seafood clg brexit special · britain? sun decides ifapuagetoncedes to remain mad 'queues at...
TRANSCRIPT
Seafood CLG Brexit Special
OR ?
Brussels June 22nd: A picture of European cooperation & harmony
June 23rd: During the day nervous optimism
And as the vote came in things looked good…
+£4M
…however- woke up to bad news
-£8M
2 weeks on the downside had crystallised…
-£10M X3.5
…and despite best efforts no viable TV career change
Mike detailed the clear challenges facing us all…
Sterling Weakness
Tariffs & Trade Barriers
Labour Availability
…but we needed to snap out of our depression & denial
Everybody is in the same boat…
…and not just within our industry
My Brexit 3 C’s!..............
Consumer
Category
Currency
There is a significant opportunity for fish
X2 per Week Every 20 days
Challenge for us is to create value & not just pass on cost
We need to persuade people to prioritise their spend on our products!
V
Commodity categories can be reframed
45p/L £3.38/L 80p/L £3.60/L
Finally…. Especially for us in the food industry, Brexit has reminded us of the importance of our people
So… If Brexit forces us to create category value, focus on our consumers & look after our people then it can’t all be bad