a geriatric home.


She and other volunteers had to collect little cakes to give to the residents of the home. “The men also got three cigarettes each and they all got sweeties.” Kate recalls.

As well as helping with meals on wheels, she and her husband took a couple of refugees through Red Cross contacts. The husband and wife were escaping the 1956 Hungarian uprising against Soviet


1956 Hungarian uprising against Soviet rule and subsequent invasion.

When Kathleen’s husband died, she says she didn’t wish to continue nursing but instead volunteered to help with a New Zealand Red Cross beauty care scheme at Southland Hospital

But she enjoyed the task and especially seeing the pleasure it gave to women

“I got a lot of flak from my fellow nurses who thought it was very frivolous,” says Kate.


seeing the pleasure it gave to women patients who appreciated having a makeup session and choosing their favourite shade of lipstick.

Kate’s regularity as a giver has never wavered because she says she is aware of the important work Red Cross does.

“They’re always there whenever there’s a disaster or an emergency of any kind,” she says.

“I probably became interested in the Red Cross as a teenager when we heard a lot of stories about the


heard a lot of stories about the Red Cross nurses in WWI.”

“Relationship fundraising is an approach to the marketing of a cause which centres not around raising money but on developing to its full potential the unique and special relationship between a charity and its supporter.”


and its supporter.”

Burnett (1992)

“If you are really nice to your donors

they are more likely to give you more

money for more time.”

Triner (2007)


www.seantriner.blogspot.com

sean triner it wont work here india 2008

Health & Medicine

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