seafood club

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Seafood Club Project

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Page 1: Seafood Club

Seafood Club Project

Page 2: Seafood Club

Brand Identification

Page 3: Seafood Club

Brand Identification

Page 4: Seafood Club

Brand Identification

Page 5: Seafood Club
Page 6: Seafood Club

Emotional Appeal & Assurance

Page 7: Seafood Club

Brand Identification

From our Alaska family to yours

Page 8: Seafood Club

Salmon for everyone

Page 9: Seafood Club

Product EducationNatural History

Page 10: Seafood Club

The Alaskan Sockeye SalmonOncorhynchus nerka

Page 11: Seafood Club

Domain Choices = Brand Success

Page 12: Seafood Club

ChinookClub.comCool, prestige, cool to belong.

Draw wider audience.e.g. Group of guys who fishing in Alaska

Page 13: Seafood Club

WhichFish.com

Variety, Catchy, Easy to say, Fun to say. Rhymes, memorable Fresh, delivery, door,

clean crisp cold quality, local, not east coast.

Page 14: Seafood Club

FishermansFamily.com

Belonging, care, good service, safe, wholesome, get the good fish.

Page 15: Seafood Club

Ideal Domain Choices $

Page 16: Seafood Club

OceanFresh.com

$45,000.00 – 48,000.00Says it all.

Page 17: Seafood Club

PacificDirect.com

500.00 +/-Ocean to you, fresh