Courage to innovate

Behavioral skills

Cognitive skill to synthesize novel inputs

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60’s 70’s 80’s 90’s 2000 +

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30 – 70 DKK

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Lost our assets, we would recreate them

again in the same form and

composition.

Our assets are significantly outdated

Companies without such assets, are

facing insurmountable cost. and

investment challenges in acquiring

these

Our assets are unique (supplier

relationships, processes, customer

base, commodity approach, IPR, fire etc)

and can not be imitated or replaced by

any reasonable means or measuresMany of the competitors have the same

assets that are practically no difference

We strive to enhance our assets and

capabilities

Trying to use the assets we have, simply

lift them to the new challenges

Co

st

ind

ex

Cost dedecated manufacturing

Profitzone within flexible manufacturing

Profitzone within dedicated manufacturing

Preserved customer value

Volume/Mix High/low Low/High

Flexible manufacturing

cost

Lost customer value

•

•

•

•

Control of the present

Abadan the past

Creation of the future

Kilde: InnoSight Inc.

Innovations modellen

Competence

Access

Afforability

Vinder strategier

Innovations modellen

Lo

w P

rice

Minimize the price I pay to buy a product

for personal use

PUSH • natural Thrift • limited budget • sharp prioritization

PULL • Visible lower prices

Price comparison across retailers On-line and mobile price check

TRUST • Part of my routine

Local trade is not significant Ready to experiment FEAR

• Product quality and usefulness Distributor's ability to deliver delayed delivery

assis

tan

ce

sp

on

tan

eit

y

PUSH • unforeseen needs

poor planning impatience

PULL • I can buy it now!

Seller has always in stock Day-to-day delivery

TRUST • Local traders have goods

Easy to get to and from store

FEAR • It does not come today

Day-to-day delivery, when? Costs for fast delivery

se

lecti

on

Minimize the time it takes to buy the product

I need to ...

Increase the options I have to buy the product I want

PUSH • Match my personal style

Properties that match my requirements selection applicants

PULL • expanded inventory

Search across providers Opportunities for adaptation

TRUST • Committee among local dealers

Ability to assess product customer order

FEAR • Cut off from an assessment of the

product Paradox of choice The dealer's credibility

Maximize my success in buying the right product for what I should have done

PRES • Lack of product information

Need to weigh the pros / cons Ensure everything goes smoothly

TRÆK • Easy access to product information

Vendor guide Buyers' product reviews

TILLID • Past success by purchasing

Ability to speak to someone Familiar with the store's reputation ANGST

• There is noon getting advice from infinite search Accreditation of personal assistance

Vinder strategier

Den rette organisering

Subject Appropriate tools

Signals

Strategy-process

In uncertain situations encourage discovery activity that serves to fond the appropriate business model

•Limited overhead that encurage experimentation. Demonstrate will at adapt til market signals.

•Business plans that tests anticipations rather than predicts

Recruitment The school of life. Experience of the conditions the organization turned to be confronted with.

•Managers that knows the challenges

•Prior failure is not defecto disqualifying

•You learn but do not earn from failure

Funding Uncertain situations require investors who are patient with growth, but eager for profit

•Investors Values ( 1-size-fir-all Business Plan model, burst for exit) •Relations among investor’s and company

Facilitering

Insufficient preparation leads to poor

foothold

Innovations modellen

It may well be that

he towered high and

made a big shadow

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Traditional Product

Service

Financing

Utilization

Logistic and

delivery

Training and

supervising

Sales channels

Marketing &

Image

Environment and safety

After sales

Maintenance

What is seen by the company

What the customer experiences - lifetime

www.gapminder.org

Hans Rosling.

Vinder strategier