sean burke-gaffney on the future of vr and seamless mixed reality

Table stakes in the consumer experienceVirtual Reality in Marketing

Sean Burke-GaffneyDirector Technology SapientNitro Southeast [email protected]@cleverguy

VRs Storied HistoryIs VR not a new idea?#whatsticks @sapientnitro

Many people think VR is an emerging Technology. In fact, its been around since the 60s in one form or another.

#whatsticks @sapientnitro




So what Changed?We say now that VR is table stakes for Marketers.How did this happen?The cost of entry has gone down dramatically Processing powerAuthoring toolsRevolution in playback#whatsticks @sapientnitro

Where is Virtual Reality todayThe medium is finally the message

And the message is Experience#whatsticks @sapientnitro

We will look at some examples of VR in the world today. Note that the objective is the experience. People will remember how they felt.





Where were headedIts not Virtual Reality Its not Augmented RealityIts Mixed RealityAnd its just around the corner#whatsticks @sapientnitro


Magic Leap had the single largest C-round of funding for Startups ever - 739 M$ US


This is the MS Hololens - and in tandem with the Meta 2 - companies are shipping Developer kits now.

Whats on the horizon ?#whatsticks @sapientnitro

Remember the movie The Matrix? Such things won't always be the stuff of Hollywood. If the Internet is accessible via contact lenses, biographies will appear next to the faces of the people we talk to, and we will see subtitles if they speak a foreign language.Dr. Michio Kaku#whatsticks @sapientnitro


I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.Maya Angelou#whatsticks @sapientnitro

Sean Burke-GaffneyDirector Technology SapientNitro Southeast [email protected]@cleverguyThank you#whatsticks @sapientnitro