seal the deal with your pre-listing package -...
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Seal the Deal with Your Pre-listing Package
Jackie Ellis
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Jackie Ellis
The Jackie Ellis Team - Mega Agent
Keller Williams Boynton Beach
Keller Williams Boca RatonOperating Principal (two Market Centers)
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FAMILY REUNION
2016
What is
a
model?
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FAMILY REUNION
2016
Foundational Model
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FAMILY REUNION
2016
- Tony Robbins
“To me, modeling is the pathway to
excellence… the movers and shakers
of the world are often the professional
modelers—people who have mastered
the art of learning everything they can
by following other people’s experience
rather than their own.”
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FAMILY REUNION
2016
The Power of Prelisting Packages
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FAMILY REUNION
2016
• Opens communication • Increases confidence• Provides data or documents they need to gather
in advance• Saves time • Lets C and S DISC profiles dig into data on their
own time• Prepares for the consultation
What a Prelisting Package Does
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FAMILY REUNION
2016
The Power of a Prelisting Package
• Create and Maintain It
• Fill It
• Deliver It
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FAMILY REUNION
2016
• Marketing Materials
• Seller Homework
• Involves the seller
Create It and Maintain It
90% One-time Preparation10%
Custom
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FAMILY REUNION
2016
Fill It
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FAMILY REUNION
2016
Fill It
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FAMILY REUNION
2016
Seller Homework• Documents they need to complete• Facts they need to review• Things you need to know from them
Question: What does it mean to you if the seller
completes the homework?
Fill It
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FAMILY REUNION
2016
1. Sample sales contract2. Explanation of listing process3. Seller new sheet4. Importance of accurate pricing5. Pricing misconceptions6. Myths about why homes sell7. Pricing and/or staging your home DVDs8. Value of inspections, appraisals, and warranties9. Sample inspection report10. Preparing your home for sale checklist
Prelisting Package Contents
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FAMILY REUNION
2016
KW eEdge myMarketing
Where to Get Content
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FAMILY REUNION
2016
• ASAP (24–72 hours)
• You, a teammate, or a messenger
• At their workplace, have someone sign for it
Top agents report a dramatic decrease in time
getting the listing with a prelisting package.
Deliver It
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FAMILY REUNION
2016
• Speed
• Scripting
• Follow-up (if not home)
Prelisting Package Wrap-up
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FAMILY REUNION
2016
Questions?
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