company profile

montreal canada

www.seceapparel.ca

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profile contents

Brand Representation 5

About Se Ce Apparel 7

Corporate Initiatives 9

Wholesale Division Ladies Fashion 11

Men’s Fashion 19

Footwear 25

Accessories 29

Retail Division Overview 35

EILEEN FISHER 36

UGG Australia 37

Vilebrequin 38

Abe & Mary’s 39

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brand representation

, Men’s

Rebecca TaylorLines: Women’s

Belle NoelLines: Accessories

Low LuvLines: Accessories

House of HarloweLines: Accessories

Rachel LeighLines: Accessories

Men’sMills

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about Se Ce

Se Ce Apparel made its debut in the wholesale business over 12 years ago. Today we are the exclusive Canadian distributor of high-end fashion brands for men, women and children, including UGG® Australia, 7 For All Mankind®, Belle Noel, Eileen Fisher, Ella Moss, House of Harlow, J.A.C.H.S., Low Luv, Splendid®, Trina Turk, Rachel Leigh, Rebecca Taylor, Vilebrequin and Vince. We have also handled other high-profile brands, such as Juicy Couture.

SeCe Apparel also operates a retail division whereby we have entered into franchisee agreements with some of our partners to open free-standing retail stores in key urban Canadian markets. We currently own and operate stores under UGG® Australia, Vilebrequin, Eileen Fisher, and a specialty multi-brand boutique, with contractual plans to open several more stores in the very near future.

Supporting our wholesale and retail divisions is a group of well managed departments specialized in sales, accounting, retail operations, logistics, Marketing/PR, information technology, and more. The result is a company with a reputation as a top tier organization that sustains long-term relationships with its trading partners, and that provides a dynamic and exciting work environment for its employees.

We invite you to explore our portfolio for an overview of our company, its divisions, and the brands we represent.

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corporate initiatives

SOCIAL AWARENESS Se Ce Apparel encourages employees to support their communities and provides assistance through many initiatives such as gift matching, fund raising, sample sales, product donations and volunteerism. Whether it is one-time support, or regularly scheduled short-term or long-term assignments, we strive to provide opportunity to our employees to get involved and contribute in making a positive change.

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ladies fashion

7 For All Mankind

Eileen Fisher

Ella Moss

Rebecca Taylor

Splendid

Trina Turk

Vince

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Urban, feminine, bold, kittenish, modern, chic, sexy, cool... with a touch of sparkle. Rebecca Taylor’s flirty, modern designs have inspired legions of loyal customers and celebrity clients to indulge their feminine wiles. Her creativity and energy pours into her collections with inspirational references ranging from vintage mod books from the 60’s and 70’s to the words of music’ art and entertainment. Season after season, the collection tantalizes customers with perfect prints, great knits, and flirty dresses, which fit into any contemporary woman’s closet. Always chic and comfortable, reflecting the confidence and versatility of its global customer.

Through a series of collaborations and partnerships, the collection has grown to offer apparel and accessories. Rebecca Taylor is now distributed in over 40 countries, and 250 cities world-wide. The collection can be found globally in about 500 outposts including key flagship locations, better contemporary boutiques, select department stores, leading e-commerce sites, and online.

www.rebeccataylor.com

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men’s fashion

7 For All Mankind

Just a Cheap Shirt

Splendid Mills

Vilebrequin

Vince Men (Coming Fall 2012)

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footwear

UGG® AUSTRALIA

SPLENDID® FOOTWEAR

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UGG® Australia

The UGG® Australia story began in 1978 when a young Australian surfer needed a way to keep his feet warm between waves, and the UGG brand was born. Today, UGG® has become an international fashion phenomenon and the UGG Australia brand now creates premium footwear, handbags, apparel and accessories for Women, Men and Kids that can be worn year round. Only the finest quality materials are used to create genuine UGG Australia products. Every UGG product has an exquisite feel that is hard to describe, but truly feels like nothing else from the moment you put it on.

www.uggaustralia.com

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Accesssories

Belle Noel

House of Harlow

Low Luv

Rachel Leigh

UGG® Australia

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UGG® Australia

The UGG® Australia story began in 1978 when a young Australian surfer needed a way to keep his feet warm between waves, and the UGG brand was born. Today, UGG® has become an international fashion phenomenon and the UGG Australia brand now creates cold weather accessories for men, women and kids. The accessories line includes hats, gloves and scarves in high quality shearling, knits, fleece, nylon and genuine leather. Styles are timeless and sophisticated, complimenting the footwear line. Not to mention they make great gifts!

Only the finest quality materials are used to

create genuine UGG Australia products. Every UGG product has an exquisite feel that is hard to describe, but truly feels like nothing else from the moment you put it on.

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retail division

Eileen Fisher

UGG® Australia

Vilebrequin

Abe & Mary’s

Se Ce Apparel comprises a retail division. EILEEN FISHER is the most recent member of our retail family, with a newly opened store on South Granville in Vancouver. UGG® Australia, situated in Montreal, is the first free-standing Canadian location, stocking the brand’s full line of products. Canada’s first Vilebrequin retail store lives at Ogilvy’s in Montreal and carries the brand’s signature prints, specialty lines, and charitable Plant A Fish collection. Abe & Mary’s, a free-standing multi-branded lifestyle concept boutique, caters to the fashion conscious shopper.

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retail division

EILEEN FISHERThe first free-standing Eileen Fisher retail store to plant its roots in Canadian soil is in one of Vancouver’s most prestigious shopping districts, on South Granville. Blending trends and timelessness, Eileen Fisher is a designer known for creating fashion without an expiration date. Fisher started her company in 1984, with a design philosophy rooted in simplicity and ease. She has been deeply inspired by Japanese design and by fabrics from around the world, particularly those that are artisanally made. Excited about having brought the company’s design values to Canada, she was struck by the focus on the quality of life, as well as the leadership Vancouver has shown with respect to environmental stewardship. The synergy between the ease, functionality and simple elegance of the brand’s clothes and the relaxed, cosmopolitan Vancouver lifestyle were a perfect match for the beginning of Eileen Fisher’s retail entry into Canada.

EILEEN FISHER2721 Granville St.Vancouver, BC V6H 3J1(604) 733-5225

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retail division

UGG® AustraliaLocated in the heart of Montreal’s upscale Westmount neighborhood, the first Canadian UGG® Australia retail store occupies a magnificent 1,000 square-foot corner locale. The store carries a range of the brands products, including women’s, men’s and kid’s footwear and accessories.

The UGG® Australia product platform is directed toward consumers who value luxury, comfort and the highest quality footwear available. Only the finest materials are used in the construction of its products, the highest quality leathers and suedes, and of course, the world’s finest sheepskin. UGG® Australia takes great care to ensure that every shoe is going to feel great from the moment the consumer tries it on.

UGG® Australia4891 Sherbrooke O.Westmount, QC H3Z 1G9(514) 907-7844

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retail division

VILEBREQUIN

A little bit of St. Tropez now lives in Montreal’s Ogilvy, with the renowned men’s and boys’ swimwear manufacturer and international retailer, Vilebrequin. A 500-square foot boutique offers the company’s iconic swimwear, as well as a range of accessory items, including linen shirts and pants, t-shirts, shorts made in the finest cotton, plush towels, and linen caps.The Montreal store reflects the distinct interior and window displays that have made Vilebrequin stores so unique – white walls, beach wood fixtures, cheerful lighting and sandy colored tile flooring specifically chosen to reflect the light and colors of St. Tropez and its famous beaches.

Vilebrequin Ogilvy lower level1307 Sainte-Catherine O. Montreal, QC H3G 2B2 (514) 842-7711

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retail division

ABE & MARY’SAbe & Mary’s is Montreal’s premier “go

to” retail destination for trendsetters and tastemakers alike, offering the latest fashion forward products. On the cutting-edge of modern North American retailing, Abe & Mary’s magnificent free-standing 3,000-square-foot space carries a multitude of designers & brands, including Elizabeth & James, Haute Hippie, 7 For All Mankind, VINCE, JBrand, M Missoni, Alice + Olivia, Molton Brown, and many more. In addition to apparel, consumers can shop a variety of shoes and accessories for women and men, as well as top-rated beauty products, apothecary, and giftware. Not to mention the tasty delights available at the store’s built-in restaurant café, providing a relaxing and delicious experience of snacks, smoothies and very popular savoury salads.

Abe & Mary’s trendsetting fashions, paired with its perky pop culture vibe and its exclusive celebrity endorsed offerings, delivers an unparalleled shopping experience to Montreal fashion lovers. More than a retailer, more than a name, Abe & Mary’s is a lifestyle.

Abe & Mary’s 4175 Jean-Talon O.Montreal, QC H4P 1W6(514) 448-6223www.abeandmarys.com

Se Ce Apparel Co. Ltd.www.seceapparel.ca

6445 Cote de LiesseSt-Laurent, QC H4T 1E5

Tel: 514-341-4440Fax: 514-341-2128

Sales/DistributionSilva Shotigian

Tel: 514-341-4440 x272silva@seceapparel.ca

Marketing/Advertising/PRAngie Deliva

Tel: 514-341-4440 x227angied@seceapparel.ca