THE SEAFOOD-Q PROPOSAL

SAT 9TH-SUN 10TH NOVEMBER

FISHING COMMUNITY OF MAYARO

EXECUTIVE SUMMARY

The TRINIDAD &TOBAGO FISH FESTIVAL is a two day festival which is carded for

Saturday 9th

- Sunday 10th

November, 2013 in the fishing village of MAYARO on the East

Coast of Trinidad.

The “SEAFOOD - Q” forms an integral feature of the Fish Festival. It is a major income

generating aspect of the festival. A large percentage of the proceeds of the Q will go towards to

development of organisations in the area of Mayaro.

The menu for the SEAFOOD - Q will include:-

Bar-B-Q (Fish or Shrimp only with Vegetable Rice & Salad)

Crab with Dumpling/Provision

Crayfish(Markie) with Dumpling/Provision

Pacro/Winks/Chip Chip with Dumpling/Provision

HISTORY OF THE FISH FESTIVAL CELEBRATIONS

Jesus Christ was preaching to a multitude of people at the edge of the shore of lake of Gen-nes’-

aret. The crowd was so overwhelming that he decided to enter one of the fishing boats. As he

looked around for the owners of the boats he saw Simon Peter, James and John washing out their

nets. He asked them to take him out a bit from the shore in one of the boats. After preaching he

told the fishermen to go deeper into the water and cast their nets.

They were a bit reluctant seeing that they were experienced fishermen and they had just combed

that area for the entire night and caught nothing. They eventually followed Jesus’ order and they

caught so many fishes that their nets broke under the load and another boat had to assist with the

large quantity of fish which were caught. Luke 5:1-9.

This was the beginning of the St. Peters’ day celebrations. On the morning of St. Peter’s Day a

priest is followed by a procession from the church to the beach where he will bless the boats of

the fishermen and the fishermen themselves. The priest will then bless the sea and thank God for

the many bountiful richness of the sea that he has provided over the past year.

After the formal part of the proceedings, its free food, drinks and celebrations of all forms on the

beach and in the fishing village .The night is filled with activities of parties and street festivals

(similar to Point Fortin Borough Celebration).

RATIONALE

The SEAFOOD Q sets the pace for the Fish Festival weekend of activities. Nationals will be

able to taste seafood like never before. Shell Food and Seafood will be display in large

quantities. The SEAFOOD Q presents an opportunity for patrons to enjoy the types of foods

associated with fishing communities.

The Q also presents an avenue to raise funds to can be channeled into meaningful, positive

community projects.

KEY OBJECTIVES –EDUCATIONAL COMPONENT

To generate income which can be used towards positive community –

based fishing developmental programmes which will focus on the revival

and sustained development of the fishing industry in areas where the need

exist.

To preserve the cultural, spiritual and traditional heritage of the St.

Peter’s Day Celebrations in Trinidad and Tobago.

Develop and nurture a spirit of collaboration, cohesion and community

bond among communities nationally particularly those which share a

similar cultural, social and historical background.

COMMUNITY IMPACT

The TRINIDAD & TOBAGO FISH FESTIVAL is expected to have a long-lasting, positive

impact on any region in which it is held. Benefits will include:-

Financial Benefits

Accommodation reservations-hotels, guest hoses and rooms will be occupied during

this period. Employment and income will be generated.

Vending opportunity- residents of the community can vend and earn an income.

Parking Fee -the premises of residents may be required for parking. They can charge a

fee for patrons of the festival to park on their premises.

Competitions-communities on the East Coast will have an opportunity to showcase their

talents in the numerous competitions will be occurring over the two day festival. Winners

will be rewarded with Cash Prizes and Hampers.

Social Benefits

Community involvement & participation-The community will feel a sense of pride as

being the host community for this auspicious event.

Special Recognition-Special awards and recognition will be given to fishermen in the

community who have contributed positively to the development of Fishing along the East

Coast.

Cultural-historical Benefits

Preservation of cultural heritage-Community can continue the traditions of the fish

festival in a more meaningful way in their communities.

Educational Benefits

Workshops & Programmes-The committee proposes to create avenues for fishing

workshops and developmental programmes in the area, especially among young people.

St Peter’s Day Festival-Essay Writing & Poster Painting Competitions and visits to the

schools in the area by the committee will ensure that students understand the meaning of

the celebrations.

Spiritual Benefit

Thanksgiving-Communities in this area together with communities nationally will be

able to give thanks to God collectively for the many bountiful blessings of the sea.

SPONSORSHIP OPPORTUNITY

The FISH FESTIVAL ORGANISING COMMITTEE is pleased to present your organisation

with an opportunity to partner with us by way of sponsorship in the 2nd

Annual Edition of the

TRINIDAD AND TOBAGO FISH FESTIVAL.

Sponsorship of this event represents an excellent occasion for your company to market itself to a

wide cross section of the National, Regional and International community.

Business Development:

Target an audience which can ensure returns on your investment.

Collaborate with community groups to play a key role in the survival of one of Trinidad

and Tobago’s Cultural Heritage.

Present your business as a major player is the development and sustenance of a sector

which provides food security Nationally, Regionally and Globally.

Be an associate partner in the fight to encourage effective stewardship and preservation

of the environment.

Festival Concept:

The concept of this festival is built on the need to give more recognition to the fishing

community, sustaining Our Cultural Heritage and expanding and developing the fishing

sector.

Integrity and Prestige:

Your company will benefit from associating your brand with a new and exciting National

Event.

Exposure:

Increase your company’s profile and image through our well-structured marketing and

public relations campaign.

TARGET AUDIENCE

This landmark event will feature and showcase the talents of residents in all the fishing and non-

fishing communities throughout Trinidad and Tobago.

We anticipate a crowd of no less than 15,000 patrons over the two-day period.

Our Target Audience

The Fishing Sector

Fishing Communities

Fishing Associations and relevant bodies

Non-Fishing Communities.

The National, Regional & International Community

Festival enthusiasts

Fashion enthusiasts

Vegetarians & Health enthusiast

Culinary enthusiasts

Fans of popular National & Caribbean Artistes

Representatives from Fishing Associations of other Caribbean Islands

Environmental Groups

NGO’S

Foreign visitors

MARKETING AND PROFESSIONAL EXPOSURE

Direct Response Marketing

A combination of direct response marketing channels will be employed so as to maximise

awareness of the FISH FESTIVAL among the target audience.

Advertising

We will carefully select local and regional media for advertising during the periods leading up to

the FESTIVAL.

Online visibility

Online marketing will take the form of websites and social networking mediums.

Media Partnership

We will establish collaborative partnership with key target media. The FESTIVAL will be

advertised in these media and the media partner will also give endorsements and sponsorship of

the festival by being publicised as a supporting sponsor on all FESTIVAL marketing materials.

PR/Marketing Campaign

Our Festival Management Team has developed a comprehensive integrated strategy for the

weeks and months leading up to the festival.

The following is a table showing the Proposed Marketing Strategy Schedule:-

MARKETING SEGMENT TENTATIVE START DATE

Social Media Networking Sunday 1st September,2013

Flyers/Posters Friday 13th

September,2013

Banners/Flags Friday 13th

September,2013

Ground/Field Work Friday 27th

September,2013

Radio Ads Friday 18th

October,2013

Television Ads Monday 21st October,2013

Editorials/Newspaper Ads Monday 21st October,2013

Media Interviews Monday 21st October,2013

SPONSORS REQUIREMENT

Sponsor Contact

In order to work effectively with us, we request that you please provide the relevant

contact information of the individual or individuals within your organisation who are

assigned to this event.

Sponsor Branding and Promotional Benefits

Our marketing team will work in collaboration with your team to reach the branding and

promotional deliverables through an integrated and well –structured marketing campaign.

Sponsors Benefits

1. Logo /Signage on displayed Sponsors Banners at the venues on both days of the Festival.

2. Reserved space for display booth (optional).

3. Sponsor recognition at the Formal segment & other aspects of the event.

4. Logo on all print advertisements inclusive of flyers, posters, news-papers ads, flags,

brochures, banners, T-shirts etc.

5. Mention on all T & T FISH FESTIVAL 2013 print advertorials pre and post-Festival.

6. Logo on FISH FESTIVAL 2013 Web Page & Social Network Media inclusive of

Facebook, Twitter, blogs;, website, etc.

7. Mention and Invitation to all pre and post- Festival media events hosted by the FISH

FESTIVAL ORGANISING COMMITTEE.

8. Logo on local sponsor page in programmes of events.

9. Photo opportunity-print and video.

10. Mention on Radio, Television ads and interviews.

11. Up to 2 VIP & 5 General Passes to the Caribbean Flavoured Concert.

12. Accommodation for 2 representatives within close proximity of the FISH FESTIVAL,

2013.

N.B. benefits are subject to category of sponsorship

Festival Progress & Development

We appreciate the need to collaborate with sponsors closely and will seek feedback and

valued inputs at key stages of the Festival’s progress.

However, the FISH FESTIVAL ORGANISING COMMITTEE will retain full

editorial control of the Festival.