sean hobday strategic accounts 04-12-2010

© 2010 IBM CorporationSmarter Systems for a Smarter Planet

5th Generation Enterprise X-Architecture:

Alex Alvord – IBM Solutions Sales Specialist

Expert Certified (BladeCenter, System X, iDataplex, HP)

Certified (SCON/CDAT, Oracle, VSP/VTSP, CSE)

Sean Hobday

Strategic Accounts

Sean Hobday

Strategic Accounts

2 © 2010 IBM Corporation

Smarter Systems for a Smarter Planet

IBM’s History of high-end x86 innovation

1st Gen: First x86 server with scalable 16 processor design

20011st

Generation

2nd Gen: First x86 server with 100 #1 benchmarks

Never send a server to do a System’s job

20032nd

Generation

20053rd

Generation

3rd Gen: First x86 server with hot-swap memory

2010 5th

Generation

20074th

Generation

4th Gen: First x86 server to break 1 million tpmC

IBM is a marketplace leader in high-end x86 systems and has delivered Enterprise X-Architecture for over a decade. The next generation, eX5 delivers on that promise - yet again



Emerging Markets and IBM eX5….Private spin-offs from IBM, Hitachi Consulting, Arthur Anderson, etc.

Lenati Consulting – Seattle, WA (High Tech, Telecom) projecting 19% growth for 2010

– Grow revenue through use of services (cloud computing) – Dynamic Infrastructure– Companies return to investing in projects (IT based) before headcounts – Take out the complexity.– Taking interest in underserved geographic markets (Denver/Salt Lake City) – Global presence

Revel Consulting – Kirkland, WA (High tech, SW, Insurance, Healthcare, Telecom) Projecting 35% growth 2010

– Revel Innovation Lab (R&D Micro/Macro IT market trends) – Three key areas are identified for revenue/market growth

Cloud-computing (existing software stack to optimize cost/push cloud as new service) – MatureIT Healthcare vertical (Regulatory overhaul/IT infrastructure projects) – IBM ISS - MatureCommunications: Telco/Mobility (Mesh of devices, networks, cloud applications) - Mature

– IBM has maintained innovation (eX5/blade.org) and trust though maturity in these markets.



4

The fundamentalengineering of thesystem at the heart of your system matters.

It’s time to redefine the x86 server landscapeIt’s time to redefine the x86 server landscape

It’s about more than just the processor…it’s about the system.

The next generation x86 architectures must

be able to keep up with the proliferation of

workloads and explosion of data of a smarter,

more interconnected planet.

c

DATAWorkloads

Underutilization&

High OPEX

Reactive vs

Proactive

Memory bottleneck



A smarter planet demands smarter systemsA smarter planet demands smarter systems

Scale quickly and efficiently.

Remove memory bottlenecks.

Maximize utilization.

Are optimized for workloads.

Provide rapid access to data.

Clients need systems that:

IBM will lead the way.

c

High Utilization&

Lower OPEX

Real-timeAnalytics

DATAWorkloads

Innovation



eX5 Architecture and Smarter Systems

IBM x86 Engineering

Max 5

Flash Packs (SSD/Performance)

QPI IBM/Intel innovation (Scale)

Serviceability and connectivity (Reduce Complexity)

IBM Systems Director (Smarter Systems)

Flex Node Partitioning (Smarter)

Automatic Node Failover (Investment Protection)



MAX5: Memory Access for eX5MAX5: Memory Access for eX5

Take your system to the MAX with MAX5MAX5

MAXMAX memory capacity- An additional 32 DIMM slots for x3850 X5 and x3690 X5- An additional 24 DIMM slots for HX5

MAXMAX virtual density- Increase the size and number of VMs

MAXMAX flexibility- Expand memory capacity, scale servers, or both

MAXMAX productivity- Increase utilization and performance

MAXMAX license optimization- Get more done with fewer systems

Greater productivity and utilization through memory expansion and flexibility



9

MAX5 doubles memory capacity

Expand memory capacity Up to double the number of memory DIMMs than the

competitors No impact to memory latency Over five times the memory capacity in two sockets vs.

today’s leading two-socket systems MAX5 memory may be partitioned to CPUs or pooled

With embedded memory controllers,

memory capacity is tied to processors

But not with MAX5…

Provides the memory customers have needed for database and virtualization – up to 100% more virtual machines

Allows higher memory capacity to be reached with less expensive DIMMs for more economical high end implementations



10

MAX5 balanced system performance, memory partitioning, and enhanced reliability

Buffer on Board

System Link Ports

EXA ScalabilityPorts

IBM Memory & NodeController

32 Memory DIMMs



eX5 coming together; scale, serviceability, and connectivity…..



x3690 X5: 2-socket 2U (Nehalem EX) platformx3690 X5: 2-socket 2U (Nehalem EX) platform

(1x) x16 (full height, full length or (2x) x8 (1 full size, 1 full height / half length) (2x) PCIe x8 Low Profile

(4x) N+N 675W Rear Access Hot Swap Redundant P/S

(16x) Gen2 2.5” Drives or3 eXFlash packs

Scaling ports

32 x DDR3 Memory DIMMs16 in upper mezzanine (pictured)16 below

8x Memory Buffers

(4x) 60mm Hot Swap Fans

Dual USB

Light Path Diagnostics

DVD Drive



eX5 Scalability and Configuration Flexibility – x3690

Max configuration: 6U, 128DIMMs (1TB Memory) , 4 Processors, FlashPack (SSDx8) (64 SSD/32 SAS HDD) IBM Systems

Director: Flex Node Partitioning, Automatic Node Failover

Customers whom were in dead man’s land: 2 sockets not enough, 4 sockets are too pricey.

Memory Drawer 1U

QP

I

x3690 X5 2U

x3690 X5 2U

x3690 X5 Scaling

Memory Drawer 1U

QP

I

x3690 X5 2U

Memory Drawer 1UQ

PI

EX

A

x3690 X5 2U

x3690 X5 2U

x3690 X5 2U

QP

I



Eliminate the memory bottleneck and get the most from your Eliminate the memory bottleneck and get the most from your virtualization investment with MAX5virtualization investment with MAX5

2S competition server

x3690 X5 with MAX5

4S competition server

x3690 X5 with MAX5

Software licensing hypervisor cost: $3,500 per processor. Memory is constrained before processors are fully utilized.Software licensing hypervisor cost: $3,500 per processor. Memory is constrained before processors are fully utilized.

82%more VMs

Same 2S license cost 50%license cost

Same number of VMs



eX5 Scalability and Configuration Flexibility

x3850 X5 4U

x3850 X5 4U

Memory Drawer 1U

QP

I

Memory Drawer 1U

Memory Drawer 1U

x3950 X5 4U

x3950 X5 4U

QP

I Q

PI

x3950 X5 4U

x3950 X5 4U

QP

I

Memory Drawer 1U

Memory Drawer 1U

Memory Drawer 1U

x3950 X5 4U

X3950 X5 4U

x3950 X5 4U

QP

I Q

PI

QP

I

x3850 X5 / x3950 X5 Scaling

Ghidorah 4U

HX5 Scaling

2P, 16D30mm 4P, 32D

60mm 6P, 48D90mm

8P, 64D120mm

2P, 40D60mm

4P, 80D120mm

EX

A

EX

A

EX

A

Memory Drawer 1UMemory Drawer 1U

Memory Drawer 1U

Memory Drawer 1U

Ghidorah 4U

Ghidorah 4U

Ghidorah 4U

Ghidorah 4U

QP

I Q

PI

QP

I Q

PI

EX

A

EX

A

EX

A

EX

A

X3850 X5 Max Config: 20U, 16 processors, 128 cores, 6TB memory, 28 Pcie Slots

HX5 (Blade) Max Config: 8 processors, 16 PCIe, 96 DIMMs

X3850 X5 Max Config: 20U, 16 processors, 128 cores, 6TB memory, 28 Pcie Slots

HX5 (Blade) Max Config: 8 processors, 16 PCIe, 96 DIMMs



Systems Director: Flex Node Partitioning, Automatic Node Failover….

Customer Pain Points:– In a 2 node configuration, what is my exposure? What kind of high availability features are in tact?

Answer:

Systems Director deploys Automatic Node Failover…..bringing down the 2 node cluster with a soft reboot and bringing up the healthy node while systems director identifies and brings resolution to the failed node.

– In a 2 node configuration, what kind of flexibility is in tact? What are my options?

Answer: Depending on the business, you may have 2 independent nodes during the day and through Systems Director set policies for a single node batch processing server.

Client may bring the single node and take 1 off-line during downtime to save on energy/cooling costs.



Traditional configurations add more disk/spindles to add more performance

And very large data sets can require racks of storage

Configuration, set up, tuning, and maintenance can require significant datacenter skills, effort, and cost.

Traditional storage yields unaffordable configurations….Most datacenters have over 30 DB’s (100GB) with 15K requirements Average of $2.3 Million to maitain 450K IOPS for disk performance

Complex data analysis demands database performance

10K IOPs10K IOPs

15K IOPs15K IOPs

22K IOPs22K IOPs

18K IOPs18K IOPs

20K IOPs20K IOPs



The new standard in storage performance:eXFlash delivers integrated solid-state disk technology and a high-speed controller architecture.

800spinning

disks

Same performance as

97%less

expensive

For same 1,000 userdatabase

performance

1%of spinning

disks

Power reduced to

10K IOPs10K IOPs

15K IOPs15K IOPs

22K IOPs22K IOPs

18K IOPs18K IOPs

20K IOPs20K IOPs



Innovation through open standards and architecture…. Schooner Information Technologies…..leveraging IBM Hardware and innovation (Chelsio)

through IBM’s www.blade.org open standards forum.

– NEXT IO (I/O Gateway segment of the virtualization/cloud market)

– Aprius (I/O Resource Pools for Virtual Data Centers)– ServerEngines (Next Gen Converged Networking HW and Management)– Chelsio Communications (10Gbe standards/unified wire solutions)– Voltaire (grid backbone solutions for network computing)– Virtensys (PCIe IO Virtualization)– Myricom (High Performance networking solutions)– Mellanox (semiconductor based high performance interconnect products)– Tracewell Systems (DoD, aerospace, military, Telco solutions)– AFCO Systems (Power, Cooling, Space)

– Legacy/Mainstream: Intel, NetApp, Compellent, Broadcom, Qlogic, Emulex, Brocade, BNT, APC, Doubletake



FlashPack and NEXT IO So, Enterprise drives with rated 470K IOPS on the front-end appliance……? What do we do when we need more SSD storage or better IOPS performance?

Next I/O – VSTOR – Support for SLC and MLC flash technologies

– 3U Rackmount Chassis

– Capacity 7TB (vSTOR S100 Standard; up to 14TB by 2010/end)5TB (vSTOR S100 Extreme; up to 10TB by 2010/end)

– Max IOPS: Over 1.7M read IOPS / 1.4M write IOPS for vSTOR S-100 Extreme

– HOST I/F Four 8x PCI-Express interfaces

– Mgmt: All enterprise framerworks via SNMP or CLI



vSTOR…leveraging best in class SSD: Fusion-io/Texas Memory Systems

vSTOR (MLC) – Multi-Level Cell (1mill-2mill write cycles or 1,000-10,000 per cell)– High Bandwidth (GB/sec)– Fast Response Time, Predictable Performance, Mult-Terabyte Capacities, Reliability

– Measured in $/BW

– Financial Services, On-Line Gaming, HPC, Content Delivery, Replication to remote DR

vSTOR Extreme (SLC) – Single Level Cell (5mill or 100,000 per cell write cycles) Fusion-io – 1 SLC outperformed 4 MLC SSD

– High Transaction Rates (IOPS)

– Low Latency, Fast Response Time, Mixed Read/Write Workloads, Low Power

– mySQL, Oracle, MS SQL, DB2

– Financial Services, On-Line Gaming, HPC, Content Delivery, Replication to remote DR



Total and Complete “Freedom to Connect”

Any-to• Any server • Any OS• Any Hypervisor

• Heterogeneous support• Optimized Performance• Resilience

Any connectivity• Any I/O

1 platform



Wrap-Up

Summary IBM’s eX5 brings world class technology and customer pain points into SMB and Enterprise verticals. eX5 through smarter systems Identifies memory bottlenecks, licensing costs, SSD performance with

applications needing higher IOPS. It provided modularity, flexibility, and serviceability.

Action Identify clients with bottlenecks. Identify clients with a proliferation in licensing costs (p/socket structure) Enterprise Requirements/Consolidated budgets Clients consolidating complexity. Clients consolidating physical space. Implementing Green IT strategies.



Thank You!

Welcome to the next step in a Smarter Planet

sean hobday strategic accounts 04-12-2010

Technology

smarter planeta smarter

smarter systems clients

smarter planetmax5

ibm corporation

memory access

systems job ibm

memory partitioning

socket systems max5