se_2_parallel session - big data - what is it? why is it important? how can you use it?
DESCRIPTION
TRANSCRIPT
![Page 1: SE_2_Parallel Session - Big Data - What is it? Why is it important? how can you use it?](https://reader035.vdocuments.us/reader035/viewer/2022062616/54b3ab314a79598a388b458b/html5/thumbnails/1.jpg)
Big Data
![Page 2: SE_2_Parallel Session - Big Data - What is it? Why is it important? how can you use it?](https://reader035.vdocuments.us/reader035/viewer/2022062616/54b3ab314a79598a388b458b/html5/thumbnails/2.jpg)
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
ICCA Association Database
• # Series: 18,972• # Events: 192,558• # Associations: 11,286
• # Associations with Key Contacts: 2,921
• # Associations with Key Contacts: 25,9%
![Page 3: SE_2_Parallel Session - Big Data - What is it? Why is it important? how can you use it?](https://reader035.vdocuments.us/reader035/viewer/2022062616/54b3ab314a79598a388b458b/html5/thumbnails/3.jpg)
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
ICCA Association Database
![Page 4: SE_2_Parallel Session - Big Data - What is it? Why is it important? how can you use it?](https://reader035.vdocuments.us/reader035/viewer/2022062616/54b3ab314a79598a388b458b/html5/thumbnails/4.jpg)
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
ICCA Association Database
![Page 5: SE_2_Parallel Session - Big Data - What is it? Why is it important? how can you use it?](https://reader035.vdocuments.us/reader035/viewer/2022062616/54b3ab314a79598a388b458b/html5/thumbnails/5.jpg)
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
Big Data Search
![Page 6: SE_2_Parallel Session - Big Data - What is it? Why is it important? how can you use it?](https://reader035.vdocuments.us/reader035/viewer/2022062616/54b3ab314a79598a388b458b/html5/thumbnails/6.jpg)
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
Big Data Search: Discover Local Champions
![Page 7: SE_2_Parallel Session - Big Data - What is it? Why is it important? how can you use it?](https://reader035.vdocuments.us/reader035/viewer/2022062616/54b3ab314a79598a388b458b/html5/thumbnails/7.jpg)
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
Big Data Search: Discover Local Champions
![Page 8: SE_2_Parallel Session - Big Data - What is it? Why is it important? how can you use it?](https://reader035.vdocuments.us/reader035/viewer/2022062616/54b3ab314a79598a388b458b/html5/thumbnails/8.jpg)
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
Big Data Search: Discover Local Champions
![Page 9: SE_2_Parallel Session - Big Data - What is it? Why is it important? how can you use it?](https://reader035.vdocuments.us/reader035/viewer/2022062616/54b3ab314a79598a388b458b/html5/thumbnails/9.jpg)
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
Big Data Search: Discover Local Champions
![Page 10: SE_2_Parallel Session - Big Data - What is it? Why is it important? how can you use it?](https://reader035.vdocuments.us/reader035/viewer/2022062616/54b3ab314a79598a388b458b/html5/thumbnails/10.jpg)
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
Big Data Search: Discover Local Champions
![Page 11: SE_2_Parallel Session - Big Data - What is it? Why is it important? how can you use it?](https://reader035.vdocuments.us/reader035/viewer/2022062616/54b3ab314a79598a388b458b/html5/thumbnails/11.jpg)
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
Big Data Search: Discover Local Champions
![Page 12: SE_2_Parallel Session - Big Data - What is it? Why is it important? how can you use it?](https://reader035.vdocuments.us/reader035/viewer/2022062616/54b3ab314a79598a388b458b/html5/thumbnails/12.jpg)
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
Big Data Search: Discover Local Champions
![Page 13: SE_2_Parallel Session - Big Data - What is it? Why is it important? how can you use it?](https://reader035.vdocuments.us/reader035/viewer/2022062616/54b3ab314a79598a388b458b/html5/thumbnails/13.jpg)
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
ICCA Association Database
![Page 14: SE_2_Parallel Session - Big Data - What is it? Why is it important? how can you use it?](https://reader035.vdocuments.us/reader035/viewer/2022062616/54b3ab314a79598a388b458b/html5/thumbnails/14.jpg)
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
Big Data Search: Discover Local Champions
![Page 15: SE_2_Parallel Session - Big Data - What is it? Why is it important? how can you use it?](https://reader035.vdocuments.us/reader035/viewer/2022062616/54b3ab314a79598a388b458b/html5/thumbnails/15.jpg)
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
Big Data Search: Explore Industry Topics
![Page 16: SE_2_Parallel Session - Big Data - What is it? Why is it important? how can you use it?](https://reader035.vdocuments.us/reader035/viewer/2022062616/54b3ab314a79598a388b458b/html5/thumbnails/16.jpg)
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
Big Data Search: Explore Industry Topics
![Page 17: SE_2_Parallel Session - Big Data - What is it? Why is it important? how can you use it?](https://reader035.vdocuments.us/reader035/viewer/2022062616/54b3ab314a79598a388b458b/html5/thumbnails/17.jpg)
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
ICCA Association Database
![Page 18: SE_2_Parallel Session - Big Data - What is it? Why is it important? how can you use it?](https://reader035.vdocuments.us/reader035/viewer/2022062616/54b3ab314a79598a388b458b/html5/thumbnails/18.jpg)
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
ICCA Association Database
![Page 19: SE_2_Parallel Session - Big Data - What is it? Why is it important? how can you use it?](https://reader035.vdocuments.us/reader035/viewer/2022062616/54b3ab314a79598a388b458b/html5/thumbnails/19.jpg)
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
ICCA Association Database
![Page 20: SE_2_Parallel Session - Big Data - What is it? Why is it important? how can you use it?](https://reader035.vdocuments.us/reader035/viewer/2022062616/54b3ab314a79598a388b458b/html5/thumbnails/20.jpg)
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
Big Data Search: Track leads on your Website
![Page 21: SE_2_Parallel Session - Big Data - What is it? Why is it important? how can you use it?](https://reader035.vdocuments.us/reader035/viewer/2022062616/54b3ab314a79598a388b458b/html5/thumbnails/21.jpg)
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
Big Data Search: Infos + Stats
![Page 22: SE_2_Parallel Session - Big Data - What is it? Why is it important? how can you use it?](https://reader035.vdocuments.us/reader035/viewer/2022062616/54b3ab314a79598a388b458b/html5/thumbnails/22.jpg)
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
Big Data Search: Infos + Stats
![Page 23: SE_2_Parallel Session - Big Data - What is it? Why is it important? how can you use it?](https://reader035.vdocuments.us/reader035/viewer/2022062616/54b3ab314a79598a388b458b/html5/thumbnails/23.jpg)
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
Big Data
Summary: To develop a tool that can perform complex
analytics on the web, which involves detecting a range of evidence and using it to compile partial or full matches relating to specific individuals and organizations and will help identifying and reaching out to potential local “influencers” to champion the project
![Page 24: SE_2_Parallel Session - Big Data - What is it? Why is it important? how can you use it?](https://reader035.vdocuments.us/reader035/viewer/2022062616/54b3ab314a79598a388b458b/html5/thumbnails/24.jpg)
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
Big Data
Summary: Identifying suitable candidates to bid for future
international association congresses, should enable low-budget members to more easily set up and manage a simple ambassador programme, and should enable those members who already operate such programmes to reduce costs, increase the number of potential ambassadors, and to operate a more complex/targeted programme.
![Page 25: SE_2_Parallel Session - Big Data - What is it? Why is it important? how can you use it?](https://reader035.vdocuments.us/reader035/viewer/2022062616/54b3ab314a79598a388b458b/html5/thumbnails/25.jpg)
ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14
Thank you for your attention!